August 30, 2017 / by Anna Vahromejeva
We’re delighted to announce that LoopMe’s campaign for Microsoft has been shortlisted for the Mobile Marketing Association’s (MMA) prestigious Smarties award. The campaign, in which we worked with our client, The Story Lab has been shortlisted in the ‘Brand Awareness’ category alongside R/GA London for Nike, Yonder Media for Shoprite, Cereyan Media for GarantiOne and Wunderman Dubai and Panadol Arabia GSK ‘Tales of Tough’.
The Smarties recognises and highlights marketing campaigns that have created the biggest business impact through the power of mobile. Chris Babayode, Managing Director of MMA EMEA had this to say about the Smarties:
“Our awards celebrate the excellent work being done in mobile by both brands and agencies, inspiring marketers to push the boundaries with their own marketing campaigns as they strive for business growth. The focus of the Smarties has thus shifted and we created our new Business Impact Index, ranking mobile marketing companies that are achieving the biggest business impact.”
The campaign with The Story Lab and LoopMe used PurchaseLoop (patent pending) to drive purchase intent for Microsoft’s new HP Spectre x360 laptop.
The campaign was the first globally to combine AI brand optimisation in real-time with a programmatic buy. This resulted in a rise in CTR by over 160%, while VCR was boosted by 15%. Using PurchaseLoop increased purchase intent by over 40%, driving consumers closer to the point of purchase.
To learn more about the campaign check out our case study video below.
We’re thrilled to see this campaign recognized by those at MMA and hope to win our 4th Smartie, the most recent in 2016 in the ‘Mobile Video’ category for our work on Samsung’s ‘Project Hero Campaign’.
The winners will be announced on the 25th of September, best of luck to all shortlisted!