/ by Hannah Cairns
We’re proud to announce that LoopMe are finalists at Digiday’s Media Awards Europe for ‘Best Video Marketing & Advertising Platform’ and ‘Most Innovative Video Partner’ for our work will MullenLowe MediaHub and Western Union.
The Digiday Media Awards Europe is a new program that recognizes the companies working to modernize European media. The ‘Most Innovative Video Partner’ identifies those companies not only championing but disrupting video in the ad tech industry. PurchaseLoop, our multi-award-winning ad serving platform is the technology behind the our nomination for ‘Best Marketing & Advertising Platform’.
In the build up to Christmas 2017, Mullenlowe Media Hub’s client, Western Union wanted to increase brand consideration for their money transfer services in the UK, with their creatives emphasising the ‘right now’ ease of using their service.
To find Western Union’s target audience, LoopMe used PurchaseLoop, our multi-award winning the brand uplift optimiser, which aligned perfectly with Western Union and MullenLowe Media Hub’s strategic planning.
LoopMe was brief to convert high VCR to brand consideration. AI was used to drive VCR and ensure it delivered to those in market for Western Union. As well as a sustained and high VCR for two flights of the campaign, PurchaseLoop drove brand consideration by 11.14%, showing its effectiveness in driving brand metrics.
Winners will be announced at the ceremony on May 31st. Good luck all!