/ by Hannah Cairns
After our recent success at the Digiday Video Awards Europe, we’re delighted to have been shortlisted at The Drum’s MOMAs in the category ‘Best use of rich media / video’ in association with our clients Publicis Media and Birra Moretti.
The MOMA’s celebrate the best marketing on mobile, looking for evidence of strategic thinking, innovation, effectiveness, tangible results and transparency and we’re thrilled to be shortlisted alongside Gameloft, Havas and News UK. You can view the entire MOMA shortlist here.
We worked with Publicis and Birra Moretti to create a rich media and video format that would drive Birra Moretti’s authenticity as an Italian beer brand.
With a wealth of video content that Birra Moretti and Publicis wanted to distribute, LoopMe’s in-house team developed creative with clear calls to action for users to ‘Discover more’ and swipe between the three videos embedded in the rich media unit. This resulted in an impressive 13% engagement rate.
The campaign benefited from PurchaseLoop (patent pending), which uses look-alike artificial intelligence modelling to optimize video and rich media campaigns to brand metrics like brand affinity, purchase intent or in this case – brand authenticity. It resulted in a significant uplift and a more effective advertising solution, as impressions weren’t wasted on those less likely to engage or change their mind.
Well done to all shortlisted and we have our fingers crossed for May 11th!
Learn more about our award-winning PurchaseLoop product.