/ by Hannah Cairns
We’re pleased to announce that our work with Peugeot and Yorkshire Tea have both been shortlisted at Mobile Marketing’s Magazine’s, Effective Mobile Marketing Awards 2017.
Our first shortlist is with Goodstuff and Yorkshire Tea for ‘Most Effective Brand Campaign’. The campaign, which was recently awarded Bronze at the Creative Tech Awards, combined AI technology and engaging creative to optimise to brand awareness, increasing it by 50%. View our case study video of the Yorkshire Tea campaign to learn more.
Our second shortlist at the EMMA’s is with Peugeot and OMD in the category ‘Most Effective Use of Data’. This campaign drove purchase intent for the brand new Peugoet 3008. Using PurchaseLoop technology, LoopMe identified users within Peugeot / OMD’s target audience who would consider purchasing their latest model and optimised towards these users in real-time.
From phase 1 to phase 2 of the campaign, there was a 50% increase in purchase intent, demonstrating how data can be used as part of a long-tail automotive sales strategy to drive purchase consideration in real time.
At the 2016 EMMA’s with Renault and MGOMD we were awarded ‘Most Effective Use of Video’ for the ‘All-new Renault KADJAR’ campaign, so we have our fingers crossed for similar success this year!
Congratulations to all the shortlisted brands and companies, we look forward to celebrating with you all on Nov 16th! Check out the rest of the categories here.