April 12, 2018 / by Anna Vahromejeva
We’re proud to announce that LoopMe are finalists at The Drum’s Digital Trading awards for ‘Best Mobile Campaign’ for our work with Carat and Tassimo.
The Digtial Trading Awards, now in its 5th year are one of the most well respected awards in the media industry. The ‘Best Mobile Campaign’ rewards innovative strategy and campaign that has engaged the target audience.
Carat attainted the Jacob’s Douwe Egberts in September 2017 and Q4 marked the first campaign for Tassimo – a market leading coffee system selling in the Single Serve Market, with a range of machines and compatible coffee pods (T-Discs). Tassimo were looking to drive awareness and consideration of their Brewer range and promote their brand USPs in the run up to Christmas.
To find Tassimo’s target audience, LoopMe used PurchaseLoop, the brand uplift optimiser, which aligned perfectly with Tassimo and Carat’s strategic planning
Tassimo’s campaign drove over 3.9 million impressions and 2,980 hours of brand engagement, at a cost per minute of £0.24. Using PurchaseLoop Tassimo’s campaign tracked 13.71% purchase intent increase, from control to exposed and AI optimised, showing LoopMe’s effectiveness in driving campaign results beyond brand metrics on mobile.
Winners will be announced at the ceremony on May 31st. Good luck all!