September 13, 2018 / by Hannah Cairns
We’re proud to announce that LoopMe are finalists at The Drum’s Digital Trading Awards APAC for Best Mobile Campaign for our work with Marina Bay Sands.
Using a combination of mobile creative and Artificial Intelligence, LoopMe drove a market-first campaign for The Shoppes, which optimized both its Watch & Jewellery campaign and brand KPI, which drove consideration by 11.3%.
The Drum’s Digital Trading Awards celebrates the best work in the industry, judged by industry leaders including Josephine Tan, Global Media Director, McDonald’s, Phil Wade, CMO, Jetstar Airways and GroupM’s Chief Digital Officer, Regan Baillie.
Marina Bay Sands is Singapore’s most iconic building, with the world’s largest rooftop Infinity pool, award-winning dining and a wide range of shopping and entertainment options. The Shoppes at Marina Bay Sands looked to increase awareness and consideration of the exclusive range of watch and jewellery offerings at The Shoppes. In the build-up to the Christmas period to promote this, Marina Bay Sands offered shoppers a SGD 150 shopping voucher with every SGD3000 spend.
The Shoppes had two main objectives – to achieve a high Click-Through-Rate (CTR) and brand consideration.
A combination of pre-roll, embedded video and rich media. Video helped drive branding and was used to engage consumers. Those who had engaged with the video or watched to completion were retargeted with further mobile rich media, encouraging them to click through to the campaign landing page. This ensured a high and consistent CTR.
To meet Marina Bay Sands Brand goal of consideration, LoopMe’s award-winning product, PurchaseLoop was deployed. PurchaseLoop’s artificial intelligence learns from consumer feedback to optimize mobile advertising in real time. Through effective creative and PurchaseLoop optimization, consideration increased by 11.3%.
To learn more about PurchaseLoop, check out our video here.
View the rest of the shortlisted campaigns here. Winners will be announced at the ceremony on October 12th.