November 26, 2014 / by Lina
As a publisher, how do you make sure you can reach as many networks as possible? How do you optimise so that you can boost your fill rates and eCPMs?
One good answer: mediate.
This is why you can now access LoopMe’s full-screen video and rich media ad formats directly from your MoPub dashboard. LoopMe is now only one of ten global ad networks supported in MoPub’s Ad Network Mediation.
More is more
By using mediation you can add as many ad networks as you like from the list of available third-party ad sources. The more you have, the more you can build sophisticated optimisation strategies, including building country, app, ad size or OS waterfalls that can be managed manually or dynamically optimised.
Moreover, the MoPub platform also enables you to stack your ad network mediation partners alongside DSPs to make them compete against each other. It’s a neat way to make sure you’re squeezing as much value as possible from your impressions.
Less is more
MoPub does not charge publishers or ad networks a fee for ad network mediation. All they have to do is open a publisher account with every ad network that they choose to work with via the MoPub Ad Network Mediation feature.
Also, adding LoopMe as an Ad Network Mediation option does not require any SDK or technical work, so you don’t have to waste time integrating.
What are you waiting for?
In the first instance, contact your MoPub Account Manager and let them know that you want to enable LoopMe for Ad Network Mediation.
Then, go through our LoopMe MoPub Ad Network Mediation Playbook that provides you with a step-by-step description on how to get LoopMe running as an ad network mediation partner.
We’d like to know how you get along with this so please get in touch and tell us how it works for you.