/ by Hannah Cairns
We are delighted to have been shortlisted in the Digiday Video Awards Europe in the category of ‘Best Video Ad Tech Innovation’ for PurchaseLoop!
The award recognises the best new or improved video tech innovation to deliver video content, measure or support video content, branded content or video advertising campaigns. We are delighted to have been recognised for our work in developing PurchaseLoop.
PurchaseLoop (patent pending) was launched in September 2016. It’s the first product to deliver mobile video campaigns against brand metrics like purchase intent, brand affinity and footfall.
We believe that mobile data allows attribution. With PurchaseLoop, artificial intelligence learns from consumer feedback to optimize video campaigns in real time.
By layering 1st and 3rd party data and AI, PurchaseLoop ensures video ads are delivered to consumers who display the highest probability of performing against the client’s brand objectives, whether this is to change their opinion about a brand, visit a store or increase purchase intent, and delivers the ad to these users.
In using artificial intelligence more impressions convert, meaning that the campaign is better value for agencies and brands. Typically brands receive uplifts 2 to 3 times larger when using PurchaseLoop optimization compared to a standard campaign. Find out more about PurchaseLoop.
Check out the full list of shortlisted nominees here. See you at the awards ceremony!