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LoopMe hires Paul Gibbins as Director of Programmatic

LoopMe, the world’s largest mobile video advertising platform, announced today that it has hired Paul Gibbins as Director of Programmatic as it looks to strengthen its programmatic operations worldwide.

A well-established media professional with experience in the UK, Europe and APAC, Paul joins LoopMe from Teads where he was Head of UK Programmatic Sales. Previously having held positions at Smartclip, MCN Australia, Turner Broadcasting and Sky, Paul has worked across all areas of digital, including Mobile, VOD, Connected TV and Broadcast. At LoopMe Paul will be responsible for driving forward the company’s programmatic offering on a global scale.

CEO & Co-Founder Stephen Upstone commented “we are delighted to have Paul on board. LoopMe has already built a hugely successful managed service business and we expect our programmatic arm to deliver the same results. Paul’s extensive experience in programmatic and the wider media industry will be instrumental in driving forward LoopMe’s programmatic offering”.

The announcement forms another wave of LoopMe’s global expansion plans as they open new offices in Paris and Berlin, and hire senior staff to key positions in the US, UK, France and Germany.