LoopMe hires new VP of Sales, Peter O’Mara-Kane

Mobile Demand-Side Platform specialising in full-screen ad formats, LoopMe, has appointed Peter O’Mara-Kane as VP of Sales to support the company’s rapid international expansion.

His appointment fuels the momentum LoopMe has built up in the mobile and video advertising sector following tremendous growth this year and its focus on video.

Peter started his media career in the world of outdoor advertising at JCDecaux, receiving the fastest ever promotion from graduate to Business Development Manager. He then moved into digital at BSkyB where he won numerous awards for groundbreaking campaigns with Paramount, Visa and Google.

Peter then moved into mobile, as Sales Manager at Millennial Media where he progressed to Senior Sales Manager, Group Head and eventually Head of Agency Sales. His time at Millennial Media included working through an IPO which valued the company at two billion dollars and increasing the brand sales revenue by 200% in his final year while leading the team.

Stephen Upstone, CEO and co-founder of LoopMe, said: “Peter’s appointment is key because he has shown he has the talent and tenacity to build up business for mobile advertising firms, winning through in a ferociously competitive industry. This is the kind of talent that LoopMe wants to attract: people who have proven they can succeed in mobile, so that LoopMe can consolidate its position as a mobile leader.”