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LoopMe continues growth with new senior hires

LoopMe, the leading global mobile video advertising platform, announced today that it has hired three senior staff to help drive forward the company’s rapid international growth. Soufiane Abdallou joins as Commercial Director and opens LoopMe’s French Office, Rhys Denny joins as Senior Director Business Development, Nikoletta Piatokoska as Director of Performance Marketing and Lauren Bigland as Head of Marketing.

To kick-start French operations LoopMe have hired Soufiane Abdallou, formerly Sales Manager at Neweb (previously CBS). Soufiane brings over seven years’ experience in digital sales having previously held positions at Adconion Media Group, Hi-Media and Yahoo!. He will be responsible for leading the company’s sales operations in France and establishing the office in Paris.

Rhys joins LoopMe from Pubmatic where he was UK Publisher Development Director. Based from the London office, Rhys will concentrate on growing relationships with LoopMe’s international network of premium mobile sites and apps to ensure the company continues to work with leading sites on a global scale.

Leading LoopMe’s performance campaigns from its Berlin office, Nikoletta will be working to manage supplier relationships and ensure all performance marketing campaigns are fully optimised. Nikoletta joins LoopMe from GameGenetics where she was Director of Performance Marketing.

Lauren joins LoopMe from Teads where she was Senior Global Marketing Manager. Also based in the company’s UK headquarters, Lauren will head up marketing globally, working with the wider team to promote LoopMe’s presence worldwide.

CEO and co-founder Stephen Upstone commented “we’re delighted to welcome Soufiane, Rhys, Nikoletta and Lauren to LoopMe. They bring a wealth of experience to the table which will help drive the company forward through this next stage of expansion and growth”.

In addition to the European based hires, LoopMe also announced the arrival of four new senior sales staff in the US last week, Carlos J. Cruz as Senior Director of Sales, Mike Schoelch as Director of Sales, Joe Monaco as Senior Sales Director and Spencer Frank as Account Executive.