We welcome the IAB’s recent ads.txt initiative to tackle fraud within the ad industry, and we’re encouraging all our publisher partners to adopt this initiative to increase transparency in the ecosystem.
Through adopting ads.txt, buyers have full transparency and are easily able to identify authorized sellers for ad inventory for each given domain.
Each ads.txt file contains a list of authorised ad buyers, the assigned publisher ID for inventory within the platform and the type of relationship the publisher has with the ad buyer.
This is stored in the root folder of the publisher’s domain and will be accessible to all when accessing publisherdomain.com/ads.txt
Get in touch with your local AM or contact [email protected] to add LoopMe to your ads.txt file.