On March 7th 2012 Marco and I registered LoopMe as a company. We were working out of the shed in my back garden.
Then, as now, we saw huge potential for data to be used in combination with artificial intelligence to close the loop on brand advertising, providing real-time feed-back and optimization on campaign goals.
Today our flagship product PurchaseLoop has been used by over 150 brands on 200+ campaigns, delivering improved results for brands and experiences for users. Instead of clicks and views, we are delivering incremental store visits, sales and brand sentiment.
We’ve learnt a lot over the last 7 years, first and foremost the importance of building a fantastic team. I’d like to say thank you to all the Loopers, past and present, for their talent, hard work and dedication, which has made LoopMe the success it is today.
Here’s to the next 7 years!