Forget the Year, This is the Age of Mobile Advertising

Digital Marketing Magazine, 15 Dec 2014

In advertising, it seems every year for at least the past half-decade has been called ‘The Year of Mobile’. But mobile isn’t just about new devices coming down the pike, or wild projections around ad spend. It’s about adoption, technologies, champions and confidence, and, more recently, how brands can tell their stories most effectively.

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