We were honored to have an incredible lineup of speaker talk to guests about AI and how it’s being used in the marketing and advertising industry. We were joined by Tom Hunter Smith, LoopMe’s Senior Data Scientist; Nithya Thadani, RAIN Agency CEO; Peter Duffin, VP of Brand and Marketing at Lincoln Center; and Sargi Mann, EVP, Head of Digital

Strategy & Investments at Havas Media Group.

Check out the gallery from the breakfast here and read more on our speakers below. To view presentations from the event, click here.

Tom Hunter Smith is a key member of LoopMe’s data science team, working specifically on device matching. Before joining LoopMe, Tom worked at the Office of National Statistics in Wales for three years, where he began his path in data science. There, he worked on various projects, including research analyzing Twitter data as a proxy for measuring demographic change. After working for the government, Tom moved on to PHD media, where he developed a set of tools for measuring digital journeys of consumers and evaluating campaign performance.

Nithya Thadani is CEO of RAIN, a digital consultancy that helps brands innovate at the intersection of marketing and technology with a focus on Voice and Conversational AI. At RAIN, she brings her background in strategy and innovation to fundamentally change how people interact with technology in ways that are intuitive, seamless and human-centered. Thadani comes to RAIN from innovation consulting firm Fahrenheit 212, where she focused on new product development for global CPG, retail, and healthcare brands. With over a decade of experience in customer-centric strategy, digital product development and execution for Fortune 50 clients, Nithya has led business transformation projects for Anheuser-Busch, MTV, Church & Dwight, Toys R Us, Pfizer and Samsung.

Peter Duffin is responsible for strategic planning, promotion, and management of multi-million dollar earned income initiatives at Lincoln Center; overseeing the development and communication of Lincoln Center’s brand; all digital initiatives at Lincoln Center (including websites, apps, digital experiences, and digital / social content); as well as collaborating with his marketing colleagues from the various performing arts organizations across the campus on the development of patron-centric cross-campus, promotional initiatives. Mr. Duffin joined Lincoln Center in 1996 and has held a number of positions within the marketing and communications area. He is currently Senior Vice President, Brand and Marketing.

Sargi Mann joined Havas Media after leading the global digital strategy & performance portfolio for fashion, retail, beauty, financial, luxury, technology and pharmaceutical categories at Dentsu Aegis. In addition to performance media, Sargi has actively driven integrated strategy and activation process across digital capabilities. Over the past 17 years in marketing & media tenure Sargi has led fundamental research and analysis of ad/marketing technologies, real-time consumer behaviors, digital media trends across multiple business categories, in digital media. She has partnered with Google, Yahoo and Bing to design product solutions within their ad technology and marketing technology platforms.

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Brands look to capitalise on the mass attention by creating engaging content across all channels. To celebrate the start of the World Cup, we asked Loopers their most memorable ad campaigns to get you into the spirit. Here’s what they said .

Visa recently partnered with Zlatan Ibrahimović to produce a timely ad campaign used speculation around whether Zlatan was going to come out of retirement and compete at the World Cup to promote their ‘everywhere you want to be’ slogan.

Second on our list is Wieden + Kennedy’s epic campaign for Nike. The ‘Write the Future’ ad, first released in the run up to 2010 World Cup is a fast-paced, dynamic campaign encompassing all the emotion of a World Cup match.

Another office favourite is R/GA’s, ‘The Game Before The Game’ due to its clever user of influencers in combination with an awesome soundtrack. Keep an eye out for stars including Nicki Minaj, Thierry Henry, Serena Williams, Luis Suárez and many more.

As R/GA point out in their case study, back in 2014 Beats wasn’t a sponsor and they weren’t even a sports brand. Plus they’d been banned by FIFA. So, this was all about cutting through the clutter – without actually mentioning the World Cup.

Ciaran McCarthy, Creative Director at R/GA spoke at our sports marketing event back in January about the campaign.

Twenty years after footballer John Barnes appeared in the official song for the 1990 World Cup, Mars recruited him to reprise his role. Check it out!

Agency Wieden + Kennedy created an ad to remember titled ‘Airport Football’ for Nike. This features the Brazilian national team seamlessly playing football through a busy airport, coupled with Tamba Trio’s ‘Mas Que Nada’ which is synonymous with Brazilian culture.

For more data and insights into how to reach a sporting audience, download our free sports marketing one-pager here.

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Want to read more on back to school stats? View our one pager here .

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I grew up in the Garden of England - Kent - I then moved to Nottingham to study Media and Cultural studies. My degree pushed me in the right direction for the career I have ended up in, I’m now 12 years strong working in the digital media!

I love yoga, music, festivals, traveling, cooking, drinking wine, beer & coffee- finding a good balance of all of these helps to keep me sane!

Why did you decide to join LoopMe? 

LoopMe offered me a great opportunity; the chance to run a team and work in a global role. I was ready for a new challenge and one that would push me to the next level of my career.

What’s your job role and day to day responsibilities?

I am Partnerships Director at LoopMe. I am responsible for all of our supply partnerships globally, ensuring we are running on premium mobile environments delivering the best KPIs to our clients. I have a great team who work on all of our publisher integrations and manage all of the media buys needed to keep our campaigns delivering and we’re supported by our awesome QA team in Ukraine.

No two days are the same, as a supply team we are faced with different requests from all of the markets we service. This can range from replying to sales on a complex site list or brief, ensuring delivery in a niche market, media planning & buying or negotiating rates and volumes with a new publisher. There is a lot of ground to cover.

What’s been the best moment at LoopMe?

My first day was pretty memorable! It was LoopMe’s 5^th birthday ,so the whole company was taken to the beautiful De Vere Wotten House in Guilford, where we took part in team building activities followed by a 1920’s themed party. I certainly got an insight into life at LoopMe - a great mix of people, teamwork and great fun.

Tell us a fun fact about yourself? 

At age 12 I was part of the team that won the Great British Irish Dancing Championships.

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We’re hiring! Check out our open roles and apply here.

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The Digiday Media Awards Europe is a new program that recognizes the companies helping to modernise and shape the landscape European media. The award for ‘Best Video Marketing & Advertiser Platform’ commends the leading video platform and ad serving solution.

The judges included Lauren Dick, Head of Emerging Platforms at the Mail Online, Kunal Dutta, Chief Editor of Digital Channels at Shell and James Hudson, Head of Digital at Zenith.

LoopMe’s Head of Marketing Lauren Bigland commented, “We're delighted to have taken home our fourth award of the year, underlining the hard work put in by everyone across the business. It shows the market has an appetite for advertising that delivers real-world outcomes, and LoopMe's award-winning platform should be the solution.”

To find out more about LoopMe and PurchaseLoop get in touch.

Check out #DigidayAwards to see more photos.

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Now in its seventh year, the BMA’s recognise ‘media owners and companies that are innovating and adapting at a time of unprecedented change in media’. The judges included Liz Jones, CEO of Dentsu Aegis Network, Jon Slade, Chief Commercial Office at the FT and Gordana Buccisano, Head of Business & Commercial Planning Global Clients, Publicis Media.

They felt that LoopMe addressed a specific problem with brand advertising on mobile in a smart way which benefits the ads ecosystem. The judges also felt that LoopMe offered a new approach to engagement and effectiveness using AI, offering end to end user experience and fantastic results.

LoopMe CEO and Co-Founder Stephen Upstone commented, “To win such a prestigious award is a testament to the hard work everyone has put in globally. From product to data science, this is an award for everyone!”.

Well done to all the winners! To find out more about LoopMe and PurchaseLoop get in touch.

Check out #BMA18 to see more photos.

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34% of marketing executives feel underprepared to handle AI compared to any other emerging technology.

While our first guide focused on the principles of AI, this guide, ‘AI: Advertising & Beyond’ takes a deeper dive into the realities of AI and look into how it affects the advertising industry and the wider world.

Download the guide to learn:

-      Which industries that are being dramatically transformed by AI and some companies to watch out for

-      How to express and analyse data

-      The importance of ‘big data’ and how maximise using AI in your ad campaigns

-      What it’s like to be a Data Scientist at LoopMe

Get your free copy here.

If you’d like to learn more about LoopMe’s AI sign up to our AI newsletter or contact us: marketing@loopme.com

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I was born in North West London on a sunny Wednesday in February 1990 where I’ve pretty much lived my entire life. In my 28 years I have dabbled in a few careers such as working for a football agency and trying my hand at music production; but didn't feel quite at home until I landed in media.

My hobbies include going to see my beloved Tottenham Hotspur play & watching the UFC.

Why did you decide to join LoopMe? 

In all honesty, I didn't know much about the world of media before joining, but a friend of mine recommended LoopMe to me as they were on the hunt for a new salesperson. I interviewed with Stephen, Rikki and Will and shortly after began my role in sales at LoopMe - It has certainly been a fun journey over the last 4 years.

What’s your job role and day to day responsibilities?

I work in the UK Agency Sales team looking after Publicis - they look after clients including Samsung, Heineken and EA Sports

What’s been the best moment at LoopMe so far?

There have been countless memories, I’d have to say my favourite was when we hosted our Octoberfest party in our old office – for anyone who was there, it was not a night they’re likely to forget!

Tell us a fun fact about yourself? 

I am a distant relative of the famous gangster actor Edward G. Robinson

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We’re hiring! Check out our open roles and apply here.

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Stephen and Marco were among great company, joined by the founders of Sterling Bank, The Fragrance Shop and ClearScore.

LoopMe’s rapid growth has been largely fueled by PurchaseLoop, the world’s first brand uplift optimizer which has become a leading market solution to brands and agencies alike.

“To be featured in such a prestigious list is fantastic” commented LoopMe CEO and Co-Founder, Stephen Upstone. “This inclusion is not just a reflection of Marco and me, but of the 200+ Loopers worldwide dedicated to LoopMe’s mission - closing the loop on brand advertising”.

Well done to all shortlisted in the Maserati 100.  If you’re interested in learning more about LoopMe then get in touch.

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The UK digital market continues to grow

2017 proved to be another hyper-growth year for the UK digital advertising industry, worth an estimated £11.55 billion. This is a 1.44 billion increase from 2016, equating to a 14.3% increase.

Smartphone is fuelling growth

It’s been well documented that smartphones are driving the growth of the digital economy of the last decade. 2017 proved to be no different with 45% of all digital advertising displayed on smartphone devices; an 8% increase from the previous year – this makes sense as comScore’s recent research found that the UK’s time spend online is 70% on mobile.

According the IAB & PwC the total smartphone market is believed to be £5.20 billion and that 45% of all digital advertising is on a smartphone.

Online video is the largest display format

The display advertising market is worth £4.18 billion and 61% of it is distributed on smartphone devices. Video advertising has the largest share of the display market totalling £1,609 million which is 39% of the share. This year saw 47% increase from last year for video advertising, which makes video the fastest growing display format for the last 5 years.

For the first time outstream / native video has overtaken pre-roll as the largest video format with 56% of the market share worth an estimated £900 million, showing that the market is coming to terms with more innovative formats. Clearly there’s an appetite for different video formats, which is why LoopMe offers all forms of mobile video, including native, pre-roll, vertical and 360.

Stephen Upstone, CEO & Co-founder of LoopMe commented:

“The growth in in the UK digital economy, especially the surge in display advertising, is an indicator that the market is continuing to think mobile first. We also encourage mobile marketers to think not just about the formats available but the metrics they’re using to measure success.”

Click here to download the full report from the IAB

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