Employee Spotlight: Sarah Shepherd

December 13, 2017 / by Anna Vahromejeva

In this month’s employee spotlight we talk to Sarah Shepard, a Sales Director based in our French office in the heart of Paris.

Tell us a bit about yourself.

I‘m from South Africa originally, I was born in Cape Town and grew up in Johannesburg.  When I was younger, I dreamed of travelling, learning and immersing myself in different cultures. So, after I completed my Bachelor’s degree in Media Studies at the University of the Witwatersrand I packed my bags and hopped on a plane to France. I completed my Master’s degree in Management of media enterprises in Marseilles and then moved to Paris for an internship in advertising where I have been ever since.

Why did you decide to join LoopMe? 

I joined LoopMe from another company in the adtech world. Firstly, I was excited to join a start-up, especially one which had just opened in the French market. I was also keen to learn more about programmatic advertising.

LoopMe were offering different solutions that I hadn’t seen before in the market, which highlighted the innovative culture and it was something I wanted to be a part of.

What’s your job role and day to day responsibilities?

My job role is as Sales Director and I look after several of our biggest agency groups.

We’re a small (but mighty!) team, made up of three sales executives and we each have a specific portfolio that we look after. We predominantly work with the mobile, video and programmatic teams, as well as historically TV buyers.

One of the challenges in France is how to educate our clients on the evolution from media planning to audience planning and helping them to understand how data and AI can aid this.

What’s been your favourite moment at LoopMe so far?

The most memorable moment for me would have to be attending Cannes Lion Festival for the first time this year. It was a brilliant experience and our clients also seemed to have a great time, with the marketing team hosting a series of events for them. LoopMe certainly knows how to entertain clients!

Tell us a fun fact.

I did ballet for 13 years and was also a champion Scottish dancer!


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