April 12, 2018 / by Anna Vahromejeva
Tell me a bit about yourself
I grew up in Chelmsford, a small city (yes it’s a city) outside of London. When I started secondary school, I realized I loved learning languages so studied French and Spanish at university. As part of the course I spent a year in Nice, France and Córdoba, Spain – drinking more rose and tinto de verano (a Spanish classic, red wine and fanta lemon served with ice) than I probably should have done, but it set me up for a career in media! I fell into marketing and adtech by accident and feel lucky I ended up in such a vibrant, growing and interesting industry.
What’s your job role and day to day responsibilities?
I’m Head of Marketing at LoopMe which means I’m responsible for LoopMe’s marketing worldwide, reporting into Stephen our CEO.
I have an extremely varied job, no two days are the same which I love. My main role covers positioning, strategy, messaging, branding and product marketing. I also manage a fantastic team who take care of everything else – from social, to events, to design to content (including this blog). Our responsibilities are quite broad – marketing touches every part of the business so we wear a lot of different hats and are expert multi-taskers!
What’s been your best moment?
Spending 3 months working with LoopMe’s US team, trying out life as New Yorker was pretty cool…
Why did you decide to join LoopMe
I had itchy feet in my previous role and a friend mentioned LoopMe were looking for someone to head up the marketing team. I met with Stephen and was impressed with size of the opportunity for both the business and for myself personally. Ad tech companies often use a lot of smoke and mirrors when it comes to product, but LoopMe’s offering was solid – and that makes it a pleasure to market! I also wanted to join a start-up where I could roll up my sleeves and make a real difference, working with growing companies requires you to be a bit more imaginative and resourceful, which makes day to day life a lot more interesting.
A fun fact about yourself
I really, really hate birds.
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