Life at LoopMe
Life at LoopMe
Why did you decide to join LoopMe?
LoopMe’s technology and products really stood out to me. Giving clients and brands the opportunity to optimise towards their brand health or outcomes is a really powerful tool and a unique proposition in the market. LoopMe is also known to have a great work culture which is something really important to me when exploring opportunities.
Why did you decide to work in this industry?
Before knowing what I wanted to do with my career or really understanding the media or ad tech industry, I always had a love for brands. I was interested in understanding what gave one, or a couple of brands the ability to dominate a market and drive customer loyalty. After working with Adidas, I understood that way more small but crucial decisions went into building a brand than I could have ever imagined and that got me fascinated in brands and how they connect with their consumers. Media was a great fit for this interest, starting my career working on the L’Oreal account at Wavemaker (then Maxus) and then following my interest in the advertising technology space.
What motivates you to come to work?
Firstly, the people! The people in the business are amazing, here across APAC the culture is hard working but we always support each other through the busier moments. You will often find us getting together over a meal after work and we love over celebrating birthdays. Secondly, being in a role which is constantly having to adapt and change. This comes from the many markets we work across here in South East Asia – understanding both the similarities and differences between the countries and making sure our offering is constantly adapting to the market needs. It keeps things exciting!
Who are you?
Tell us a bit about yourself
I was born in the UK and have now lived in Singapore for the past 3 years. Travelling has always been a big part of my life, especially around Asia and since living here I’ve tried to see as much of this part of the world as possible. So far, my favorite trip has been to Ho Chi Minh in Vietnam – the food is delicious and there is so much culture to take in. I’ve also played sports my whole life and even tried to start a career in hockey a long time ago but now enjoy playing hockey, tennis and running long distances for fun on the weekends.
What was your biggest achievement of 2022?
My biggest achievement is undoubtedly my move to LoopMe and shift into my current role here in the business, I’m very lucky to be part of such a supportive and motivated team and I’m excited to see what we achieve in the next few years. On a personal level, I got engaged out in Cambodia so gearing up for our wedding with all our family and friends back in the UK later in 2023!
If you could live anywhere in the world, where would you choose and why?
I would love to live in Rome for a short stint, mainly for the pasta!