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Driving Awareness for Earthjustice through AI & Custom Audiences

Challenge

Drive brand awareness for nonprofit environmental law organization Earthjustice through full-screen mobile/tablet video placements

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Innovative Solution

: Deploy LoopMe’s PurchaseLoop Audiences survey

: Used LoopMe’s AI platform to build a custom segment

: Run A/B testing

: Use survey data in real time to drive incremental uplift in awareness in-flight

Results

+35.9%
uplift in awareness

2x higher
than the LoopMe campaign performance average for brand awareness

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