Today marks the release of the second edition of our Marketer’s Guide to series which looks into mobile data. The first in the series looked at mobile viewability here.

With mobile ad spend set to hit 80.6% of total digital ad spend globally by 2020, marketers should feel confident in discussing how data is used to reach their consumers on mobile.

Download the guide to learn:

• What data can be gathered on mobile and how to use it effectively
• GDPR & data – what you really need to know
• Data challenges and how to address them

Download your free copy here.