loopme press release

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Press: LoopMe and adsquare integrate to combine AI and location data for effective mobile video marketing campaigns

LoopMe and adsquare integrate to combine AI and location data for effective mobile video marketing campaigns

 

The integration will additionally allow LoopMe clients the ability to coordinate their DOOH and mobile video campaigns for measurable ROI.

 

  • Brand campaign achieved 2X VCR compared to standard campaigns.
  • Completely anonymous, non PII data
  • Independently verified by MOAT
  • Available immediately for all LoopMe clients
  • Integration was born from successful collaboration with Cadreon, IPG Mediabrand’s Ad Tech unit, who combine AI and location data for effective mobile video marketing campaigns.

 

[London 07/01/16] LoopMe, the world’s largest mobile video platform is now integrated with adsquare, the neutral mobile data exchange, following successful campaign collaboration with Ad Tech unit, Cadreon.

One application of the integration is that LoopMe’s clients can use mobile video advertising to seamlessly complement their DOOH campaigns, allowing them to retarget all users exposed to the DOOH ad, creating a personalised advertising experience across multiple digital touchpoints.

Existing LoopMe customers can benefit from this technology, which can be applied to enhance their mobile video campaigns through pinpoint location technology. A recent survey by the CMO Council found that 37% of CMOs surveyed were looking to tie the customer experience journey across physical and digital engagement, (Source) this new technology is a step towards creating integrated advertising experiences that brands are asking for.

“adsquare and LoopMe’s integration allows advertisers to precisely target audiences and locations for their mobile video campaigns.” said Stephen Upstone, CEO and co-founder, LoopMe “The campaigns that we’ve help run already have been highly effective and exceeded benchmarks when AI was implemented. We were able to pass back to the client, the Advertising IDs of users who had the brand’s app installed, which meant they can measure any uplift in purchases and determine ROI.”

 

Proven effectiveness

Most recently, adsquare and LoopMe worked together on a successful mobile video campaign for one Cadreon’s high-profile clients. Cadreon, the Ad Tech unit of IPG Mediabrands, are responsible for developing best-in-class programmatic technology solutions for brands including Johnson & Johnson and Fitbit.

For the campaign, adsquare and LoopMe geo-fenced the Digital Out of Home (DOOH) adverts, so that when an ad-serving opportunity arose, the client’s creatives were served to users within close proximity of the DOOH hotspots. Later in the day, any users who were exposed to the DOOH ad, but were not served with the mobile video ad, were retargeted with the video. The campaign drove over 4 million views, with a 6X uplift in engagement when AI was applied compared to the control.

LoopMe was able to extract large amounts of non-PII data from the consumer’s device about the brand’s audience. An in-depth post campaign analysis was created, with LoopMe’s DMP allowing in-depth audience insights to be passed back to the brand. LoopMe also extracted non-PII Advertising ID data and fed the information back to the client, allowing them to track future purchases from users who had seen the ad, allowing for tangible ROI.

Robert Carson, Technical Director from Cadreon said: “We strive to deliver our clients industry-leading innovative technology solutions. With the help of LoopMe and adsquare the results for this campaign were impressive. Having the ability to link advanced mobile data with DOOH enabled us to engage with audiences across channels and multiple screens”.

“The combination of adsquare's data exchange and LoopMe’s Artificial Intelligence optimization, creates a whole new range of mobile marketing opportunities.” explains Tom Laband, CEO & Co-Founder at adsquare. “Mobile data allows advertisers to target exactly the consumers they want to reach – in the crucial mobile moment.”

 

AI Uplift

LoopMe uses proprietary AI (Artificial Intelligence) algorithms, which are self-learning to optimise in real-time based on each individual campaign’s KPIs such as VCR and CTR, but also brand metrics such as Purchase Intent or Brand Awareness. AI works to optimise towards metrics that the brands want, and through this LoopMe recorded a 76% higher CTR than compared to the control campaigns.

 

Viewable and brand safe

MOAT tracking was implemented for the duration of the campaign, which recorded a 92.99% human and viewable rate, with 95.86% on screen rate. These exceeded industry benchmarks by 136% and 90% respectively.

For more information about how you can utilise this partnership in your brand campaigns, please contact marketing@loopme.com

 

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About LoopMe

LoopMe is the world’s largest mobile video platform, reaching over 2 billion devices worldwide via integration with direct publishers and programmatic ad exchanges.

Our optimisation is driven by Artificial Intelligence, employing algorithms that optimise ad placements in real-time and deliver provably better results. This AI is complemented by its Data Management Platform, which underpins targeting and retargeting through customizable audience segmentation.

LoopMe is the unifying platform for all mobile video ad formats, covering pre-roll, HTML5 and VAST, including native and full-screen formats which deliver stronger consumer engagement across all mobile devices.

The company was founded by experienced mobile advertising executives Stephen Upstone (CEO) and Marco Van de Bergh (CTO), with the mission to improve mobile advertising for advertisers, publishers and end-users alike, by providing more engaging ad formats that improve the end-user experience as well as deliver better performance and results.

LoopMe has global offices in New York, London, Los Angeles, Beijing, Dubai, Dnepropetrovsk, South Africa, Bangalore, Berlin, and Paris.

 

About adsquare

adsquare is the neutral mobile data exchange, bringing together advertisers and data providers in a fair, secure and privacy-friendly way. The platform has been built mobile-first, operates in real-time and enables advertisers to leverage data for panoramic audience targeting and precise moment marketing.

Programmatic buyers can take control via the self-service Audience Management Platform which gives them full transparency in buying data, creating audiences and activating them for their DSP of choice. adsquare offers a broad portfolio of data from mobile, online and offline sources including data partners such as Acxiom, Mastercard or TomTom.

In addition, advertisers can discover the marketplace for private deals with first-party data owners including app developers, publishers and other companies.

adsquare works compliant with strict European privacy laws and has been awarded the ePrivacyseal for best practice data handling. For more information visit adsquare.com follow @adsquarecom or contact info@adsquare.com.

 

 

new-big-figures

Press: LoopMe Announce New Hires & Promotions to Fuel Global Growth

Mobile Video Platform announces Mike Buckley as VP Strategic Partnerships, Helene Bouteille as VP Client Services and David Wayne as Senior Director Talent & HR

10/01/2017: London: LoopMe, specialists in mobile video advertising and artificial intelligence, has announced today the appointment of Mike Buckley as VP Strategic Partnerships and the promotion of Helene Bouteille to VP Client Services, as it continues to drive growth worldwide.

Mike Buckley joins LoopMe from The Telegraph, where he was Digital Commercial Director. With over 10 years’ experience in digital advertising, Mike previously held senior positions both agency and client-side at Microsoft, i-Level and Zenith Optimedia. As VP Strategic Partnerships he will be responsible for developing LoopMe’s agency and client relationships which cover brands including Samsung, Unilever, Mattel, Comcast, Macy’s, Renault, Oracle, Cartier and Verizon among others.

“I am passionate about companies which champion innovation” said Buckley, “LoopMe’s mobile video advertising solutions are at the cutting edge of the industry, and I am looking forward to bringing their products to agencies and brands at a high level”.

CEO & Co-Founder Stephen Upstone commented “we are extremely pleased to welcome Mike on-board. LoopMe has already been hugely successful at bringing a unique AI & data-led technology to market, both in the UK and worldwide. Mike’s extensive expertise in fostering relationships with agencies and clients will help drive the ambitious growth planned for LoopMe in 2017”.

He continued “we are also delighted to announce the promotion of Helene Bouteille to VP Client Services. Her continued dedication has made our client services team standout for its excellence across the industry”. Since joining LoopMe from AOL in 2012 Helene has led LoopMe’s global client services team, managing ad ops, account management and creative teams.

The announcement comes amidst a wave of expansion for LoopMe, which has doubled in size over the last year, opening new offices in LA and Mumbai.  To support this global growth LoopMe have hired David Wayne as Senior Director Talent & Acquisition. With 10 years’ experience in media and technology, David joins LoopMe from TubeMogul where he helped rapidly scale the business across EMEA and APAC before it was acquired by Adobe.

new-big-figures

 

 

***ENDS***

 

About LoopMe

 

LoopMe is the world’s largest mobile video platform, reaching over 1.5 billion consumers worldwide via integration with direct publishers and programmatic ad exchanges.

Our optimisation is driven by Artificial Intelligence, employing algorithms that optimise ad placements in real-time and deliver provably better results. This AI is complemented by its Data Management Platform, which underpins targeting and retargeting through customizable audience segmentation.

LoopMe is the unifying platform for all mobile video ad formats, covering pre-roll, HTML5 and VAST, including native and full-screen formats which deliver stronger consumer engagement across all mobile devices.

The company was founded by experienced mobile advertising executives Stephen Upstone (CEO) and Marco Van de Bergh (CTO), with the mission to improve mobile advertising for advertisers, publishers and end-users alike, by providing more engaging ad formats that improve the end-user experience as well as deliver better performance and results.

LoopMe has global offices in New York, London, Los Angeles, Beijing, Dubai, Dnepropetrovsk, Mumbai, South Africa, Bangalore, Berlin, and Paris.

 

 

 

Screen-Shot-2016-07-26-at-11.45.06

Press: LoopMe joins the TAG Registry to improve transparency in digital advertising

Mobile video advertising platform LoopMe joins the TAG Registry to improve transparency in digital advertising

 

(20/12/16) New York: LoopMe, a mobile video advertising platform specializing in data and artificial intelligence, announced today that it has been approved by the Trustworthy Accountability Group (TAG) as a participant in the TAG Registry. TAG Registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process powered by Dun & Bradstreet and approved by TAG.

 

According to a study released earlier this year by the Association of National Advertisers, $7.2 billion worth of advertising each year is lost to invalid traffic, fraud, piracy and malware. TAG is working to eliminate these issues through a series of interlocking seal programs that validate trusted participants in the digital advertising ecosystem, increase transparency around the buyers and sellers of inventory, share best practices between companies, and cooperate with law enforcement to find and prosecute criminal actors.

 

TAG registration is the first step in applying for all of TAG’s seal programs, and LoopMe plans to become TAG Certified Against Fraud, Piracy and Malware, as well as participating in TAG’s Inventory Quality Guidelines program.

 

“We are delighted that LoopMe is joining other leading companies from across the industry to fight fraud, malware, and piracy. We look forward to working with the LoopMe team to increase trust, transparency, and security across digital advertising,” commented Rachel Nyswander Thomas, SVP, Operations and Public Policy for TAG.

 

LoopMe VP Sales North America Scott Shulman said, ‘there is no excuse for poor quality advertising - brand safety, viewability and transparency are of paramount importance. We are proud to receive TAG Registration, and our integrations with Forensiq, Integral Ad Science, Moat and DoubleVerify will support our work with TAG and provide brands with the assurance that their marketing budgets are being spent on the highest quality advertising’.

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For more information please contact Lauren Bigland lauren@loopme.com

Full-screen mobile video ads: more viewable, more valuable

The Drum, 17 April 2015

Towards the tail-end of 2014, Google threw down a very big gauntlet to the rest of the advertising community, when it published its research into viewability – that is, whether a user can see an ad and, having seen it, has long enough to take action. Having talked the talk, Google duly walked the walk by offering viewability within its campaign build options.

Read more here.

LoopMe Signs Major Mobile Video Advertising Deals with Chinese App Developers

Top app developers from China; Cheetah Mobile, Sungy Mobile and Baidu open up global native mobile video inventory with LoopMe

 

 

14th April 2015, London: LoopMe, the world’s largest mobile video Demand-Side Platform, today announced that it has signed partnerships with three of the largest global app developers, all of which originate from China: Cheetah Mobile, Sungy Mobile and Baidu, to supply its native video ad formats globally.

 

This is a major milestone and LoopMe now has partnerships to place mobile video with seven out of the top ten global app developers including Facebook (LiveRail), Google (AdX), Microsoft and Outfit7. This collectively gives LoopMe access to apps with over 10​  billion global downloads. The company believes that native video advertising will be worth over $100 million in revenue to LoopMe over the next 2 years with huge potential from these new partnerships.

 

The partnerships enable app developers to win new revenues from the $200bn brand TV advertising market. As consumers increasingly move to accessing content on mobile, LoopMe and leading analysts such as eMarketer and Mary Meeker of Kleiner Perkins Caufield Byers expect brand advertising dollars to continue to move to the mobile screen.

 

LoopMe works with global brands like Adidas, Microsoft, Amazon, Samsung, Netflix and Audi. These partnerships give global advertisers access to consumers worldwide.
Source image: Top global Android app rankings February 2015, App Annie

 

app annie

Source : http://www.appannie.com/indexes/google-play/rank/applications/?month=2015-02-01&country=WW&error_code=2

 

Native ads are specifically designed to fit into an app’s interface, making them less obtrusive to users than ad spaces, and more likely to be noticed. On top of the native proposition, the mobile video ad format is also extremely effective, compelling and engaging enough to drive conversion rates up to 100% higher than other static formats, according to LoopMe campaign data.

 

Stephen Upstone, LoopMe’s CEO and Co-Founder, commented: “These are significant partnerships and a major milestone for LoopMe and the mobile advertising industry by enabling native mobile video on the top global apps by volume of downloads according to App Annie. LoopMe’s vision is that mobile video becomes ubiquitous with native, full-screen and pre-roll video ads bought programmatically from LoopMe’s platform. With this vision, the largest reach of global consumers, the most advanced data targeting and machine learning based optimization become increasingly critical to advertiser success.”

 

Said Patrick Zhu, Sungy Mobile’s COO, commented: “Given the size of our global mobile advertising footprint and the potential opportunity for video, working alongside a strong partner like LoopMe, will enable us to open up new video advertising revenue streams from brand and performance advertisers. It’s a win-win situation.“

 

About LoopMe

LoopMe is the largest mobile video DSP, reaching over 1 billion consumers worldwide. LoopMe's full-screen video and rich media ad formats deliver more engaging mobile advertising experiences to consumers on smartphones and tablets.

LoopMe uses big data and artificial intelligence to target audiences in real time and automatically optimize campaigns for the best possible results for advertisers and publishers.

The LoopMe platform integrates with ad exchanges and direct publishers, including some of the world’s most popular apps, many of which have achieved over a billion downloads, giving LoopMe massive global reach.

LoopMe was founded by experienced mobile advertising executives Stephen Upstone (CEO) and Marco Van de Bergh (CTO), with the mission to increase the value advertisers gain from mobile advertising by giving them more engaging ad formats that not only improve the end-user experience but also deliver better performance for the campaigns.

For more information please visit www.loopme.com or contact the team.

 

Media Contacts

Stephen Upstone

CEO & Co-Founder

su@loopme.com

T: +44 (0)20 7193 6516

 

Lina Adelt

Marketing Manager

lina@loopme.com

T: +44 (0)20 7637 2365

 

Beyond pre-roll

Talking Mobile, 3 March 2015

Mention mobile video advertising and most of us will think pre-roll. It’s true that the format has a natural place at the top of the digital marketing funnel, helping brands raise awareness and drive website traffic.

Read more here.

Native mobile ads in a strange land

Mobile Marketer, 18 March 2015

The chances are that you have seen native mobile ads, but you just did not know. This is because, as the name suggests, they are ads that slot seamlessly into the interface of the application or site you are using.

The bad news is that sometimes, you do not even know they are ads. The good news is that the up-and-coming mobile format, the full-screen video ad, leaves you, the user, in no doubt that they are ads, and they work for advertisers and publishers alike.

The even better news is that the new king of mobile advertising, Facebook, thinks so too.

Read more here.

Wearables are talk of the show at Barcelona’s Mobile World Congress

Mobile Marketer, 3 March 2015

Everyone loves a good smartphone launch and with Samsung’s recent sales slump, all eyes are on the S6 Edge. Also, wearables are massive – or, rather, they are classic and stylish now. From my mobile advertising tech perspective, I see huge opportunities in both areas.

Read more here.

Let’s welcome phablets to the mobile advertising family

Fourth Source, 3 February 2015

The mobile family now has intermediate sizes and formats, collectively known as ‘phablets’. Depending on your viewpoint these are either large phones or small tablets with phone capability, and they could represent a mobile advertising sweet spot at the intersection of screen size, ad format and delivery mechanism.

Read more here.