Challenge
With consumer preferences and behaviors constantly evolving and a surge in non-gaming apps competing for ad spend, Zynga were looking for Chartboost by LoopMe to enhance ARPDAU (average revenue per daily active user).
Chartboost by LoopMe Mediation drives performance lift for Words With Friends 2
Innovative solution
Leverage Chartboost by LoopMe Mediation to access a wide range of demand sources, technical expertise in key ad formats, auction result visibility, flexible ad network control, stability and custom mediation logic
Minimize impact on app performance and crash rate with Chartboost by LoopMe's Mediation lightweight SDK
Outstanding results
2.5%
2.5%
overall lift in ARPDAU
14%
14%
lift in CPM across iOS and Android devices for rewarded video ads
<2%
<2%
crash rate