By Rachel Blank, Senior AE, Measurement 2005 was the year I witnessed the power of […]
Adele Cutler, researcher, statistician and recently retired professor at Utah State University, is special to […]
Life at LoopMe Why did you decide to join LoopMe? I have always looked for [...]
May is Mental Health Awareness Month, subsequently, LoopMe is kicking off Going Green in May […]
Life at LoopMe Why did you decide to join LoopMe? LoopMe's technology and products really [...]
Life at LoopMe Why did you decide to join LoopMe? When I was interviewing with [...]
Life at LoopMe Why did you decide to join LoopMe? I was impressed with LoopMe's [...]
LoopMe is pleased to announce a new partnership with Adverty, giving LoopMe advertiser clients worldwide […]
LoopMe is delighted to be certified by NBCUniversal for Brand Measurement, as announced at the […]
LoopMe has successfully completed the European Interactive Digital Advertising Alliance (EDAA) certification and membership, representing […]
The Covid-19 crisis brought about many changes around the world, including a massive shift in […]
Last week, LoopMe was delighted to partner with SuitUp for the second consecutive year as […]
In an ever-changing ad tech space, many of us are continuously seeking to develop new […]
What does a world without the third-party cookie mean for digital advertising? Last week, the […]
Here at LoopMe, we recognize the importance of gender equality and diversity in the tech […]
ePrivacy, a leading independent body specialising in European data protection and privacy, has granted LoopMe the […]
Today is an exciting day! On International Women’s Day we are thrilled to announce the […]
Today is an exciting day! We are thrilled to announce that the United States Patent […]
We have been saddened and shocked by the terrible conflict in Ukraine. Our thoughts are […]
Big news! Today, we introduced PurchaseLoop Audiences, a new standalone offering available on LiveRamp Data […]
Apple is rolling out new privacy controls as part of a larger initiative to provide […]
Ahead of joining Brand Innovators panel discussion on Collaborative Advertising: How AR Gives Ads New […]
Part 3 of a 3 part series that dives into the opportunities and challenges pertaining […]
Part 2 of a 3 part series that dives into the opportunities and challenges pertaining […]
Part 1 of a 3 part series that dives into the opportunities and challenges pertaining […]
On Thursday 4th March 2021, LoopMe held an internal discussion to celebrate International Women’s Day. […]
2020 was a year like no other. It goes without saying 2020 brought us a […]
LoopMe and Magnite recently partnered on Programmatic Guaranteed. Here’s a Q&A with the Magnite and […]
Since television was introduced in the living room some 70 years ago, TV commercials have […]
On Wednesday 21st October 2020, LoopMe held an internal panel discussion to celebrate Black History […]
We are a week away from a divisive election battle in the US and it’s […]
Describe your side hustle? I produce rap, hip-hop, and neo-soul music for musicians in mainly Chicago, but also […]
MODERATOR: Monique Braham-Evans, 212NYC Board Member & Account Executive, LoopMe PARTICIPANTS: Steffon Isaac, Founder,The CLU […]
In the past few weeks we have all taken the time to reflect upon recent […]
#IP2020 This week the adtech community came together once again at Adexchanger’s Industry Preview to […]
The holiday season is officially underway — and with $7.4 billion spent on Black Friday […]
Based on the premise that UK public trust in advertising is at an all-time low […]
We’re so pleased to announce that we secured a prestigious award in the US at […]
On March 7th 2012 Marco and I registered LoopMe as a company. We were working out […]
Tell us a bit about yourself. In North Manhattan Beach, CA, born and raised, on […]
We’re thrilled to announce that LoopMe has been named a finalist at the Digiday Video Awards for ‘Best […]
Tell us a bit about yourself? I was born in Eastern Ukraine, in a town […]
Today LoopMe launches our report Closing the Loop, an analysis of our PurchaseLoop campaigns which […]
We’re delighted to announce that LoopMe has been placed at #42 in the Sunday Times […]
Last Thursday, Mindshare UK’s Huddle returned for its 8th consecutive year taking place In London […]
We were thrilled to attend the Deloitte Fast 50 last night and place at no.43! […]
Yesterday, IAB UK hosted their inaugural Nonference, encouraging attendees: ‘don’t take notes, take part’. The […]
Halloween is a great way for brands to communicate their message and activations due to […]
Mindshare’s Huddle returns for its 7th year taking place in London on November 15th. This […]
With the start of football season, there’s one thing in mind—The Super Bowl. Last year […]
Today marks Ada Lovelace Day, an international celebration of the achievements of women in Science, […]
We are excited to introduce our new blog interview series, LoopMe Listens, where we’ll be […]
This November sees IAB UK host its inaugural Nonference event, and LoopMe are proud to […]
We’re proud to announce that LoopMe are finalists at The Drum’s Digital Trading Awards APAC […]
Tell us a bit about yourself. I was born and raised in the Chicago area, […]
This week LoopMe hosted Closing the Loop on Consumer Tech at the Ham Yard Hotel, London […]
The 2nd week in September means one thing; Dmexco is here and we’re very excited […]
We kick-off our Learning with LoopMe series with AI Uncovered. In this series, we hear […]
We’re excited to announce that Annie McNamara, our Head of Sales, APAC has been featured […]
The LoopMe Awards celebrate the best in AI-optimised mobile video advertising. These campaigns have used […]
We’re excited to announce that LoopMe is a finalist at the Digiday Technology Awards for ‘Best Video Marketing & […]
In this month’s employee spotlight we talk to Shirley Wang, a Financial Accountant in our […]
We’re excited to announce that Lauren Bigland our Global Marketing & Communications Director has been […]
We’re excited to launch our latest vertical event, which takes a deep dive into consumer […]
Today marks the release of the second edition of our Marketer’s Guide to series which […]
Last week LoopMe New York City hosted their first AI Breakfast atop the Rockefeller Center [...]
The FIFA 2018 World Cup™, is set to be one of the biggest sporting events [...]
Back to school shopping is the second most important time for retailers, falling behind only [...]
We’re thrilled to announce that last night we were awarded ‘Best Video Marketing & Advertiser [...]
We’re thrilled to announce that last night we were awarded ‘Tech Provider of the Year’ [...]
Today marks the release of our guide ‘AI: Advertising & Beyond’, the follow up to [...]
We’re delighted to announce that LoopMe co-founders Stephen Upstone (CEO) and Marco Van De Bergh [...]
Since its start in 1997 the IAB, in conjunction with PriceWaterhouseCoopers (PWC) have measured the […]
This week LoopMe UK hosted AI: Advertising & Beyond at the British Museum in London. […]
We’re proud to announce that LoopMe are finalists at Digiday’s Media Awards Europe for ‘Best […]
We’re proud to announce that LoopMe are finalists at The Drum’s Digital Trading awards for […]
Today marks the release of our report ‘Closing The Loop’ which analyses LoopMe’s PurchaseLoop campaigns […]
Lynette Saunders, Senior Analyst at Econsultancy will be joining us on Wednesday 18th of April […]
We’re proud to announce that LoopMe are finalists at the British Media Awards for ‘Tech […]
Tell us a bit about yourself. Born & raised in Bruce Springsteen’s homeland, the greatest […]
This week saw LoopMe host a breakfast discussion at the Sky Garden, London, bringing together […]
At LoopMe, we celebrate the success of women today and every day. On this International […]
We’re all aware that ‘Artificial Intelligence’ and ‘Machine Learning’ have become the go-to phrases in […]
We’re delighted that LoopMe have been listed at #172 in the Inc. 5000 list of […]
Tell us a bit about yourself My name is Yuliia. I was born in a […]
LoopMe’s New York team is excited to host our first annual SXNY (South by NY), […]
According to Nielsen, this year’s Super Bowl averaged 103.4 million TV viewers, but despite massive hype, […]
Pete O’Mara-Kane and Mike Schoelch have recently been promoted to GM International and Regional Vice-President […]
2018 is a big year for sports with the Winter Olympics, the World Cup and […]
Tell us a bit about yourself. I was born in New York then moved to […]
We’re excited to launch our first vertical session of 2018, which takes a deep dive […]
Following from our ranking in Deloitte Fast 50 UK at no.12, LoopMe have also been […]
Much has changed in the 4 years since the last Winter Olympics, so why keep […]
This is our last instalment of our ‘Data Champions’ series which looks at those championing […]
We’re thrilled to announce that last night we were awarded ‘Best Technology Innovation’ for PurchaseLoop […]
In 1939, David Sarnoff, a pioneer of TV and radio described the TV as “A […]
The LoopMe Awards celebrate the best in AI-optimised mobile video advertising. These campaigns have used […]
We’re pleased to announce that LoopMe have been placed at number 12 in The Deloitte […]
Last week New York hosted the first annual LoopMe Awards at Rare View Rooftop, overlooking […]
With only one Friday left, Black Friday and Cyber Monday will be here before we […]
We’re pleased to announce that LoopMe has been verified to the JICWEBS Digital Trading Standards […]
That’s one of the questions Dr Ron Chrisley, Director of the Centre for Cognitive Science […]
November 2nd saw London host the inaugural LoopMe Awards UK at the Blue Fin Building, with […]
We welcome the IAB’s recent ads.txt initiative to tackle fraud within the ad industry, and […]
Mindshare Huddle takes place in London on November 9th, with the theme ‘The Journey to […]
To celebrate Halloween, we’ve picked out 5 of our favorite Halloween campaigns to get you in […]
Morrisons is next up in our Data Champions series, where we take an in-depth look […]
This week we hosted a breakfast designed to educate, inform and provoke thought leading conversation […]
We’re excited to announce that you can now vote for your favorite PurchaseLoop campaign. The […]
We’re proud to announce that LoopMe have been shortlisted in two categories at the IPA’s […]
IAB UK in association with PwC recently released their bi-annual report which measures the size […]
The LoopMe Awards are fast approaching, and we’re excited to announce that you can now […]
The Super Bowl is a staple in American culture. Although the Super Bowl is largely […]
We’re pleased to announce that our work with Peugeot and Yorkshire Tea have both been […]
Its been well publicised that the world’s most valuable resource is no long oil but […]
Tell us a bit about yourself? My name is Tom Hunter Smith, I am originally […]
We’re pleased to announce that we are working with Moat, a SaaS analytics company and […]
iOS 11 was released to all last week, which will accelerate Apple’s ‘long-held policy of […]
After the popularity of our last breakfast, ‘How to sleigh your Christmas campaigns’, and with […]
Another September has nearly passed, which means the 8th annual dmexco is over! The theme […]
LoopMe Partner with Campaign With just six weeks to go until the inaugural LoopMe Awards, […]
After much anticipation, we’re excited to announce that entries are now open for the inaugural […]
We’re delighted that LoopMe has been ranked at Number 20 in the Sunday Time Hiscox […]
Calling all Football Fans! Whether your team is riding high at the top of the […]
We’re delighted to announce that LoopMe’s campaign for Microsoft has been shortlisted for the Mobile […]
It’s that time of year again, dmexco 2017 is just around the corner, and we’re […]
Last week, Facebook announced that it will be releasing a new feature called ‘Facebook Watch’, […]
After registering with TAG in December 2016, we’re delighted that as of August, LoopMe have […]
The Digital Revolution We’re in the midst of a digital revolution; the mobile phone has […]
We’re proud to say that we were awarded Bronze at Campaign’s inaugural Creative Tech Awards […]
80% of marketing leaders think Artificial Intelligence will revolutionize marketing, but just 26% say they have a confident […]
The invitation-only Luma Digital Media Summit hosts an audience comprised of solely CEOs from the […]
LoopMe held its first vertical breakfast event in Los Angeles, California last week, with a […]
This year, Campaign launched the Creative Tech Awards which celebrates the creative tech pioneers. It […]
We were thrilled to take the prize for ‘Best Use of Video / Rich Media’ […]
98% of retailers are interested in an advertising solution which could drive people into store. Say hello […]
LoopMe recently worked with The Story Lab; the entertainment division of Dentsu Aegis, to develop […]
Today, we were announced as one of The Leap 100 2017, a community of the […]
After our recent success at the Digiday Video Awards Europe, we’re delighted to have been […]
We wanted attendees of our first AI conference to come away feeling more knowledgeable about […]
We open the blog to Michal Szczesny, COO at Artfinder. Artfinder is the art marketplace which […]
We’re pleased to say that last night we added another trophy to our collection! LoopMe […]
Named ‘Innovator of the Year’ by Facebook in 2016, ReFUEL4 is the world’s leading AI-driven […]
We’re pleased to welcome Ron Chrisley as a speaker at our conference, Artificial Intelligence: The Future […]
We are delighted to have been shortlisted in the Digiday Video Awards Europe in the […]
Following on from ‘methbots’ in 2016, brand safety has hit headlines once again. Due to […]
LoopMe, the world’s largest mobile video advertising platform, specializing in artificial intelligence and data, is […]
As we write this, Artifical Intelligence dominates yet another industry event. First it was CES, […]
Today we open the blog to Alex Kozloff, who is the recently announced, COO at the […]
Today marks International Women’s Day, a global celebration of the social, economic, cultural and political achievements of […]
While the revival of the Nokia 3310 caused a huge buzz at Mobile World Congress, many […]
LoopMe has received some glowing testimonials from publishing partners recently – read the highlights here: […]
MWC: The largest gathering for mobile specialists, this year being held from Feb 27th – […]
We recently announced that LoopMe have integrated with adsquare, the world’s neutral data exchange. As […]
At LoopMe, we are pioneers in AI driven mobile video marketing. Our proprietary DMP processes […]
In Marc Pritchard’s speech at the IAB’s Annual Leadership Meeting in January, he issued a […]
Written for GrowthBusiness – 17/1/17 With technology that can improve itself every 20 minutes, LoopMe […]
Published about the iPhone in Campaign Magazine, 17/1/17 The iPhone may have secured its place […]
An audit revealed that just 0.00064% of impressions were affected at LoopMe What happened? In […]
Featuring speakers from Mondelez, LinkedIn and the IAB UK, LoopMe’s Industry Predictions Series plans to […]
LoopMe partnered with Starcom Mediavest Group to deliver Samsung’s Hero campaign, promoting their latest high […]
“On TV And Video” is a column exploring opportunities and challenges in spending on programmatic […]
Black Friday is a notorious event for the retail industry – with big bucks and […]
Printed in AdExchanger, December 2016 Traditional video metrics aren’t really cutting it for advertisers, especially […]
The Cartier Premium Brand image shines every Christmas, and 2016 is no exception. After multiple […]
It doesn’t seem 12 months since we were first introduced to the old man on […]
IAB Video Conference London is right around the corner, and we at LoopMe thought we’d […]
Video is the most impactful advertising format. Combined with the power of mobile it can […]
Retail has seen a huge shift over the last decade, with digital sales and sites now standing […]
Cossette’s newest video, Sick Kids, achieves what many video advertisers aim for – creating an […]
Written and Printed in CityAM, October 31st. Stephen Upstone, chief executive and founder of LoopMe, […]
Written in VideoNet & Digital Marketing Magazine, 28/10/16 Creating compelling advertising content which resonates with […]
Written in Chief Marketer, 30th September John Wanamaker once said ‘Half the money I spend […]
Imagine you are an account manager looking through an end-of-campaign report: 95% viewable, 70% completion […]
New Video Frontiers UK kicks off this Wednesday at London’s King’s Place, packed with speakers […]
Using a Les Miserables song in an advert may seem like a cliche, but the […]
Black Mirror is returning to screens across the globe next week on Netflix, and the […]
IAB Engage UK kicks off its two-day spell at the London Barbican on Wednesday, with […]
LoopMe are very excited to announce we’ve been nominated five times at the Effective Mobile […]
One of the main criticisms of a large portion of new comedy films is how […]
Sometimes, brands or agencies can spend millions of dollars on specialised, digital content – premium […]
All publishers face the delicate balance of content and advertising, how to maintain a positive […]
Without doubt we are living and working in a world which is mobile first. Our […]
Knowledge is power and, as marketers, we are fortunate to work in a time where […]
James Corden is America’s new sweetheart, and Apple is keen to tap into this with […]
There’s a form of haunting terror that drives through BBDO’s latest commercial alongside AT&T’s latest […]
Artificial intelligence is staying relevant in large-scale marketing channels, but recently it has made headway […]
Renowned filmmaker Spike Jonze had a lucrative start to his career – specialising in incredibly […]
‘Half the money I spend on advertising is wasted; the trouble is I don’t know […]
Grey New York, who oversee the Volvo creative account, have been ambitious with their newest […]
New study shows nearly 50% of users have never bought a product after watching a […]
After the recent trend of a huge swathe of Olympic ads over the last couple […]
After many months of deliberation, the Media Rating Council has finally delivered their ruling on […]
After a week off the video of the week we thought we’d give you a […]
During the Star Wars celebration last month, Lucasfilm and Disney announced their latest project – […]
One of the biggest successes of the 2012 Olympic and Paralympic Games was the promotion […]
Well folks, we have a tearjerker, and it comes from Samsung Galaxy Edge. A gloriously […]
Cannes Lions is unique in the advertising calendar. No other trade event comes close for […]
When you ask people what they’d expect from an Olympics advert, they’d probably expect something […]
It’s fair to say that Pokemon Go has taken the world by storm – the […]
Virgin Media have done a fair few features with Usain Bolt in tow, but this […]
As parents everywhere will attest, the most frequent and difficult question to answer is without […]
Sometimes you have to look outside of the English speaking world to see fantastic creatives […]
Published in Campaign, June 2016. “‘AI is the new mobile’ is a phrase we might […]
Stock images have a bad reputation these days – being seen largely as vacuous, cringeworthily […]
Advertising, particularly since the advent of digital, is a fast-paced industry, changing and adapting to […]
LoopMe are pleased to announce that LoopMe’s SDK now supports 360o video advertising on android […]
The Euros are a ripe opportunity for brands to promote positive images alongside their latest […]
Mobile video platform LoopMe and ad agency Target Media have teamed up to create an immersive 360 degree mobile […]
Here at LoopMe we love a good bit of meta in our advertising. Inventive, original […]
On Wednesday 25th May, LoopMe held their latest educational breakfast, ‘Mobile in Motion’. Focusing exclusively […]
Stephen Upstone writes in CMO Digital marketers still struggle to ensure the entirety of their […]
Why target millennials when you can target the idea of targeting millennials? Clearasil really hits […]
The MMA Forum is a highlight of the ad tech year – especially in a […]
Written for AdWeek, Thursday 12th May. A round-up report from eMarketer, specializing in mobile advertising, […]
Trust Smart Car to make something actually watchable as well as making products that are […]
The concept is startlingly good – the sort of tongue-in-cheek video campaign completed by short […]
This week was a hot one for LoopMe’s video of the week. Our first choice […]
The babies are back. Evian rocked the world last time they brought forth the CGI […]
Published in MediaPost on 4/25/16 A quick search of Google Trends, and it’s clear interest in […]
Just hear us out on this one. What might seem at first to be a […]
On Thursday 14th April the IAB released their biannual UK Ad Spend study revealing spend […]
LoopMe are happy to announce we’ve been nominated 5 times at The Drum’s MoMAs (Marketing […]
Published for the Wall Blog on the 13th April. Driverless cars, personal assistants and a […]
Steve McQueen is perhaps one of the most vital directors of the last decade – […]
LoopMe held their first Publisher event on Tuesday morning, focusing on the Holy Trinity of […]
As everyone eagerly awaits the arrival of Game of Thrones Season 6 in a few […]
LoopMe is happy to announce a new 360 Video product, the only full-screen 360 solution […]
I suppose we do have to check in with the NeverEnding Story every once in […]
Published by DazeInfo on March 30th 2016. “Some consumers will pay or find other ways […]
LoopMe appoint Scott Shulman as Vice President Sales North America Sales to lead the company’s […]
On Tuesday, March 8th, LoopMe held its first event in NYC to a packed room […]
Again, a busy week for ads this one! We could have gone with a Cookie-fueled […]
Unfortunately for Heineken, it only extends as far as a VIP ticket. A nice video […]
Published in ExchangeWire, 17th March 2016. The way in which audiences are profiled and defined […]
Today marks International Women’s Day across the world, and as such we wanted to celebrate […]
MOBILE VIDEO WILL EAT THE WORLD We’re excited to be hosting our first educational event […]
There seemed to be a creative flourish in the last seven days, as a spree […]
Published on the MMA UK Blog, March 2 2016 Mobile World Congress is a difficult […]
It’s difficult to work out when exactly adblocking started being described as a full blown […]
When you want to look your best, you can enjoy wearing this loopme x dresshead […]
JetBlue claims they’ve got something ‘historic’ going on down the aisle of one of their planes. In […]
Published on The Drum on 26th February 2016. We’re in the thick of awards season, […]
Published on the IAB UK Blog on the 25th February. Stephen Upstone, CEO & Founder […]
A,B,C baby, that’s how easy love can be. Or so Scrabble want you to think […]
Be it the swooping score, the near-cinematic cinematography, or the earthy voiceover, there’s something profoundly […]
LoopMe had a fantastic time at their Mobile at the Movies event last week at […]
Published on 15th February 2016 in the Digital Marketing Magazine. As we press ahead into […]
With the success of recent films like Her, Ex Machina or Chappie, Artificial Intelligence has grabbed cultural attention […]
With only twelve days to go, the LoopMe team are getting ready for a fantastic […]
Every day brings new analysis, new interpretations and fresh perspectives on what is sure to […]
Superbowl is like Christmas – giving the greatest sporting gift not simply to NFL fans, […]
The use of mobile in the movies was never going to be limited to Liam […]
We had a few contenders for best video this week – Gerard Depardieu, for instance, […]
New research from Childwise, as part of their Monitor Report into media use and purchasing […]
LoopMe’s very first Hackathon, The Data Science Challenge, took place last week and we’ve certainly […]
In terms of amusing, engaging, or fun advertising opportunities, you wouldn’t expect concrete to be […]
Looking through some of the 2015 Superbowl adverts, a clear pattern emerges – mobile is […]
https://www.youtube.com/watch?v=WzTSE6kcLwY In terms of rebrands, Axe has done quite a spectacular one – turning from […]
‘Mobile Video (Advertising) Will Eat the World’ The lastest article in Forbes to examine the […]
This week, LoopMe London has got the teams from abroad to pop over for some […]
As we move into 2016, a range of both problems and opportunities face the mobile […]
Welcome to 2016 everyone! We had a fantastic year in 2015 after wrapping up a […]
From everyone here at LoopMe we just wanted to wish you all a very merry […]
After the mildly perplexing emergence of the Robert Dyas advert this week (hey, we’re talking about it, […]
Press Release 16/12/15 Artificial intelligence start-up LoopMe, the leading mobile video platform, announced today that […]
LoopMe had a fantastic time over in Berlin last week with Omnicom’s annual Pelicans event! […]
On Wednesday 2nd December, LoopMe hosted an educational breakfast at the Century Club in London. […]
Last week, LoopMe hosted a fantastic breakfast seminar at the Skygarden in central London. With […]
We are very excited to announce that last week it was announced that LoopMe has […]
