Blog

LoopMe list at #43 in the Deloitte Fast 50

We were thrilled to attend the Deloitte Fast 50 last night and place at no.43! The UK Fast 50 is now in its 21st year and acknowledges the 50 fastest-growing technology companies in the UK, based on revenue growth over the last four years. LoopMe’s CTO and Co-Founder, Marco van de Berg and Finance Director, Andrew […]

Elle Panes: Employee Spotlight

Tell us a bit about yourself I’m originally from Wiltshire and studied History at the University of York. I did some work experience in content and communications and got an internship in marketing at Teads. I ended up staying for 2 years, first as a Marketing Assistant and then Marketing Executive, I got to work […]

What we learnt at Nonference

Yesterday, IAB UK hosted their inaugural Nonference, encouraging attendees: ‘don’t take notes, take part’. The event was the first of its kind which broke the mould of traditional conferences so everyone could immerse themselves in all the experiences that the event had to offer. With over 300 in attendance from brands, to agencies the day […]

3 brands with ‘Killer’ Halloween ad campaigns

Halloween is a great way for brands to communicate their message and activations due to its mass appeal, and we know that video is an effective way to communicate this. To get you in the spooky spirit we’ve identified 3 brands with ‘killer’ advertising campaigns and to get you inspired! We kick things off by taking […]

Meet LoopMe at Mindshare Huddle

Mindshare’s Huddle returns for its 7th year taking place in London on November 15th. This year’s theme is ‘The New Era of Influence’ which will explore the changing nature of influence and where we as an industry are heading. We’re delighted to be invited back to present a Huddle in room Coco at 3:00 PM […]

5 Things to Know When Crafting Your 2019 Super Bowl Marketing Plan

With the start of football season, there’s one thing in mind—The Super Bowl. Last year 103.4 million people watched the game, and 2 million streamed from the NBC app—300,000 more than in 2017. Fans are using their phones now more than ever, which is why targeting them on mobile is key. Now is the time […]

Ada Lovelace Day

Today marks Ada Lovelace Day, an international celebration of the achievements of women in Science, Technology, Engineering and Maths (STEM). Ada Lovelace Day (ALD) was founded in 2009 by Suw Charman-Anderson and aims to create new role models to encourage more girls into STEM careers and support those women already working in STEM. Ada was […]

Luc Dumont | Employee Spotlight

Tell us a bit about yourself? I’m a French citizen but I like to describe myself as a ‘citoyen du monde’ with 58% of my living time so far spent in France, 24% in the UK, and 18% in the USA. My wife is Italian, my eldest son Alexandre (12) was born in London, and Louis […]

LoopMe Listens – Joseph Olewitz

We are excited to introduce our new blog interview series, LoopMe Listens, where we’ll be interviewing leading professionals in ad tech on relevant topics in the industry. Kicking off our series, we spoke with Joseph Olewitz, founder and CEO of Virtual Chief Revenue Officer, which provides revenue growth support to businesses of all sizes. We […]

3 things to expect at IAB’s Nonference

This November sees IAB UK host its inaugural Nonference event, and LoopMe are proud to be part of it! Join LoopMe for our session ‘An Englishman, Irishman & Scotsman walk into a bar (And nobody finds it funny)’ where we’ll be exploring unconscious bias in media and marketing and how to tackle it. Here are […]

LoopMe shortlist at The Drum’s Digital Trading Awards APAC with Marina Bay Sands

We’re proud to announce that LoopMe are finalists at The Drum’s Digital Trading Awards APAC for Best Mobile Campaign for our work with Marina Bay Sands. Using a combination of mobile creative and Artificial Intelligence, LoopMe drove a market-first campaign for The Shoppes, which optimized both its Watch & Jewellery campaign and brand KPI, which […]

Alex Jakaitis | Employee Spotlight

Tell us a bit about yourself. I was born and raised in the Chicago area, went to college in North Carolina, and moved to NYC right after graduation. I landed in this industry after studying Media Analytics and Economics, which led me to a few ad tech internships and ultimately LoopMe. Outside of work, I […]

Closing the Loop on Consumer Tech | Wrap Up

This week LoopMe hosted Closing the Loop on Consumer Tech at the Ham Yard Hotel, London to discuss best practices for tech brands in a highly-cluttered environment. For those unable to attend, or who’d like a quick recap – read on! To receive invites to our next event, sign up to our events mailing list. The […]

3 Things You Can’t Miss at Dmexco

The 2nd week in September means one thing; Dmexco is here and we’re very excited to be back and this year is shaping up to be better than ever. The 12th-13th of September will unite the digital marketing industry under the motto ‘Presenting the Future’. With over 500 of the industries thought-leaders and innovators speaking […]

Learning with LoopMe – AI Uncovered

We kick-off our Learning with LoopMe series with AI Uncovered. In this series, we hear from our Senior Data Scientist Tom-Hunter Smith who talk through all things Artificial Intelligence. Take a look at the videos and download our AI Guides to learn more. What’s Artificial Intelligence? AI Uncovered: What is Artificial Intelligence? from LoopMe on […]

Annie McNamara features in Campaign Asia’s Women to Watch

We’re excited to announce that Annie McNamara, our Head of Sales, APAC has been featured as one of Campaign Asia’s Women to Watch! The Women to Watch, presented in partnership with TBWA, celebrates and champions women making a mark on marketing, media and communications in Asia. Annie began her career in mobile over 8 years […]

How PurchaseLoop drove intent for the Philips toothbrush

In this series, we’re highlighting campaigns nominated for the 2017 LoopMe Awards.The LoopMe Awards celebrate the best in AI-optimised mobile video advertising. These campaigns have used artificial intelligence in combination with PurchaseLoop, LoopMe’s brand optimization product, to deliver enhanced campaign results and fulfill brand marketing objectives.   Brand: Philips Campaign: Sonicare Diamond Clean Toothbrush Agency: Dentsu […]

LoopMe Shortlists at the Digiday Technology Awards

We’re excited to announce that LoopMe is a finalist at the Digiday Technology Awards for  ‘Best Video Marketing & Advertising Platform’! The Digiday Technology Awards, formerly the Digiday Signal Awards, recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers. The Technology LoopMe was founded with the […]

Shirley Wang | Employee Spotlight

In this month’s employee spotlight we talk to Shirley Wang, a Financial Accountant in our London office. Tell us a bit about yourself. I was born and raised in a small city in south-east China called Shangrao. Aged 20, I moved to Liverpool to complete my undergraduate degree in Accounting and Finance. My first 6 […]

Lauren Bigland features in The Drum’s 50 under 30

We’re excited to announce that Lauren Bigland our Global Marketing & Communications Director has been featured in The Drum’s 50 under 30 list. Lauren joined LoopMe in 2015 as Head of Marketing, our first senior marketing hire, and was recently promoted to Global Marketing and Communications Director. Responsible for LoopMe’s marketing strategy and execution worldwide, […]

Closing the Loop on Consumer Tech

We’re excited to launch our latest vertical event, which takes a deep dive into consumer tech marketing on August 30th at the Ham Yard Hotel, London. RSVP to secure your spot. According to AdAge, the technology sector’s total global ad spend was 17.8billion. 6.7% of the global ad spend. From TV, to smartphones and now […]

Download Marketer’s Guide to Mobile Data

Today marks the release of the second edition of our Marketer’s Guide to series which looks into mobile data. The first in the series looked at mobile viewability here. With mobile ad spend set to hit 80.6% of total digital ad spend globally by 2020, marketers should feel confident in discussing how data is used […]

Employee Spotlight: Mitchell Krumm

Tell us a bit about yourself. I’m 23 years old and grew up in Buffalo, New York. I went to school at the University at Buffalo where I graduated with a Fine Arts degree in Graphic Design. Since I was young, I’ve always been involved in anything artistic, whether it was building lego or lincoln […]

LoopMe hosts First AI Event in New York City

Last week LoopMe New York City hosted their first AI Breakfast atop the Rockefeller Center in the private dining room adjacent to the Rainbow Room, which has hosted celebrities such as Frank Sinatra and Bette Davis. Guests enjoyed views of the New York City skyline while learning more on artificial intelligence over breakfast. We were [...]

Ads that hit the back of the net

The FIFA 2018 World Cup™, is set to be one of the biggest sporting events of the year, with an estimated 3.2 billion viewers expected to tune in over the next month. Brands look to capitalise on the mass attention by creating engaging content across all channels. To celebrate the start of the World Cup, [...]

5 Back to School Stats Marketers Should Know

Back to school shopping is the second most important time for retailers, falling behind only the holidays. In 2017 alone, consumers spent $72.6 B in retail on back to school and college shopping. 60% of consumers are planning to start their back to school shopping in July.  Here are five stats you should know when [...]

Employee Spotlight: Sophie Knight

Tell us a bit about yourself. I grew up in the Garden of England - Kent - I then moved to Nottingham to study Media and Cultural studies. My degree pushed me in the right direction for the career I have ended up in, I’m now 12 years strong working in the digital media! I love [...]

LoopMe wins ‘Best Video Marketing & Advertiser Platform’ at the Digiday Media Awards

We’re thrilled to announce that last night we were awarded ‘Best Video Marketing & Advertiser Platform’ for our product PurchaseLoop at the Digiday Media Awards. The Digiday Media Awards Europe is a new program that recognizes the companies helping to modernise and shape the landscape European media. The award for ‘Best Video Marketing & Advertiser Platform’ [...]

LoopMe wins ‘Tech Provider of the Year’ at the British Media Awards

We’re thrilled to announce that last night we were awarded ‘Tech Provider of the Year’ at Campaign’s British Media Awards ahead of competition from Google and Reuters. We also received Bronze in the category ‘Best Commercial Use of Data’ for our PurchaseLoop product, which uses AI to optimise brand metrics. Now in its seventh year, [...]

Download the AI Guide: Advertising & Beyond

Today marks the release of our guide ‘AI: Advertising & Beyond’, the follow up to our first guide on AI, created by LoopMe’s data scientists. 34% of marketing executives feel underprepared to handle AI compared to any other emerging technology. While our first guide focused on the principles of AI, this guide, ‘AI: Advertising & [...]

Josh Barnett: Employee Spotlight

Tell us a bit about yourself? I was born in North West London on a sunny Wednesday in February 1990 where I’ve pretty much lived my entire life. In my 28 years I have dabbled in a few careers such as working for a football agency and trying my hand at music production; but didn't feel quite [...]

LoopMe Founders Named in Maserati’s 100 Game Changing Entrepreneurs

We’re delighted to announce that LoopMe co-founders Stephen Upstone (CEO) and Marco Van De Bergh (CTO) have been included in the ‘Maserati 100’ in partnership with The Sunday Times. The award, which is now in its third year, recognises and celebrates Britain’s ‘game changing entrepreneurs’. Stephen and Marco were among great company, joined by the [...]

IAB and PwC 2017 Digital Adspend Study | 3 things you should know

Since its start in 1997 the IAB, in conjunction with PriceWaterhouseCoopers (PWC) have measured the size the digital advertising industry with in the UK and this one marked the 21st edition. The UK digital market continues to grow 2017 proved to be another hyper-growth year for the UK digital advertising industry, worth an estimated £11.55 […]

AI: Advertising & Beyond | Wrap Up

This week LoopMe UK hosted AI: Advertising & Beyond at the British Museum in London. Over 150 attendees listened to thought-leaders and pioneers to explore AI’s impact on advertising, and also the wider world. We heard from spokespeople including Leila Ratnani, Group Digital & Programmatic Director at Dentsu, Julia Lagan, Digital Strategy Director at creative […]

LoopMe shortlist twice at Digiday Media Awards Europe

We’re proud to announce that LoopMe are finalists at Digiday’s Media Awards Europe for ‘Best Video Marketing & Advertising Platform’ and ‘Most Innovative Video Partner’ for our work will MullenLowe MediaHub and Western Union. The Digiday Media Awards Europe is a new program that recognizes the companies working to modernize European media. The ‘Most Innovative […]

LoopMe Shortlist at The Drum’s Digital Trading Awards

We’re proud to announce that LoopMe are finalists at The Drum’s Digital Trading awards for ‘Best Mobile Campaign’ for our work with Carat and Tassimo. The Digtial Trading Awards, now in its 5th year are one of the most well respected awards in the media industry. The ‘Best Mobile Campaign’ rewards innovative strategy and campaign […]

Employee Spotlight: Lauren Bigland

Tell me a bit about yourself I grew up in Chelmsford, a small city (yes it’s a city) outside of London. When I started secondary school, I realized I loved learning languages so studied French and Spanish at university. As part of the course I spent a year in Nice, France and Córdoba, Spain – […]

‘Closing The Loop’ report released

Today marks the release of our report ‘Closing The Loop’ which analyses LoopMe’s PurchaseLoop campaigns over the last year. Following on from last year’s report, Closing The Loop gives an in-depth analysis of brand KPI’s, investigates average uplift by vertical and detailed case studies. There are also tips on how to get the most from […]

5 Questions with Lynette Saunders

Lynette Saunders, Senior Analyst at Econsultancy will be joining us on Wednesday 18th of April at AI: Advertising & Beyond. Last week we caught up with her to ask her a few questions about her experiences within the industry. To learn more, RSVP here.  1. Tell us about your role at Econsultancy I have been with […]

LoopMe Shortlist Twice at the British Media Awards

We’re proud to announce that LoopMe are finalists at the British Media Awards for ‘Tech Provider of The Year’ and ‘Best Use of Commercial Data’. Now in their seventh year, the British Media Awards recognise ‘the media owners and companies that are innovating and adapting at a time of unprecedented change in media’. We’re pleased […]

Employee Spotlight: Dan Lapinski

Tell us a bit about yourself. Born & raised in Bruce Springsteen’s homeland, the greatest of states, New Jersey. Proud Penn State graduate. Breakfast sandwiches brighten my day (BEC, strictly). Big music fan, from 90’s hiphop to 60’s rock, always have my headphones in. Nothing better than being at a Yankee Stadium with a beer […]

5 Questions with Matthew Griffin

We’re excited to have Matthew Griffin, award-winning futurist and founder of the 311 Institute as a keynote for AI: Advertising & Beyond. Last week we sat down with Matthew to ask some questions about him and his work. To learn more, RSVP here. ——– 1. How did you become a futurist? Asides from a love […]

SXNY 2018

Last week the New York team brought the spirit of Austin home by hosting the very first SXNY (South by NY). The event was held at Casa Neta, an authentic Mexican restaurant showcasing local art, while serving up cocktails made from their collection of 140 agave-based spirits.   Guests who weren’t able to attend SXSW […]

How to reach the B2B consumer

This week saw LoopMe host a breakfast discussion at the Sky Garden, London, bringing together B2B agency marketers to discuss how ‘data’ can be used to target the B2B consumer. For those unable to attend, or who’d like a quick recap – read on! To receive invites to our next event, sign up to our […]

International Women’s Day

At LoopMe, we celebrate the success of women today and every day. On this International Women’s Day we’re celebrating the strong and successful women of ad tech here at LoopMe. We’ve interviewed LoopMe women across the globe, including Lauren Bigland (Head of Marketing, London), Helene Bouteille (VP of Client Services, London), Evelyn Yan (Digital Planning […]

LoopMe’s AI conference returns | AI: Advertising & Beyond

We’re all aware that ‘Artificial Intelligence’ and ‘Machine Learning’ have become the go-to phrases in our industry over recent years and these buzzwords are used without any real understanding. The well-publicised stat from DemandBase that 80% of marketing leaders think AI will revolutionize marketing, but just 26% say they have a confident understanding of it […]

LoopMe lists at #172 in the Inc. 5000 Europe

We’re delighted that LoopMe have been listed at #172 in the Inc. 5000 list of Europe’s fastest-growing companies. This is our first year listing, and we’re pleased to be recognised for our growth amongst some of Europe’s most innovative companies. Since its inception in 2015, the European Inc. 5000 list ranks privately held companies on […]

Employee Spotlight: Yuliiya Loktionova

Tell us a bit about yourself My name is Yuliia. I was born in a small town in Ukraine called Dniprodzerzhinsk. I’ve been interested in mathematics from childhood, so it wasn’t hard for me to decide what I wanted to do for a career. I completed a master’s degree in Applied Mathematics at University. Once […]

Loop Me Announces First Annual SXNY

LoopMe’s New York team is excited to host our first annual SXNY (South by NY), a South by Southwest themed event.   We’re bringing the Tex Mex spirit of Austin to New York–guests should be prepared for authentic build-your-own taco stations and 140 agave-based spirits. The event will be held at Casa Neta, which showcases […]

Should you have used mobile to score a touchdown at the Super Bowl?

According to Nielsen, this year’s Super Bowl averaged 103.4 million TV viewers, but despite massive hype, this is a 7% loss in viewers from last year. The fact is that TV is no longer a one-screen experience. Adobe insights found 47% of US internet users used a smartphone while watching TV, while 20% used a laptop […]

LoopMe promotes Peter O’Mara Kane and Mike Schoelch

Pete O’Mara-Kane and Mike Schoelch have recently been promoted to GM International and Regional Vice-President respectively. In a newly created role, Pete will be charged with managing LoopMe’s Sales and Client Service teams globally. Pete is focused on supporting training and progression internally, so LoopMe can continue to deliver world-class results and service for our […]

Think Fast, Move Faster | Wrap Up

2018 is a big year for sports with the Winter Olympics, the World Cup and Ryder Cup all taking place and set to attract millions of viewers. This in mind, LoopMe hosted ‘Think Fast, Move Faster’ at ping-pong venue Bounce to educate and inform marketers. For those unable to attend, or who’d like a quick […]

Employee Spotlight: Will Lindo

Tell us a bit about yourself. I was born in New York then moved to Amsterdam, Hong Kong, Madrid, Copenhagen and finally London, but I consider myself a born and bred Londoner. After finishing my degree in languages from at University of Exeter, I went to Canada for a year to ski. When I came […]

Think Fast, Move Faster | LoopMe’s Sports Marketing breakfast

We’re excited to launch our first vertical session of 2018, which takes a deep dive into sports marketing on Jan 24th . RSVP to secure your spot here. The value of sports marketing                                         According to Forbes, the most valuable sporting event in the world is the Super Bowl, worth approximately $663 million. This is […]

Employee Spotlight: Sarah Shepherd

In this month’s employee spotlight we talk to Sarah Shepard, a Sales Director based in our French office in the heart of Paris. Tell us a bit about yourself. I‘m from South Africa originally, I was born in Cape Town and grew up in Johannesburg.  When I was younger, I dreamed of travelling, learning and […]

No.62 In Deloitte’s 2017 EMEA Fast 500

Following from our ranking in Deloitte Fast 50 UK at no.12, LoopMe have also been announced at no.62 in the EMEA Fast 500 list. The Deloitte Technology Fast 500™ EMEA program is an objective industry ranking that recognizes the fastest-growing technology companies in Europe, the Middle East, and Africa (EMEA) during the past four years. […]

Gear up Your Mobile Advertising Efforts for 2018 Winter Olympics

Much has changed in the 4 years since the last Winter Olympics, so why keep your advertising the same? The Sochi Olympics broke records with a total of 3.3 billion streaming minutes; but with mobile streaming on the rise, now is the time to move your advertising efforts to mobile. Here are five reasons why […]

Holy Frap: How Starbucks is using data to increase customer acquisition

This is our last instalment of our ‘Data Champions’ series which looks at those championing ‘big-data’ and using it to achieve their business objectives. Read our earlier blogs which look at Under Armour and Morrisons. Starbucks is approaching its 50th anniversary, but have recently adopted AI to improve their offering. Dubbed the ‘digital flywheel’ strategy, […]

LoopMe win 2 awards at the IPA Media Owner and Ad Tech Awards

We’re thrilled to announce that last night we were awarded ‘Best Technology Innovation’ for PurchaseLoop and ‘Best Unfeatured Media Owner’ at the IPA Media Owner and Ad Tech Awards. These awards showcase best practice in levels of service that online media owners and ad tech companies provide to agencies, with the aim of raising the […]

Connected TV – Welcome to the Marketing Mix

In 1939, David Sarnoff, a pioneer of TV and radio described the TV as “A new art and new industry which will eventually provide entertainment and information for millions”. He was right. Over 75 years later, it’s now a feature in many homes and influence on popular culture. November 21st marks World TV Day, first […]

How LoopMe drove purchase intent programmatically for Microsoft

In this series, we’re highlighting campaigns nominated for the 2017 LoopMe Awards.The LoopMe Awards celebrate the best in AI-optimised mobile video advertising. These campaigns have used artificial intelligence in combination with PurchaseLoop, LoopMe’s brand optimization product, to deliver enhanced campaign results and fulfil brand marketing objectives.   Brand: Microsoft Campaign: Microsoft HP Spectre x360 Agency: The […]

NO.12 In Deloitte’s 2017 UK Technology Fast 50

We’re pleased to announce that LoopMe have been placed at number 12 in The Deloitte 2017 UK Fast 50. This prestigious list which has been running for over 20 years highlights the fastest growing technology companies in the UK based on revenue growth over the last 4 years. LoopMe were among great company with the […]

LoopMe Awards 2017 | US

Last week New York hosted the first annual LoopMe Awards at Rare View Rooftop, overlooking the NYC skyline. Guests had the opportunity to experience virtual reality headsets, apertifs, open bar and a gif booth, which was a hit!   The LoopMe Awards celebrated the best in AI-optimized mobile video advertising.  The candidates had all utilized […]

The Stats You Need to Know Before Black Friday

With only one Friday left, Black Friday and  Cyber Monday will be here before we know it! Now is the time to gear up your advertising efforts, as 35% of consumers plan to spend on Black Friday and 30% plan to shop on Cyber Monday. The dollars are at stake for advertisers and brands have […]

ABC delivers verification for online brand safety to LoopMe

We’re pleased to announce that LoopMe has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. This verifies that LoopMe meets DTSG’s Good Practice Principles, which aim to inject greater transparency into the UK digital display advertising industry. This will give brands greater confidence that their […]

When do robots get rights?

That’s one of the questions Dr Ron Chrisley, Director of the Centre for Cognitive Science at the University of Sussex addressed at Mindshare Huddle. Interviewed by Jack Edmonds, LoopMe’s Head of Agency Sales, Ron’s experience with Artificial Intelligence mean that he was perfectly placed to educate us about the impact AI is set to have […]

LoopMe Awards 2017 | UK

November 2nd saw London host the inaugural LoopMe Awards UK at the Blue Fin Building, with views over London’s skyline. Guests experienced VR, danced to a live band and were kept hydrated with a Gin and Tonic bar. Read more about the awards in Campaign. The LoopMe Awards celebrate the best in AI-optimized mobile video advertising. […]

LoopMe & ads.txt

We welcome the IAB’s recent ads.txt initiative to tackle fraud within the ad industry, and we’re encouraging all our publisher partners to adopt this initiative to increase transparency in the ecosystem. Through adopting ads.txt, buyers have full transparency and are easily able to identify authorized sellers for ad inventory for each given domain. Each ads.txt […]

Employee Spotlight: Kerry O’Dorisio

Tell us a bit about yourself I was born and raised in Orange County, California and moved to LA after college. I started my career in film marketing at 20th Century Fox followed by four years spent living in Dallas, Texas where I worked in Sales for FOX Sports Southwest, YuMe and Xaxis before returning […]

Join LoopMe at Mindshare Huddle

Mindshare Huddle takes place in London on November 9th, with the theme ‘The Journey to Post Human’, which will explore the path that we as a human species are on to a post human world. Since its inception in 2011, Mindshare Huddle has seen thousands of ‘Huddlers’, hundreds of Huddles and has gained wide spread […]

5 ‘Spooktacular’ Halloween ad campaigns

To celebrate Halloween, we’ve picked out 5 of our favorite Halloween campaigns to get you in to the spirit!   Horseless Headman – Snickers Produced by AMV BBDO for Snickers in 2012   Star Wars Halloween – Verizon   Created by agency Wieden + Kennedy, with the advert last being aired in 2013   Gear 360 […]

Morrisons: The Data Champions?

Morrisons is next up in our Data Champions series, where we take an in-depth look at companies ‘championing data’. To be considered a data champion companies should be using data in a unique way to help achieve their overall business objectives. In the first of this 3-part series we looked at how Under Armour is […]

‘Wheel’ in the ROI: LoopMe’s Auto Event

This week we hosted a breakfast designed to educate, inform and provoke thought leading conversation amongst our guests, following from the success of our Christmas focused vertical. This time, we took a deep dive in to the automotive sector. Advancements in tech are a driving force (excuse the pun!) in disrupting this industry and we’re […]

LoopMe Awards US: Voting is Now Open

We’re excited to announce that you can now vote for your favorite PurchaseLoop campaign. The LoopMe Awards looks to celebrate the best in AI-optimized mobile video advertising. The shortlisted campaigns have all used PurchaseLoop to deliver enhanced campaign results and fulfill brand marketing objectives. Voting is open until October 30th–you can only vote once,  so […]

LoopMe shortlists twice at the IPA Media Owner Awards

We’re proud to announce that LoopMe have been shortlisted in two categories at the IPA’s Media Owner and Ad:tech Awards 2017. The MOA’s celebrate exceptional levels of service that both media and ad tech companies provide to their agencies and clients. LoopMe have been shortlisted for both ‘Best Unfeatured Company’ and ‘Best Technology’ for our […]

4 stats showing the rapid growth of UK digital advertising

IAB UK in association with PwC recently released their bi-annual report which measures the size of the UK digital advertising market. Overall digital ad spend in H1 2017 was £5.56 billion, a £675 million increase from last year. Here are 4 other stats which shows the rapid growth in UK digital advertising. Mobile is almost […]

LoopMe Awards UK: Voting is now open

The LoopMe Awards are fast approaching, and we’re excited to announce that you can now vote for your favourite campaign. The LoopMe Awards looks to celebrate the best in AI-optimized mobile video advertising. The shortlisted campaigns all used PurchaseLoop to deliver enhanced campaign results and fulfil brand marketing objectives. Voting is open until October 30th […]

5 Reasons You Shouldn’t Forget About Mobile When Crafting Your Super Bowl Strategy

The Super Bowl is a staple in American culture. Although the Super Bowl is largely taken in through TV, it has experienced a huge lift in streamed viewership. Last year, Super Bowl LI was the most live-streamed game to date, bringing in an average of 1.7 million viewers per minute–up 23% from last year. With […]

LoopMe shortlist at the EMMA Awards 2017

We’re pleased to announce that our work with Peugeot and Yorkshire Tea have both been shortlisted at Mobile Marketing’s Magazine’s, Effective Mobile Marketing Awards 2017. Our first shortlist is with Goodstuff and Yorkshire Tea for ‘Most Effective Brand Campaign’. The campaign, which was recently awarded Bronze at the Creative Tech Awards, combined AI technology and […]

Under Armour: The data champions?

Its been well publicised that the world’s most valuable resource is no long oil but data, so in the first of this 3-part series, LoopMe will be taking an in-depth look at companies who are ‘championing data’. To obtain a spot in this all-star list these companies must be gathering and using data in an […]

Employee Spotlight: Tom Hunter-Smith

Tell us a bit about yourself? My name is Tom Hunter Smith, I am originally from the Scottish Highlands from a very small, very remote, very Scottish and very unheard of village called Aultbea. If anyone has heard of it please come and see me now. I’ve been working as a Data Scientist at LoopMe […]

LoopMe work with Moat to open trackable, viewable inventory

We’re pleased to announce that we are working with Moat, a SaaS analytics company and part of Oracle that is focused on delivering measurement to marketers and publishers. We are working with Moat on every campaign to measure their attention metrics through our integration with Moat’s SDK on both iOS and Android. While mobile apps […]

What does iOS 11 mean for mobile marketers?

iOS 11 was released to all last week, which will accelerate Apple’s ‘long-held policy of elbowing the cookie into obsolescence.’ For marketers and agencies who are currently using cookies for tracking and optimising, this update puts them in a troubling position. The update restricts cookie application to 24 hours, and after 30 days (without a […]

Auto & AI: ‘Wheel’ in the ROI of your campaigns

After the popularity of our last breakfast, ‘How to sleigh your Christmas campaigns’, and with several requests to host a similar event, we’re excited to launch our auto-specific learning session taking place in London on October 25th. Join us for breakfast from 8.30am to discover how you can leverage Artificial Intelligence to meet your automotive […]

Highlights from dmexco 2017

Another September has nearly passed, which means the 8th annual dmexco is over! The theme this year was ‘Lightening: The Age of Transformation’ with a real focus on the tumultuous digital revolution that we’re currently in and what more marketers can do to keep up with this incredibly fast paced industry. Dmexco 2017 proved to […]

Prizes announced for LoopMe Awards London

LoopMe Partner with Campaign With just six weeks to go until the inaugural LoopMe Awards, we’re a delighted to announce that LoopMe have partnered with Campaign Magazine to offer our winners an exclusive prize. Campaign is a leading publication in media, with over 1.2 million monthly page views and 450,000+ unique monthly users and we’re […]

LoopMe Awards 2017

After much anticipation, we’re excited to announce that entries are now open for the inaugural LoopMe awards. Register your entry here. The LoopMe Awards, which will be held in exclusive locations in London and New York looks to celebrate exceptional, AI optimized mobile video advertising campaigns. To be in with a chance of winning these […]

No.20 in the Sunday Times Hiscox Tech Track 100

We’re delighted that LoopMe has been ranked at Number 20 in the Sunday Time Hiscox Tech Track 100. This is our first year in the league table and we’re delighted to be recognised for our growth among some other great British-based companies. The Sunday Times Hiscox Tech Track 100 league table ranks Britain’s 100 private […]

LoopMe’s Fantasy Football League

Calling all Football Fans! Whether your team is riding high at the top of the Premier League or languishing close to the regulation spots, sign up to LoopMe’s Fantasy Football League, create your virtual team and battle it out for a chance to win some stellar prizes. These include Barclay’s Premier League tickets, a FitBit, […]

LoopMe shortlisted at the MMA EMEA Smarties

We’re delighted to announce that LoopMe’s campaign for Microsoft has been shortlisted for the Mobile Marketing Association’s (MMA) prestigious Smarties award. The campaign, in which we worked with our client, The Story Lab has been shortlisted in the ‘Brand Awareness’ category alongside R/GA London for Nike, Yonder Media for Shoprite, Cereyan Media for GarantiOne and […]

5 Things You Can’t Miss at Dmexco

It’s that time of year again, dmexco 2017 is just around the corner, and we’re excited to be attending. This years event is shaping up to be better than ever, bringing together the world’s leading thought leaders, influencers and decision makers in the global digital industry. From Septmber 13th – 14th the hall will see […]

Facebook plunges into video-streaming

Last week, Facebook announced that it will be releasing a new feature called ‘Facebook Watch’, which will allow users to view videos both live and pre–recorded in a new tab titled ‘Watch’. Facebook has released the ‘watch’ tab to a small group of users in the US before releasing it globally. Facebook’s latest innovation will […]

LoopMe Achieves TAG’s Certified Against Fraud Seal

After registering with TAG in December 2016, we’re delighted that as of August, LoopMe have received TAG’s Certificate Against Fraud. For those who aren’t familiar, TAG are a cross-industry accountability program, created for transparency in the digital ad industry. Its focus is in four areas: eliminating fraudulent digital ad traffic, combating malware, fighting ad-supported Internet […]

Mobile’s Hierarchy of Needs

The Digital Revolution We’re in the midst of a digital revolution; the mobile phone has transitioned from a device for voice calls to a handheld computer. With increased speed of data connection and availability of Wi-Fi, we’re seeing a monumental shift from people using their desktops to mobile. Just as in the third industrial revolution […]

LoopMe take Bronze at the Creative Tech Awards

We’re proud to say that we were awarded Bronze at Campaign’s inaugural Creative Tech Awards for our work with Goodstuff and Yorkshire Tea. The campaign combined cutting edge AI technology with engaging creative to drive an ad campaign that optimised to the metric that mattered most to Yorkshire Tea – brand awareness. LoopMe’s in-house creative […]

Download the AI Guide

80% of marketing leaders think Artificial Intelligence will revolutionize marketing, but just 26% say they have a confident understanding of it   Today we launch AI: The Guide. We’re often asked by our clients and partners for more information about Artificial Intelligence. There’s a wealth of knowledge out there, but it can be hard to know where to start. […]

Luma Digital Summit

The invitation-only Luma Digital Media Summit hosts an audience comprised of solely CEOs from the most promising tech companies and senior execs from the industry’s largest acquirers, VC firms and advertisers. LoopMe’s CEO, Stephen Upstone, flew to New York last week to attend the conference and shared with us some of his top takeaways:   […]

LoopMe Hosts First Breakfast Event in Los Angeles

LoopMe held its first vertical breakfast event in Los Angeles, California last week, with a focus on the entertainment industry. We wanted our attendees to leave the event more knowledgeable about the importance of mobile and video, and how they could leverage the creative opportunities and data capabilities of the platform to create better campaigns. […]

LoopMe shortlist at the Creative Tech Awards

This year, Campaign launched the Creative Tech Awards which celebrates the creative tech pioneers. It was designed to honour successful collaborators, celebrate their work and stimulate more great thinking across marketing, advertising and media. We’re delighted to announce that LoopMe’s campaign with GoodStuff and Yorkshire Tea has been shortlisted in the category ‘Best Use of […]

LoopMe win at the MOMAs

We were thrilled to take the prize for ‘Best Use of Video / Rich Media’ at the MOMA awards last night, in partnership with Birra Moretti and Publicis. The MOMA’s celebrate the best marketing on mobile, looking for evidence of strategic thinking, innovation, effectiveness, tangible results and transparency. We were in a very competitive category, […]

PurchaseLoop | Foot Traffic

 98% of retailers are interested in an advertising solution which could drive people into store.  Say hello to our latest product, PurchaseLoop Foot Traffic!   Our award-winning PurchaseLoop product can now optimize toward in-store foot traffic, improving advertising results in real-time.   The product uses our unique AI intelligence to deliver ads at the moment users are most […]

Powering mobile video through AI and programmatic

LoopMe recently worked with The Story Lab; the entertainment division of Dentsu Aegis, to develop an effective mobile video marketing campaign for the new Microsoft HP Spectre x360 Convertible laptop, a campaign which was the first globally to combine AI brand optimisation in real-time with a programmatic buy. We were delighted to see that our […]

LoopMe make The Leap 100 2017

Today, we were announced as one of The Leap 100 2017, a community of the most exciting, fast-growth companies in the UK – launched by London law firm Mishcon de Reya, City A.M. and nominated in partnership with Seven Hills and The Entreprneurs Network. For the third year running, The Leap 100 will support entrepreneurs […]

LoopMe shortlist at the MOMA’s

After our recent success at the Digiday Video Awards Europe, we’re delighted to have been shortlisted at The Drum’s MOMAs in the category ‘Best use of rich media / video’ in association with our clients Publicis Media and Birra Moretti. The MOMA’s celebrate the best marketing on mobile, looking for evidence of strategic thinking, innovation, […]

AI: The Future of Us, London

We wanted attendees of our first AI conference to come away feeling more knowledgeable about Artificial Intelligence and with a deeper understanding of how it relates to media and society more generally. We were joined by some amazing AI experts to help us achieve this, including Alex Kozloff (COO, IAB), Cameron Worth (Founder, SharpEnd), Dr […]

How a Twitter Bot called Emma has transformed our business

We open the blog to Michal Szczesny, COO at Artfinder. Artfinder is the art marketplace which connects people to artists and art. Michal will be speaking at our event in London on April 11th. The last few tickets remaining are available here.    We’re an art company. Or at least, we used to be. That’s not […]

Winners of Best Video Ad Tech Innovation

We’re pleased to say that last night we added another trophy to our collection! LoopMe were awarded ‘Best Video Ad Tech Innovation’ for our PurchaseLoop product at the Digiday Video Awards Europe. The award looked for the best in new or improved video technology innovation, showing ability to deliver, measure or support content, as well […]

How to integrate AI into creativity

Named ‘Innovator of the Year’ by Facebook in 2016, ReFUEL4 is the world’s leading AI-driven online creative management platform. Using AI and Machine Learning technology, they analyse, rank and automatically refresh online ad creatives designed by their global pool of 10,000 creative talent. We’re delighted to have Ross Sheil, ReFUEL4’s EMEA GM join us as […]

What Philosophy can offer AI

We’re pleased to welcome Ron Chrisley as a speaker at our conference, Artificial Intelligence: The Future of Us. Ron joins us with an impressive academic and AI background. He is currently the Director of the Centre for Cognitive Science (COGS) at the University of Sussex, where he is also on the faculty of the Sackler Centre for […]

LoopMe is a finalist at the Digiday Video Awards Europe

We are delighted to have been shortlisted in the Digiday Video Awards Europe in the category of ‘Best Video Ad Tech Innovation’ for PurchaseLoop! The award recognises the best new or improved video tech innovation to deliver video content, measure or support video content, branded content or video advertising campaigns. We are delighted to have […]

The brand safe video solution

Following on from ‘methbots’ in 2016, brand safety has hit headlines once again. Due to a perceived persistent failure to take down extremist content in a timely manner, brands including M&S, HSBC, McDonald’s and Royal Mail are no longer advertising with Google as they are concerned that their ads are appearing alongside inappropriate content. This […]

LoopMe Announces Netherlands Office

LoopMe, the world’s largest mobile video advertising platform, specializing in artificial intelligence and data, is expanding its European presence with an office in Amsterdam to service Benelux and The Nordics. The expansion comes a year after the launch of offices in Paris and Berlin. Mobile advertising has grown 61% YOY in The Netherlands, with video […]

First speakers announced for Artificial Intelligence: The Future of Us

As we write this, Artifical Intelligence dominates yet another industry event. First it was CES, then Mobile World Congress and now SXSW. Even the Vatican are speaking about it, with Bishop Tighe (who runs social media accounts for the Pope) musing about what a lack of work could do to our sense of self-worth although […]

What does AI mean for the digital advertising industry?

Today we open the blog to Alex Kozloff, who is the recently announced, COO at the IAB. Alex has been named as the 3rd most influential person in mobile in The Drum’s 2015 “Mobile Top 50”, alongside being previously nominated in the Drum’s 30 women in digital under 30, and Media Week’s 30 under 30. Prior […]

Celebrating IWD

Today marks International Women’s Day, a global celebration of the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. Find out more about the campaign. At LoopMe, our workforce is 51% women. When we look to our senior management, the split is again 50 / 50. […]

AI innovation at MWC

While the revival of the Nokia 3310 caused a huge buzz at Mobile World Congress, many companies exhibiting used MWC as an opportunity to launch their latest ventures into artificial intelligence. We’ve rounded up the top developments so you can stay in the loop. Answering to Alexa Japan’s largest messaging platform, Line, have launched their AI platform. At […]

LoopMe’s Glowing Testimonials

LoopMe has received some glowing testimonials from publishing partners recently – read the highlights here: Polychroma: “LoopMe offers solid eCPM rates without sacrificing consistency through unique and engaging ad formats, not to mention the great support they have in store. By starting with just a straightforward, easy integration, you can expect an ad network that’ll […]

How to use location data in your mobile video marketing

We recently announced that LoopMe have integrated with adsquare, the world’s neutral data exchange. As part of this integration, brands can now complement their DOOH campaign with LoopMe’s AI powered mobile marketing. You can read more about that here and on Mobile Marketing Magazine. An MMA report released in November 2016 found that 46% of marketers and […]

3 things to look out for at MWC

MWC: The largest gathering for mobile specialists, this year being held from Feb 27th – 2nd March 2017. As you’re pacing the many stands across the eight halls, running from the conference to meetings, here’s three things to keep an eye out for. New releases -> Sources at PCMag say that Blackberry are coming back […]

P&G commit to TAG

In Marc Pritchard’s speech at the IAB’s Annual Leadership Meeting in January, he issued a clear call to the digital ad industry to clean up the supply chain. It was there he announced that P&G are putting fraud at the heart of their clean-up efforts, and from now on would require all digital partners to […]

5 steps to drive better AI results

At LoopMe, we are pioneers in AI driven mobile video marketing. Our proprietary DMP processes over 1 trillion data points every day and we recently hit a new milestone with over 2 billion unique devices reached on the platform. Some of our clients have asked what they can do to drive better results with AI. Here […]

Press: GrowthBusiness – The Future of LoopMe and AI

Written for GrowthBusiness – 17/1/17 With technology that can improve itself every 20 minutes, LoopMe works with eight of the top 10 global brands to use artificial intelligence and big data to improve brand advertising efforts. Stephen Upstone, chair of the UK Mobile Marketing Association’s Advisory Board and founder of LoopMe, talks about starting up, making it in the New York, and […]

Press: Campaign – What A Decade of iPhone Means For Brands

Published about the iPhone in Campaign Magazine, 17/1/17 The iPhone may have secured its place in popular culture; but for marketers a decade of iPhone has failed to deliver on the promise of mobile marketing. From interruptive ads to clumsy display ads the drive to simply squeeze traditional advertising formats into the confines of the […]

LoopMe unaffected by ‘methbots’

 An audit revealed that just 0.00064% of impressions were affected at LoopMe What happened? In late December 2016, a sophisticated Russian hacking operation dubbed ‘Methbot’ was detected by ad fraud detection company White Ops. Cofounder and CEO, Michael Tiffany commented that ‘we’ve never seen anything like this. Methbot elevates ad fraud to a whole new […]

‘Industry Predictions in 2017’ Series Unveiled by LoopMe

Featuring speakers from Mondelez, LinkedIn and the IAB UK, LoopMe’s Industry Predictions Series plans to highlight key trends, successes and issues in the mobile advertising industry. The last 12 months have seen variety, development and ingenious solutions to problems within the mobile space, and this forward thinking will hopefully continue to define mobile in 2017. […]

Case Study: How Samsung boosted their CTR by 20% using AI

LoopMe partnered with Starcom Mediavest Group to deliver Samsung’s Hero campaign, promoting their latest high end handset, the Samsung Galaxy S7 Edge. Goals: – To drive rational purchases of the Samsung Galaxy S7 Edge that were made due to the features of the phone rather than pre-existing brand loyalty or sentiment to Samsung – Educate […]

Press: AdExchanger – When Spending Digital Budgets, Brands Have a Battle

“On TV And Video” is a column exploring opportunities and challenges in spending on programmatic TV and video. Today’s column is written by Stephen Upstone, CEO and founder ofLoopMe. Brand marketers hire media agencies to streamline the advertising process, remove barriers and deliver clear and measurable ROI. The recent news that the MRC suspended two DoubleClick For Publishers […]

Mobile Sees Big Bucks On Black Friday Weekend

Black Friday is a notorious event for the retail industry – with big bucks and savings on offer. It’s hard to forget the videos of panic and overcrowding that are now so infamous that they’ve been parodied extensively on programmes like South Park. But for all the bustle and chaos, the biggest gains in Black […]

Press: AdExchanger – Moving Beyond Old Metrics

Printed in AdExchanger, December 2016 Traditional video metrics aren’t really cutting it for advertisers, especially on mobile.Moat is making the attempt with its Video Score metric released in late November. Predicated on the notion that not every viewable impression is created equal, the metric aims to help properly measure digital video exposures across platforms by looking […]

Video of the Week: Cartier’s Premium Festive Flare

The Cartier Premium Brand image shines every Christmas, and 2016 is no exception. After multiple appearances over the last few years, their iconic Snow Leopard returns once more for another bout of festive cheer. Creatively it’s a wonderful ad that relies almost exclusively on visual style – the colours exploding onto the screen and illuminating […]

Christmas Ads for 2016 – Who Shaped the Festive Season?

It doesn’t seem 12 months since we were first introduced to the old man on the moon, who won the hearts of millions in another ad coup from John Lewis. Once again, the winter season has dished out its annual dose of festive cheer, hoping to win audiences across platforms with recurring content and humorous, affectionate characters. We run […]

3 Things to Look Out for at IAB Video Conference

IAB Video Conference London is right around the corner, and we at LoopMe thought we’d pick out 3 things we’re especially excited to watch. Got your own favourites? Let us know and we can have a chat!  Turning journalism into VR  11:25 – 11:45: Francesca Panetta, Special Projects, The Guardian Video is not what it […]

Are You Attending LoopMe’s Supercharging Mobile Video Advertising NYC Event?

Video is the most impactful advertising format. Combined with the power of mobile it can be the most effective tool in a marketers arsenal. Yet 40% of US customers haven’t gone on to make a purchase following a mobile video ad. Join LoopMe & our expert speakers to discover how to enhance your mobile video campaigns, […]

Video of the Week: Macy’s Accomplished Some Fantastic Festive Storytelling

Retail has seen a huge shift over the last decade, with digital sales and sites now standing shoulder to shoulder with brick and mortar stores. Macy’s new Thanksgiving ad, ‘Old Friends’ is the perfect reflection of this trend – no matter if you’re in the center of New York or at home, you can always get some […]

Video of the Week: Cossette Provide Unmissable Opportunity for Shortform Content

Cossette’s newest video, Sick Kids, achieves what many video advertisers aim for – creating an engaging narrative in a matter of seconds. With the average user attention span now less than 8 seconds, hooking users as soon as the video begins will always be a smart move. This video was clearly built with a mobile audience […]

Press: CityAM – Keeping in the Loop With Stephen Upstone

Written and Printed in CityAM, October 31st. Stephen Upstone, chief executive and founder of LoopMe, is pondering his company’s reach. “I think that out of the top 10 global brands, as rated by Interbrand, we work with eight of them,” he says. His business has touched 1.5bn people, handles 500bn bits of data a day, […]

Press: VideoNet – The 360 Degree Revolution

Written in VideoNet & Digital Marketing Magazine, 28/10/16 Creating compelling advertising content which resonates with users and generates an impact has never been easy. Some brands like John Lewis, Evian and Coca Cola make it look effortless, with timeless advertising that appeals to a wide range of audiences. For others it hasn’t quite been so […]

Press: Chief Marketer – Why Data Is Key

Written in Chief Marketer, 30th September John Wanamaker once said ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half’. It’s a question which has troubled marketers since the 1800s, and even with the huge amounts of data available today, it can be difficult for brands to judge […]

Press: What’s the Real Value of your Advertising Campaign? – Exchange Wire

Imagine you are an account manager looking through an end-of-campaign report: 95% viewable, 70% completion rate, 60% audibility, 5% click-through rate, on target – it has all the hallmarks of a successful mobile video advertising campaign. But, did it have a genuine effect on marketing goals and move the consumer along the path to purchase? […]

Three Things to Look Out For at New Video Frontiers

New Video Frontiers UK kicks off this Wednesday at London’s King’s Place, packed with speakers tackling topics including programmatic, VR, global focuses and new steps in video distribution over the coming years. With such a packed two day agenda, we thought we’d give you a few pointers as to what we’re going to be looking […]

Video of the Week: WCFF have an important message

Using a Les Miserables song in an advert may seem like a cliche, but the WCFF is definitely one organisation that could get away with it. Here the tone of finality and melancholy is perfectly used to show the pertinence of the issues – never shying away from potentially graphic images to really make the […]

Video of the Week: A Heartwrenching Depiction of Digital Loneliness

Black Mirror is returning to screens across the globe next week on Netflix, and the healthy dosing of dystopia doesn’t stop there for the month in this heartwrenching ad. 8 million people in France are categorised as lonely – bereft of caregivers and close family to attend on them whenever necessary. This new ad campaign […]

5 Things to Look Out for at IAB Engage London

IAB Engage UK kicks off its two-day spell at the London Barbican on Wednesday, with an agenda full of relevant and innovative topics as well as high quality speakers. For those wanting to be on top of their game when the conference starts, we thought we’d run down 5 things to look out for over the […]

LoopMe Nominated for Five Awards at the EMMAs

LoopMe are very excited to announce we’ve been nominated five times at the Effective Mobile Marketing Awards! The EMMAs are an amazing night organised by Mobile Marketing Magazine, specially celebrating all the best in mobile practices and mobile advertising across the last year. The shortlist features over 100 entries from global brands and agencies across 29 […]

Video of the Week: Getting to the Hart of Beckham

One of the main criticisms of a large portion of new comedy films is how they rarely invest in impressive visuals, instead relying on improvised lines or comedic sequences to deliver their skits. As a result, it becomes vastly more exciting when ads start creating something more intriguing and visually stimulating – here coming as a […]

Video of the Week: How One Piece Of User Content Delivers 20,000,000 Hits

Sometimes, brands or agencies can spend millions of dollars on specialised, digital content – premium creatives or exciting, sponsored or celebrity endorsed content. These videos might go ‘viral’ – a couple of million hits, maybe a few news articles here and there. But then, by giving a YouTube star a free upgrade to a transatlantic […]

Native Advertising: The Easiest Way to Unlock Video Inventory

All publishers face the delicate balance of content and advertising, how to maintain a positive and engaging user experience while earning enough revenue to continue delivering the quality their audience demands. The move from offline to online led to many ad formats, leaderboards, headers etc, being replicated onto desktop sites, and while many of these […]

Press: PerformanceIn – Why Is So Much Geared Towards Desktop?

Without doubt we are living and working in a world which is mobile first. Our smartphones are our number one device and the advertising industry has attempted to follow consumers’ eyeballs to the mobile screen. A quick search for the term ‘mobile’ on this site throws up hundreds of results, but as an industry, are […]

Press: CMO – Ad Delivery Requires A (Non)-Human Touch

Knowledge is power and, as marketers, we are fortunate to work in a time where we have unparalleled insights into audience behaviour. The rise of smartphones and the digital era have resulted in trillions of data points being created every day, revealing everything from our location history to how much battery our smartphone has left. […]

Video of the Week: James Corden’s Advertising Appeal

James Corden is America’s new sweetheart, and Apple is keen to tap into this with their newest ad promoting Apple Music. Corden, as a recognisable, hoot-ish individual, seems like the perfect figure for Apple – slightly quirky, slightly creative, and often very silly. Clearly Apple want to tap into a lighter-spirited demographic – a world […]

Video of the Week: A Haunting Drive With A Powerful Message

There’s a form of haunting terror that drives through BBDO’s latest commercial alongside AT&T’s latest ad in the ‘It Can Wait’ series. This doesn’t just come through the fantastic score and tension-filled edit – interspersing long, melancholic shots with quick cuts and glimpses of possible tragedy. The later apparition of a ‘ghost’ figure is equally […]

Press: The Drum – Staying in the loop as AI becomes a reality

Artificial intelligence is staying relevant in large-scale marketing channels, but recently it has made headway in mobile video advertising. A recent survey of 1,000 mobile users asked if after watching a mobile video ad whether viewers were inclined to buy a product. Nearly half of those surveyed said they never bought a product after watching a commercial […]

Video of the Week: Spike Jonze Is Up To His Usual Tricks

Renowned filmmaker Spike Jonze had a lucrative start to his career – specialising in incredibly well executed pieces that made no attempt to conform to expectations – often undermining or subverting trends and leaving a lasting impression on consumers. If advertisers sometimes think outside the box, then Spike Jonze likes to think outside the idea […]

Research Shows 45% of Users don’t see Mobile Video at the right moment

 ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half’. John Wanamaker We are pleased to share the results of our latest piece of consumer research, examining users’ purchase behaviour after viewing mobile video ads, in order to determine if the advertising users see is truly delivering brands value. […]

Video of the Week: Volvo Yearns for the Open Road

Grey New York, who oversee the Volvo creative account, have been ambitious with their newest angle for the car manufacturer. Here the emphasis is not on the car’s qualities, but its significance – we are being sold the idea of travelling, rather than the car product itself. It’s an intriguing novel approach that taps into a Kerouac, […]

New AI Technology From LoopMe Optimizes Brand Uplift

New study shows nearly 50% of users have never bought a product after watching a mobile video ad, LoopMe solve problem with AI brand optimization technology. Mobile video platform LoopMe has announced new optimization and reporting technology,PurchaseLoop (patent pending), a global industry first which has the potential to revolutionize the way advertising is delivered to […]

Video of the Week: GAP Highlights Individuality with Brooklyn United

After the recent trend of a huge swathe of Olympic ads over the last couple of weeks, it’s exciting to see GAP turn their attentions back to issues closer to home. A vibrant, cultural community within New York is a interesting topic for an  ad/documentary, exposing ideas and individuals that are often left ostracised or […]

Press: MediaPost – The Mobile Video Viewability Challenge

After many months of deliberation, the Media Rating Council has finally delivered their ruling on what counts as a viewable video impression on mobile devices. The guidelines are fairly similar to those currently implemented on desktop: 50% of pixels in view for two consecutive seconds. The main changes are the need for the ad to […]

Video of the Week: Temptations Give a Healthy Dose of 80s Nostalgia

After a week off the video of the week we thought we’d give you a Temptations advert to make sure you’re feline fine – supplying you with a truly purrfect advert all about making sure your cats are given the care and attention they need. Part cringe inducing, part wonderfully apt callback to the best of […]

Press: The Drum – Disney Thinks VR Is Here To Stay

During the Star Wars celebration last month, Lucasfilm and Disney announced their latest project – a virtual reality film written by David Goyer, whose previous credits include The Dark Knight, Blade, and Batman v Superman: Dawn of Justice, alongside VR specialists ILMxLAB. This made headlines as the first film commissioned, produced and written with the […]

Video of the Week: Channel 4 Returns To The Paralympic Superhumans

One of the biggest successes of the 2012 Olympic and Paralympic Games was the promotion and championing of sports and activities amongst disabled communities, raising awareness for those often left underfunded and unappreciated. Channel 4, therefore, did a huge amount of good in promoting the Games, and Rio is another opportunity to provide a fantastically […]

Video of the Week: Samsung Streams Unity in the Run-up to Rio

Well folks, we have a tearjerker, and it comes from Samsung Galaxy Edge. A gloriously epic piece of advertising, retooling major national anthems from leading countries and having them sung by individuals in different parts of the world – creating, in effect, a global anthem for all nations to sing. Middle Eastern nations can chant […]

Press: MMA UK – Looking Back at Cannes 2016

Cannes Lions is unique in the advertising calendar. No other trade event comes close for the creativity, number or sheer quality of those in attendance. While the creativity and artistic merit of the advertising industry is acclaimed and discussed in the Palais, the outskirts of the festival are where it becomes interesting for the technology […]

Video of the Week: Cutting Edge Advertising with Gilette

When you ask people what they’d expect from an Olympics advert, they’d probably expect something rousing, physical, and a reflection of the solidarity of the Games. Gilette, it seems, has decided to go for something completely different – a gritty, realistic interpretation of the life of an athlete. Not everything is medals and cheering – […]

What Does Pokemon Go Mean for Mobile Marketers?

It’s fair to say that Pokemon Go has taken the world by storm – the media frenzy surrounding the new app is almost unprecedented. Already we have stories about sackings, hilarious cheats and even crime-fighting successes, and apparently this is only the tip of the iceberg for what Nintendo has in store. But beyond the […]

Video of the Week: Usain Bolt lives for his Seconds

Virgin Media have done a fair few features with Usain Bolt in tow, but this new ad omits the comedic element in favour of something far more intense and personal to the athlete – delving into the psyche of one of the most exceptional men on the planet. Given the run-up to Rio (pun intended?), […]

Press: Digital Marketing – Understanding AI Uplift

As parents everywhere will attest, the most frequent and difficult question to answer is without doubt ‘why?’. From an early age people want to know the cause or driving force of everything and it’s often the hardest question to answer. It’s certainly a challenge when trying to identify how artificial intelligence (AI) algorithms drive uplift. […]

Video of the Week: A Quick Firefly Skit to Brighten Up Your Day

Sometimes you have to look outside of the English speaking world to see fantastic creatives and funny adverts – wonderfully shot and entirely on message. Ocedel, the Japanese lighting company, has done exactly that with their ‘Firefly’ advert, a nice little ditty that combines beautifully gentle shots, earnest messaging and (if you’ll pardon the pun) […]

Press: Campaign – How AI Ready Are You

Published in Campaign, June 2016. “‘AI is the new mobile’ is a phrase we might as well start getting used to hearing,” says Mel Exon, outgoing managing director of Bartle Bogle Hegarty, in a column today for Campaign. Google chief executive Sundar Pichai recently spoke about moving from a mobile-first to an AI-first world. As a marketer, […]

Video of the Week: Making Art Through Stock

Stock images have a bad reputation these days – being seen largely as vacuous, cringeworthily set up photos reserved for corporate presentations and meme creation. Adobe Stock, it seems, is doing something to remedy this problem with the launch of the new service, essentially a comprehensive collection of images suitable for all kinds of graphic designers. […]

Who Was David Ogilvy, and Why Is He Being Interviewed at Cannes?

Advertising, particularly since the advent of digital, is a fast-paced industry, changing and adapting to new technologies, innovative brands and dramatically transformed consumer behavior. Last week The Drum turned to an industry great through the power of artificial intelligence.A man who passed away in 1999, and sought to bring back his wealth of insight into […]

LoopMe Launch 360° Video SDK for iOS & Android

LoopMe are pleased to announce that LoopMe’s SDK now supports 360o video advertising on android and iOS. Following the success of the 360o Robinson Crusoe campaign, run on mobile web, LoopMe have built the functionality into their SDK, ensuring brands can reach their consumers with engaging, immersive video experiences whether they are browsing in-app or […]

Video of the Week: The Euros Inspire Future Generations

The Euros are a ripe opportunity for brands to promote positive images alongside their latest products. Throw in a few of the greatest footballers of a generation and you’re onto a winner. Nike have had energetic and uplifting advertising for a number of years now, with creatives that have spoken to people across the globe, and undoubtedly […]

Press: Mobile Marketing – LoopMe Goes 360 for Robinson Crusoe

Mobile video platform LoopMe and ad agency Target Media have teamed up to create an immersive 360 degree mobile video experience to promote the launch of Robinson Crusoe, the new animated film from StudioCanal. The campaign makes full use of the mobile device’s gyroscope functionality to create a 360 degree video environment that users can explore, turning their screens to intuitively […]

Video of the Week: Johnsonville Decides to Make Meta-Adverts (Metadverts?)

Here at LoopMe we love a good bit of meta in our advertising. Inventive, original and fun, Johnsonville have really brought home the bacon with this one – after all, meta is an anagram of meat. We’ll stop with the word play before you get frustrated with us – check out the fantastic series of […]

LoopMe Driving Advertising Forward with Mobile in Motion

On Wednesday 25th May, LoopMe held their latest educational breakfast, ‘Mobile in Motion’. Focusing exclusively on the automotive industry, the event was a fantastic opportunity to discuss all things mobile and automotive, with talks from a variety of speakers. With the automotive industry being such a large advertising sector, it was exciting to see a number […]

Press: CMO – Supercharging with AI

Stephen Upstone writes in CMO Digital marketers still struggle to ensure the entirety of their campaigns deliver ROI and that impressions aren’t wasted. How can artificial intelligence change that for mobile video ads? Digital advertising has a great advantage over offline media such as TV, in that campaign results and tracking can be implemented on […]

Video of the Week: Let’s Be Clear with Clearasil

Why target millennials when you can target the idea of targeting millennials? Clearasil really hits the nail on the head with their latest ad – confessing: ‘we know acne, we just don’t know you’. This is a problem facing marketers all over the country – how to talk to a generation that has cultivated its […]

LoopMe Gears Up for the MMA Forum London

The MMA Forum is a highlight of the ad tech year – especially in a world where mobile advertising is becoming more and more prominent. As a meeting of some of the greatest marketing minds in the area, the day will feature a series of presentations and panels from thought leaders from both brand and agency […]

Press: Adweek – Weighing up Skip and NonSkip

Written for AdWeek, Thursday 12th May.  A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye. It claimed that, on average, completion rates for pre-roll ads on smartphones was 77 percent, rising slightly to 79 percent on tablet. […]

Video of the Week: You Can’t Out-Smart a Lie Detector

Trust Smart Car to make something actually watchable as well as making products that are remarkably easy to park and drive. In terms of high quality, natural comedy, this ad takes the biscuit – telling its users to undergo a lie detector test whilst driving the new smart fortwo car across a town square. It’s […]

Video of the Week: Harvey Nichols Wants To Dress Famous Men

The concept is startlingly good – the sort of tongue-in-cheek video campaign completed by short snappy footage – and means that Harvey Nichols should hypothetically be onto a winner. Pick famous people through history, make a joke about their fashion sense; the whole series makes some great comments about the looks of eminent individuals – […]

Video of the Week: Onions Have Many Layers

This week was a hot one for LoopMe’s video of the week. Our first choice was Reebok’s timely video for mother’s day, showing a woman slowly de-aging whilst doing fantastic feats with fantastic feet. You can watch that one here. But, since we work in mobile video and advertising, the top spot has to go […]

Video of the Week: Evian is an anagram of naive

The babies are back. Evian rocked the world last time they brought forth the CGI concoctions last time, so now they’ve returned, and in greater numbers. Accompanied by a rather fantastic cover of the Beach Boys’ Kokomo (you can listen to that here), this high budget epic is the perfect back for kicking back, taking […]

Press: MediaPost – Winning over the Adblockers

Published in MediaPost on 4/25/16 A quick search of Google Trends, and it’s clear interest in ad blocking has reached an all-time high. According to a study by Retale, 20% of adults are now using an ad blocker on their mobile device. The industry is facing a challenge when it comes to convincing the blockers to […]

Video of the Week: Waitrose wants you to watch a field

Just hear us out on this one. What might seem at first to be a random reason for a live streaming event (starting today, lasting the full week), has actually been turned into a rather fantastic marketing niche. Waitrose, with their brand of earnest simplicity and premium rural luxury, are proving how all their cows […]

Mobile Soars – IAB 2015 Adspend Report Released

On Thursday 14th April the IAB released their biannual UK Ad Spend study revealing spend figures for 2015. Last year was an exciting year for digital, seeing a 16.4% increase in overall spend, notably also the highest growth rate since 2008. Overall digital adspend now totals £8.6bn – a consistently growing figure. This growth has […]

LoopMe Earns Five Nominations at the MoMAs

LoopMe are happy to announce we’ve been nominated 5 times at The Drum’s MoMAs (Marketing on Mobile Awards) – a celebratin of campaigns, brands and agencies at the forefront of the mobile industry. The award nominations were: Interactive Entertainment, Mobile Strategy / Campaign – Paddington with Target Media Travel/Leisure/Sports Mobile Strategy / Campaign – Celebrity […]

Press: Wall Blog – Five Reasons to Use AI

Published for the Wall Blog on the 13th April.  Driverless cars, personal assistants and a robot Scarlett Johansson have all made headlines in the past three months. Artificial intelligence is taking the world by storm. But how can AI have an impact on your advertising? Here are five reasons it should be overlaid onto every single campaign. […]

Video of the Week: Steve McQueen Gives Burberry His Attention

Steve McQueen is perhaps one of the most vital directors of the last decade – his three greatest successes coming in the form of Hunger, Shame, and, most recently, 12 Years a Slave. His films are melancholic, beautifully crafted pieces of art, laced with pathos and urgent political implication – mostly in Hunger (with its examination of the Irish […]

The Holy Trinity of Mobile – A LoopMe Educational Breakfast

LoopMe held their first Publisher event on Tuesday morning, focusing on the Holy Trinity of Mobile – Video, Data and AI. The event saw a fantastic range of speakers from a range of backgrounds giving their expert opinions on the best practices for mobile advertising, focusing on video and data. Topics touched upon included 360 video, vertical video […]

Video of the Week: #HeavyBubbles

As everyone eagerly awaits the arrival of Game of Thrones Season 6 in a few weeks, the biggest question on everyone’s lips is whether or not Jon Snow has popped his clogs or if he will nobly return from the dead. One actor who has mastered the art of returning for more is Thór Björnsson or […]

LoopMe Introduces Full Screen 360 Video Experiences

LoopMe is happy to announce a new 360 Video product, the only full-screen 360 solution delivering global scale.  Reaching 1.5 billion users worldwide, LoopMe has means of finding audiences wherever you want them to be found. With new 360 video experience ready for use, advertisers can create immersive and interactive content to enhance brand experiences […]

Press: DazeInfo – Shocking Truth to Adblocking

Published by DazeInfo on March 30th 2016.  “Some consumers will pay or find other ways to opt out of advertising, but this will not impact this growth of mobile advertising which is set to become the majority of global digital advertising spend and to transform and enhance other global ad markets such as TV brand advertising.” said Stephen […]

Video of the Week: The NeverEnding Story Is Still Going, says Spotify

I suppose we do have to check in with the NeverEnding Story every once in a while. It may have become something of a cult classic in a select few circles, but Spotify saw a chance to cash in on the 1984 film’s timeless message with their latest message. The best part is, none of […]

LoopMe Hire Scott Shulman to Drive Growth in US

LoopMe appoint Scott Shulman as Vice President Sales North America Sales to lead the company’s growth in the market. LoopMe, the world’s largest mobile video advertising platform, announced today that it has hired Scott Shulman as Vice President Sales North America as part of its ambitious expansion plan in the US. Shulman joins LoopMe from […]

LoopMe’s Mobile Video Will Eat the World Event Leaves Lots to Chew On

On Tuesday, March 8th, LoopMe held its first event in NYC to a packed room of over 50 industry professionals. Boldly titled ‘Mobile Video Will Eat the World’, the event featured speakers from LoopMe, Integral Ad Science and Innovid explore the newest developments in the mobile video space and offer an insight into what the […]

Video of the Week: Spike Lee, Sam L and Charles B Hitch a Ride

Again, a busy week for ads this one! We could have gone with a Cookie-fueled waiting game from everyone’s favorite Sesame Street Character , or a  cringe-inducing dry skin advert from Dollar Shave Club (featuring everyone’s favourite’s news reporter from Parks and Rec). But tongue-in-cheek and slightly left-field comedy doesn’t go any further than the newest set of […]

Video of the Week: Heineken Shows the Value of Friendship

Unfortunately for Heineken, it only extends as far as a VIP ticket. A nice video from the beer making firm – showing how important it is to share all those masculine-dominated sports moments with your male football friends. Not the most imaginative of practical jokes but there’s certainly a latent feel-good-factor going on. There’s also a […]

Press: ExchangeWire – Ditch the Stereotypes

Published in ExchangeWire, 17th March 2016.  The way in which audiences are profiled and defined across advertising channels stems back from a legacy of stereotypes within traditional media; which allowed advertisers to easily translate their marketing objectives to relevant ad delivery. Stephen Upstone (pictured below), CEO and founder, LoopMe, speaks to ExchangeWire about how these audience […]

LoopMe Celebrates International Women’s Day

Today marks International Women’s Day across the world, and as such we wanted to celebrate the gender diversity at LoopMe. In a mobile industry dominated by men, it is more important than ever to make sure that equality is represented in all areas. LoopMe is proud to have an incredibly balanced and representative community, and […]

LoopMe Gears Up for Its New York Event

MOBILE VIDEO WILL EAT THE WORLD We’re excited to be hosting our first educational event in New York, Mobile Video Will Eat The World. Following the success of TV & Mobile: It’s All About Video and Mobile & The Movies we’re taking our popular educational breakfasts stateside, ready to delve into the realm of mobile […]

Video of the Week: Go Figaro with Bret Easton Ellis

There seemed to be a creative flourish in the last seven days, as a spree of fantastically innovative and original ads hit the net. The first comes from e-commerce brand Klarna is as surreal as it sounds – a fish slides down a slide and smoothly glides across a polished floor. It has to be […]

Press: MMA – The Year of Virtual Reality and Data

Published on the MMA UK Blog, March 2 2016 Mobile World Congress is a difficult show to beat, with over 90,000 industry professionals descending on Barcelona to learn about, experience and embrace all things mobile. This year my attention was drawn away from the handset launches that have dominated in previous years by two main […]

Shine Casts a Shadow at MWC

It’s difficult to work out when exactly adblocking started being described as a full blown conflict, but it was probably before the MWC. By the time the event started in Barcelona,  The Telegraph were eager to open with the provocative title ‘The War over Mobile Ad Blocking Has Only Just Begun’ – a description that […]

Loopme x Dresshead Pants Suit White Jumpsuit with Belt – Sleeveless

When you want to look your best, you can enjoy wearing this loopme x dresshead pants suit white jumpsuit with belt – sleeveless. One sleeve is long sleeve, while the other features successive loops to create a fashionable accessory built into your outfit. The zippered back keeps the outfit in place and makes sure you […]

Video of the Week: Reach Across The Aisle

JetBlue claims they’ve got something ‘historic’ going on down the aisle of one of their planes. In a microcosmic reflection of a voting system, 150 passengers were given the chance to decide upon their ideal holiday destination and, if a mutual decision was made unanimously, then all would win tickets to the agreed-upon location on a JetBlue flight. […]

Press: The Drum – Entertainment and AI

Published on The Drum on 26th February 2016. We’re in the thick of awards season, the BAFTAs just behind us and the Oscars looming. While nominated films always receive plenty of attention, the hundreds of films released each year need to find equally powerful ways to generate interest and engagement from their audiences. From Hal […]

Press: IAB UK – The Importance of Real Time

Published on the IAB UK Blog on the 25th February.  Stephen Upstone, CEO & Founder of LoopMe, comments that instant feedback is one of the advantages of digital advertising & that artificial intelligence can help advertisers take insights to the next level with real time optimisation. Digital advertising has many strengths, its ability to target […]

Video of the Week: Making Love Letters With Scrabble

A,B,C baby, that’s how easy  love can be. Or so Scrabble want you to think with their 2015 advert celebrating all the best in random coincidence and wordplay. Though it’s hard to tell just how romantic a game of Scrabble can be, Mattel have found a nice little novelty that makes the ad consistently watchable with […]

Video of the Week: General Electric Feels the Heat

Be it the swooping score, the near-cinematic cinematography, or the earthy voiceover, there’s something profoundly epic about General Electric’s new series of ads titled ‘Unimpossible Missions’. The concept is easy enough – GE use their cutting edge and highly durable technology to subvert our expectations of impossibility. Considering the climax of the two minute advert […]

Mobile at the Movies – A LoopMe Educational Breakfast

LoopMe had a fantastic time at their Mobile at the Movies event last week at the Ham Yard Hotel. With an emphasis on the entertainment industry, our panel of expert speakers were able to deliver important and insightful comments on current issues and opportunities facing mobile video consumption. Topics such as data application, ad blocking, […]

Press: DMM – AI and the Future of Digital

Published on 15th February 2016 in the Digital Marketing Magazine. As we press ahead into 2016 it strikes me that we are moving into an exciting new phase of digital advertising. Today the industry embraces mobile as an integral part of the marketing mix. There is no doubting the medium’s importance and it’s set to surpass […]

When Sparks Fly: Artificial Intelligence and Valentine’s Day

With the success of recent films like Her, Ex Machina or Chappie, Artificial Intelligence has grabbed cultural attention not simply because it is a science fiction phenomenon, but also because filmmakers and theorists have started analysing the social impacts of artificial intelligence in everyday life. But, as we approach Valentine’s Day, headlines have started asking, can you fall in […]

LoopMe Gears up for Mobile World Congress!

With only twelve days to go, the LoopMe team are getting ready for a fantastic time at Mobile World Congress in Barcelona. We’ll be there throughout the event  to entertain, inform and revel in the Spanish sun, while offering deeper insight into LoopMe’s latest developments and services. If you are around the city, why not […]

The Future in the Palm of Your Hand – Mobile and the 2016 Election

Every day brings new analysis, new interpretations and fresh perspectives on what is sure to be a titanic and exciting battle between Republican and Democrat candidates. But what does this have to do with mobile? In terms of social media, Barack Obama’s masterful online campaigns in both 2008 and 2012 are certainly a model that […]

Ad of the Week: Superbowl Special

Superbowl is like Christmas – giving the greatest sporting gift not simply to NFL fans, but also (and more importantly for us!) to advertisers. After dozens of teasers and tasters over the last few weeks, Superbowl night came and went and did not disappoint (at least not for the ads, though more of a disappointment […]

Mobile and the Movies: Getting Reel With Video

The use of mobile in the movies was never going to be limited to Liam Neeson’s  unforgettable scene from Taken. Advertisers in the entertainment sector have been waking up to the opportunity that mobile provides – not just as a second screen, but also as a flexible and exciting medium that can engage users in […]

Video of the Week: The Unbreakable Ellie Kemper Sells Cars

We had a few contenders for best video this week – Gerard Depardieu, for instance, had a very morbid time selling watches, while Subaru decided to hand over its car testing to man’s best friend. But one advert stood above all others this week, and it comes from Ellie Kemper, star of The Guardian’s TV […]

From Square Eyes to iPads – Kids are spending more time online than ever

New research from Childwise, as part of their Monitor Report into media use and purchasing amongst children, has shown that children between the ages of 7 and 16 years are now spending 3 hours online each day, with time for 15 and 16 year olds rising to 4.8 hours. In contrast, young people are now […]

Hack to the Future: LoopMe Holds Its First Hackathon

LoopMe’s very first Hackathon, The Data Science Challenge, took place last week and we’ve certainly raised the bar high. We invited top Data Science talent from across Dnepropetrovsk and Kiev, and they came out in force to LoopMe’s Ukraine office. The 14 data scientists spent five hours hacking, attempting to outperform the others and be […]

Video of the Week: Cementing a Place in Marketing History

In terms of amusing, engaging, or fun advertising opportunities, you wouldn’t expect concrete to be top of the list. But, as it turns out, nothing is set in stone in this industry, and this fantastic Indian advert featuring the Great Khali really nails the understated comedy that comes with such a product. No doubt it […]

Superbowl Adverts: A Touchdown for Mobile?

Looking through some of the 2015 Superbowl adverts, a clear pattern emerges – mobile is a hot topic. From Kim Kardashian appealing for us not to waste our data right through to God running out of battery, creative agencies are finding ways to integrate mobiles into adverts in new and often hilarious ways. Remember Liam […]

Video of the Week: Axe Does A U-Turn

https://www.youtube.com/watch?v=WzTSE6kcLwY In terms of rebrands, Axe has done quite a spectacular one – turning from their testosterone-fueled, sexually-charged, stereotypically-masculine campaigns to something a lot more versatile, flexible, and fundamentally, relevant. It’s a bold move for the group, but certainly an important one. ‘Find Your Magic’ is all-encompassing, embracing men regardless of interest, image, or identity. […]

‘Mobile Video (Advertising) Will Eat the World) – A Response

‘Mobile Video (Advertising) Will Eat the World’ The lastest article in Forbes to examine the mobile video advertising space outlines an appealing prospect for the industry. Video formats are providing exciting and flexible opportunities for brandswhich go above and beyond the capabilities of standard display ads. Research released this week has shown that the standard […]

LoopMe has a global reunion!

This week, LoopMe London has got the teams from abroad to pop over for some training and general hobnobbing! Check out our gallery below to see what’s going on.

What will be the big hits for mobile in 2016?

As we move into 2016, a range of both problems and opportunities face the mobile advertising industry. CEO Stephen Upstone looks into some of the key themes from last year and reflects on what is to come over the next 12 months. 2015 saw an unprecedented rise in ad-blocking, with around a third of users […]

Happy New Year from everyone at LoopMe!

Welcome to 2016 everyone! We had a fantastic year in 2015 after wrapping up a fantastic round of Series A funding, giving us a sure start to the new year. Now with new offices in the US, Germany and Paris opening recently, 2016 is sure to be another big year for LoopMe! In 2015 we […]

Merry Christmas from everyone here at LoopMe!

From everyone here at LoopMe we just wanted to wish you all a very merry Christmas! We’ve had a fantastic year after wrapping up a fantastic round of Series A funding, with the company once more reaching profitability. Now with new offices in the US, Germany and Paris opening recently, LoopMe looks set to start […]

5 of the more ‘out-there’ Christmas Adverts this year

After the mildly perplexing emergence of the Robert Dyas advert this week (hey, we’re talking about it, so I guess it works?) LoopMe looks back on some of the less conventional Christmas adverts over the years. From the slightly quirky to the downright terrifying, we’re looking forward to see what festive offerings emerge in years to come. […]

LoopMe completes $7 million Series A funding and hits profitability

Press Release 16/12/15 Artificial intelligence start-up LoopMe, the leading mobile video platform, announced today that it has hit profitability amid a wave of global expansion which has seen it conclude Series A funding, launch operations in Paris and Berlin, and announce a host of new senior hires globally. Founded in 2012 by Stephen Upstone (CEO) […]

LoopMe has a blast at OmniCom Pelicans

LoopMe had a fantastic time over in Berlin last week with Omnicom’s annual Pelicans event! With our goody bags filled with cookies, Jägermeister and branded shot glasses, we guaranteed that all the attendees had a rollicking time getting a *little* bit merry, before posing in front of our fantastic photobooth featuring a range of different props! […]

TV & Mobile: It’s All About Video

On Wednesday 2nd December, LoopMe hosted an educational breakfast at the Century Club in London. With a chunky audience assembled on a December morning, our range of fantastic speakers ran through the ins and outs of video advertising, and how this can work online, on TV and on mobile. Most importantly, there was also a […]

Mobile and Branding: LoopMe’s seminar experience

Last week, LoopMe hosted a fantastic breakfast seminar at the Skygarden in central London. With some amazing speakers and staggering views out across central London, Skygarden provided the perfect venue for discussions on how to match a brand awareness campaign with a mobile platform. A range of topics were discussed, including the demographic challenges faced […]

LoopMe winners at the Effective Mobile Marketing Awards

We are very excited to announce that last week it was announced that LoopMe has won the award for ‘Most Effective Rich Media Campaign’, alongside Unilever and Mindshare. Stephen Upstone, CEO of LoopMe, was delighted with the award, praising the ‘amazing work done between LoopMe, Unilever and Mindshare’, particularly for the creative innovation that the […]

Bolstering the Brand through Mobile Advertising

Mobile advertising is an incredibly important opportunity for brands. Mobile doesn’t exist exclusively as an advertising platform, but acts as a direct way of talking to consumers. Through high quality adverts on mobile, brands have the means of creating a real dialogue and rapport with their target market. Recent research conducted by Byyd has proven […]

LoopMe hires Paul Gibbins as Director of Programmatic

LoopMe, the world’s largest mobile video advertising platform, announced today that it has hired Paul Gibbins as Director of Programmatic as it looks to strengthen its programmatic operations worldwide. A well-established media professional with experience in the UK, Europe and APAC, Paul joins LoopMe from Teads where he was Head of UK Programmatic Sales. Previously […]

LoopMe leads the mobile advertising debate

Only in the last couple of weeks Stephen has been responsible for a number of articles across a variety of sites, all exploring different ideas and issues inside the mobile marketing world. One of these issues (which has gripped headlines in the past few weeks) is the controversy surrounding adblocking. While there seems to have […]

Taking on Titans: Mobile Advertising to overtake TV by 2016

Stephen Upstone, CEO & Co Founder LoopMe Recent eMarketer research announced that mobile advertising will account for 20% of total UK ad spend this year, overtaking print for the first time. But print isn’t the only medium to topple.  The goliath of media, television, will be supplanted by mobile advertising as early as next year. […]

IAB H1 Adspend Report reveals mobile video making big gains

Year on year mobile video spend has soared by 107% according to the IAB’s latest Digital Adspend report, conducted by PwC. The report, which showed there had been significant growth in digital display advertising revenues, emphasised the strong growth of mobile video– up from £61.0m in H1 2014 to £126.1m in H1 of this year. […]

Why Ad-blocking is good for the advertising industry

Stephen Upstone, CEO & Co-Founder LoopMe Over the last few weeks it has been impossible to read any trade publications without encountering an article on ad-blockers. With the introduction of iOS 9 last month mobile ad-blocking faces the risk of a rise, as users receive the opportunity to opt out of advertising. Rather than descend […]

Digital Advertising Is Way Beyond the Banner

Digital advertising has entered a new boom phase because there are more formats, mediums and channels through which companies can successfully reach out to their audiences than ever before. However, amongst this new proliferation of advertising opportunities, many brands are struggling to answer a few key questions. How can they reach the correct audiences? How […]

LoopMe’s Stephen Upstone features on The Drum’s Mobile Top 50

It was announced today that LoopMe’s own CEO and co-founder, Stephen Upstone, has debuted at number 30 on the The Drum’s Mobile Top 50. The Annual Top 50 list is a celebration of the most influential members of the mobile marketing world, highlighting those championing mobile as a channel in the modern advertising world. Stephen’s […]

Mobile set to overtake TV advertising as the UK’s dominant ad medium

A new report by eMarketer looking at UK ad spend has confirmed our belief that mobile will become the dominant advertising format – and it’s going to happen soon. The study which looked at UK ad spend, predicts mobile ad spend will rise to £4.4 billion in 2016, accounting for 25.5% of total media spend. […]

LoopMe continues growth with new senior hires

LoopMe, the leading global mobile video advertising platform, announced today that it has hired three senior staff to help drive forward the company’s rapid international growth. Soufiane Abdallou joins as Commercial Director and opens LoopMe’s French Office, Rhys Denny joins as Senior Director Business Development, Nikoletta Piatokoska as Director of Performance Marketing and Lauren Bigland […]

Mobile Advertising looks bright: MMA Seminar Roundup

With an estimated $64.25 billion spent worldwide on mobile advertising in 2014, it’s clear ‘Mobile Works’. At the MMA’s most recent seminar the industry body proved that mobile was not only working, but was also constantly evolving and adapting to new developments in technology and consumer preference. The average person checks their phone over 150 […]

LoopMe bolsters US operations with key new hires

International mobile video DSP expands New York office to meet growing demand in the US LoopMe, the leading global mobile video Demand-Side Platform, announced today that it has expanded its New York based sales team with four new senior hires to meet growing demand for its services in the US. Joining the LoopMe US team […]

LoopMe Announces Three New Senior Sales Hires

Sales Team Expanded to Support Rapid Continued International Growth   17th August 2015, London: LoopMe, the leading global mobile video Demand-Side Platform, announced today that it has expanded it’s London based sales team with three new senior hires to support the company’s continued rapid international expansion and demand for its platform. Annie McNamara joins as Director […]

Brands are using mobile native video to access elusive Millennials

Mobile native video ads are establishing themselves as the new TV commercials for the Millennial generation – the hard to reach segment that’s switched off from watching television. It’s no surprise then, that the big global social apps like Facebook, Snapchat, Instagram, Pinterest and others, have developed strong engaging native video ad formats, giving advertisers […]

Announcing autoplay video advertising solutions for mobile web

Mobile device usage is booming and as consumers, we are now spending as much time, if not more, looking at mobile screens as TVs. Mobile video advertising on apps has exploded via SDK integrations but mobile web has been somewhat left on the side. That said, mobile web presents a massive opportunity for incremental advertising […]

New mobile video ad features released

We’re always busy working on improvements to our mobile video ad solution. That’s why we’re very excited to announce that we’ve just launched new video ad features, including a new video interface design and ad metrics. First of all, we’ve refreshed the colour palette, giving the video player a fresh and sleek looking interface. That […]

Full-screen mobile video is viewability by design

Adopting a full-screen approach to mobile advertising addresses many (but not all) of the viewability issues facing the mobile advertising ecosystem. For starters, full-screen ad placements take up the entire screen of a mobile device, so that removes the challenges around placement and scrolling – the ad will always be visible to consumers. Next, the […]

LoopMe launches Exchange for all mobile video ad formats

As part of our continued growth with mobile video advertising, we are excited to announce the launch of the first global mobile video Exchange for all video ad formats. This expands on our existing publisher SDK solution by giving publishers more mobile video demand from top ad networks and DSPs. Our mobile video Demand-Side Platform was […]

Ad blockers: strong arguments against

Every week, ad blockers are generating  ripple across the mobile advertising ecosystem. Against a backdrop of a series of court cases in which publishers have lost their actions against ad blockers, even Apple has now waded in recently with news that iOS9 will enable consumers to block ads in its Safari browser by downloading a […]

Mobile video advertising is booming; here’s why

There’s a consistent message from recent reports on mobile video advertising: it’s in hyper-growth. Ooyala’s latest report shows 100% growth in mobile video advertising views year-on-year and eMarketer shows strong mobile video ad growth. The mobile video advertising boom is being driven by a number of factors: Big global apps enabling video advertising: Facebook, Pinterest, […]

After ten years of YouTube, what does the next ten years look like?

If you’ve been following our blog recently you’ll notice we’re excited about all things native, especially off the back of our recent publisher partnership agreements. In fact, we think it’s the future of mobile video advertising. This is particularly appropriate given that this year is the tenth anniversary of YouTube. Yes, via mutant giant spider […]

Mary Meeker Internet Trends 2015 – Key Takeaways

The overwhelming takeaway from the annual Mary Meeker Internet Trends 2015 report, that now spans almost two hundred slides, is that mobile now dominates and all analysis points to continued growth overall. Another interesting takeaway is that the top ranked companies in the world (Apple, Facebook, Google etc.) are platforms that leverage network effects from […]

Viewability is like Above-the-fold

The next time you walk past a news stand, take a quick look at the front covers of the newspapers. Chances are, you’ll see at least one ad, alongside the masthead and headline. This is because the publication really wants you to see the ad, probably because the advertiser paid the most to be seen. […]

The challenges of native mobile video advertising

We’re getting excited about native mobile video advertising. As well as recently signing native mobile video advertising deals with major publishers, we’re seeing huge momentum behind the format. Facebook is ploughing money into it, and some forecasts estimate that Facebook could sell $700 million worth of autoplay native video ads in 2015. Meanwhile Twitter is testing its own […]

Viewability: the mobile video advertising advantage

As advertisers and agencies start to understand the value of mobile advertising, they’re asking much more subtle, probing questions. They’re no longer concerned with how to port banner ads across to mobile (and the industry as a whole has moved way, way beyond that). They are, quite rightly, asking about whether their ads are actually being displayed – […]

Native video: China deals are just the start of $100 million potential

Today we are extremely proud to announce that we have secured deals with top app developers from China, including Cheetah Mobile, Sungy Mobile and Baidu. This is a major milestone, not just for LoopMe but for the mobile ad industry at large, and deals like this are just the start. We believe that native video […]

LoopMe launches native mobile video

In a first for the industry, LoopMe has launched its native mobile video service. This gives publishers access to LoopMe’s sophisticated mobile video advertising and targeting infrastructure, which already reaches one billion consumers worldwide, and more effectively monetizes their installed app base. Meanwhile advertisers can present their ads in a highly effective format that is […]

Artificial Intelligence Case Study: Call of Duty – Advanced Warfare Havoc

LoopMe achieves 85% CTR uplift for mobile video with its Artificial Intelligence solution How do you match the right ads to the right audiences, in a global market that is increasing exponentially and comprises millions of publishers and advertisers? The answer is: automation. Take programmatic trading for example. It is now maturing into a technology […]

Eight good reasons to invest in a DMP

Let’s be clear: data has value because data yields value. Only five years ago, advertisers were happy to pay $3-$5 to show an ad to a random person in the hope that they would click a banner and download an app from an app store. Today, that model has changed. Advertisers absolutely must access audience […]

LoopMe releases new video & Windows phone SDKs

Google it: the mobile advertising industry is booming. Mobile video especially is showing explosive growth potential, which is why the LoopMe Team has been focusing intensely in the past few months to bring new product releases to market. This hard work has resulted in our two latest SDK updates: our first Windows phone SDK and […]

Selfridges Story

Selfridges’ ‘The Beauty Project’ was an integrated campaign in London and other major cities with Out-of-Home (OOH) advertising and in-store promotions, supported by high-impact interactive digital formats. We worked with Selfridges’ digital agency, MediaCom, to deliver the mobile piece to this integrated campaign and help drive brand awareness and footfall. We created innovative full-screen ad […]

LoopMe releases new video SDKs 4.0

The mobile advertising landscape is in flux and going through rapid change; one area that’s changing is a shift away from standard size banners to full-screen ad formats including video. As consumers, we are spending increasingly more time on mobile devices and less time on traditional media channels. As a consequence, brands and agencies will […]

LoopMe wins Mobile Industry Awards

What an amazing award season this is turning out to be! We are extremely proud of how well the LoopMe team has done at all of this year’s prestigious mobile industry awards. One of our big wins was the MMA Smarties Award in the Brand Awareness category for our outstanding work with Selfridges and Mediacom […]

LoopMe going strong

2014 was an intense and busy year for LoopMe. We expanded globally, continued our strong revenue growth, established ourselves with agencies and brands and we now have a global lead in video and rich media, supported by world-class machine-learning. “Many of LoopMe’s clients and partners have grown internationally and it is important for LoopMe to have […]

Announcing LoopMe TV – the latest news in mobile advertising

At LoopMe, we’re convinced that video is absolutely the best format for grabbing attention, keeping it, and making a message work.   This is why we’ve launched LoopMe TV, covering the latest news and hot topics in the mobile advertising industry with insights from leading industry experts.   And by leading experts, from across all […]

Unique creative flexibility in mobile video from LoopMe

Mobile first. That’s the new mediaspeak. We’ve reached a tipping point in advertising. According to figures released by Flurry, time spent on mobile devices has now overtaken TV for the first time ever, which confirms forecasts published by eMarketer. Mobile is therefore more than just a first screen, it’s slowly shifting into our main screen […]

LoopMe now available on MoPub Ad Network Mediation

As a publisher, how do you make sure you can reach as many networks as possible? How do you optimise so that you can boost your fill rates and eCPMs?   One good answer: mediate.   This is why you can now access LoopMe’s full-screen video and rich media ad formats directly from your MoPub […]

LoopMe wins MMA Smarties Award for Brand Awareness

It’s the season for awards and on 10th November, at the  Mobile Marketing Association Smarties Awards at the etc. venues in Bishopsgate, we won the award for Brand Awareness. Cue lots of happy faces (above). We were also shortlisted for the Innovation and Video/Rich Media categories so it was a great night for us. The case […]

LoopMe shortlisted for this year’s Effective Mobile Marketing Awards

The team at Mobile Marketing are certainly thorough. Their Effective Mobile Marketing Awards cover over 25 categories, and judging by the size of the shortlist, the longlist must have been immense. Therefore we’re really pleased to be in the Effective Mobile Marketing Awards shortlist this year. We submitted three entries, and they all made it. This […]

Global first: mobile video to 1 billion consumers

Back in 1998 the Sega Dreamcast launched with the line of ‘up to six billion players‘ – meaning, access to the world’s population at the time. By 2011, this had hit seven billion. According to Wikipedia, we’re going to hit eight billion in 2026.  But right now, at the tail end of 2014 however, LoopMe can […]

Mobile video and programmatic

How big is the video programmatic opportunity If numbers are anything to go by, the eMarketer figures showing time spent by media by US adults, forecasts mobile to overtake online this year and contribute 50% to the overall digital media consumption number. At an overarching level, digital media consumption has been steadily growing year-on-year over […]

LoopMe & Celtra Breakfast Briefing

Registration for the Celtra & LoopMe full-screen mobile advertising breakfast briefing is now open! The event will take place next Wednesday, 8th October 2014 at the Century Club and is registration only. Book your place fast, because tickets are limited! There will be a stellar lineup of speakers from the across the industry, sharing their […]

New SDK supporting Adobe Air Extensions and Unity3D plugins

Announcing the release of the updated LoopMe SDK version 3.0.1 for both Android and iOS that supports the Adobe Air Extensions and Unity3D plugins. Both SDKs are available for download from the 13th of August. Key features include: Multi-format support, video, interstitials, leaderboard and banners Console log output for easy debugging New developer notifications events […]

LoopMe RTB video and rich media growing fast

We are now live with MoPub and Smaato and planning to go live with DoubleClick Ad Exchange shortly. If this sounds exciting, that’s because it is. It means that LoopMe clients will have the most effective means of reaching huge, targeted audiences, to deliver the most effective full-screen video and rich media ad formats. Each […]

An Analytical Framework for App Brand Marketing

Kristian Segerstrale, board advisor at LoopMe, co-founder of Intial Capital, board member at Supercell, co-founder and CEO at Playfish and co-founder at Glu, describes how gaming companies need to adapt and think beyond pure user acquisition techniques and incorporate brand marketing into the mix to drive incremental value from marketing efforts. Just because “brand” is […]

LoopMe shortlisted for mobile advertising industry awards

Awards are strange things. Some people like them. Some people hate them. At LoopMe, we love them, and this is why we’re proud to have been shortlisted for two coveted mobile advertising industry awards, both for the delivery of LoopMe’s innovative campaign for Selfridges. The categories entered for these awards included Brand Awareness, Rich Media […]

LoopMe among Top 50 Mobile Innovators of 2014

  We are very proud to announce that LoopMe has been included in Mobile Entertainment’s Top 50 Mobile Innovators of 2014, listing the most innovative and cutting edge businesses in mobile. Now in its fourth year, the project continued its search for the most inventive companies working in the mobile apps and games industry. LoopMe […]

Mobile ad tech is hot; Video is on fire

Mobile ad tech merger and acquisition activity has already doubled year-on-year versus 2013, running at an average of one notable acquisition every two weeks. Companies acquired in 2014 include Admobius, AdColony, Apprupt, Burstly, HuntAds, Lyfe, mOcean, Simplytics and TapCommerce. More specifically, video ad tech is on fire with some large acquisitions by Opera (acquired AdColony) […]