Blog

LoopMe Granted First U.S. Patent for PurchaseLoop Brand’s Real-Time Optimization and Industry Benchmarking Capabilities

Today is an exciting day! We are thrilled to announce that the United States Patent […]

LiveRamp Data Marketplace Debut: LoopMe’s PurchaseLoop Audiences Solution Offers Advanced Audience Segmentation for More Effective Targeting Across All Screens

Big news! Today, we introduced PurchaseLoop Audiences, a new standalone offering available on LiveRamp Data […]

Apple’s Private Relay Announcement and What it Means for LoopMe Customers

Apple is rolling out new privacy controls as part of a larger initiative to provide […]

How AR Gives Ads New Purpose

Ahead of joining Brand Innovators panel discussion on Collaborative Advertising: How AR Gives Ads New […]

Advertising in a Post-IDFA World: LoopMe’s Data Advisory Board Identity Series

Part 3 of a 3 part series that dives into the opportunities and challenges pertaining […]

Advertising in a Post-IDFA World: LoopMe’s Data Advisory Board Identity Series

Part 2 of a 3 part series that dives into the opportunities and challenges pertaining […]

Advertising in a Post-IDFA World: LoopMe’s Data Advisory Board Identity Series

Part 1 of a 3 part series that dives into the opportunities and challenges pertaining […]

International Women’s Day Recap: Empowerment

On Thursday 4th March 2021, LoopMe held an internal discussion to celebrate International Women’s Day. […]

LoopMe Corporate Social Responsibility 2020 –
A Year in Review

2020 was a year like no other. It goes without saying 2020 brought us a […]

LoopMe has adopted Programmatic Guaranteed (PG) through Magnite for better control over bidding, delivery and campaign efficiency

LoopMe and Magnite recently partnered on Programmatic Guaranteed. Here’s a Q&A with the Magnite and […]

Outcomes-based TV advertising: Uncovering what happens NEXT

Since television was introduced in the living room some 70 years ago, TV commercials have […]

Black History Month Recap: More Than Just A Month: Long-term Actions To Drive Industry Diversity

On Wednesday 21st October 2020, LoopMe held an internal panel discussion to celebrate Black History […]

TV & Mobile Screens Have Highest Ad Recall for Political Advertising

We are a week away from a divisive election battle in the US and it’s […]

Show us Your Side Hustle: Pete Norgaard

Describe your side hustle? I produce rap, hip-hop, and neo-soul music for musicians in mainly Chicago, but also […]

A CONVERSATION ABOUT RACE RELATIONS IN THE ADVERTISING INDUSTRY

MODERATOR: Monique Braham-Evans, 212NYC Board Member & Account Executive, LoopMe PARTICIPANTS: Steffon Isaac, Founder,The CLU […]

A Call to Action from LoopMe’s Co-founders on Black Lives Matter

In the past few weeks we have all taken the time to reflect upon recent […]

CMOs Talk: It’s all about the consumer

#IP2020 This week the adtech community came together once again at Adexchanger’s Industry Preview to […]

How are your customers spending their time and their dollars this holiday season? LoopMe knows where to find them.

The holiday season is officially underway — and with $7.4 billion spent on Black Friday […]

Rebranding the Brands

Based on the premise that UK public trust in advertising is at an all-time low […]

LoopMe triumphs in the US, winning Digiday’s Best Ad Tech Innovation

We’re so pleased to announce that we secured a prestigious award in the US at […]

Happy 7th Birthday LoopMe!

On March 7th 2012 Marco and I registered LoopMe as a company. We were working out […]

David Frash: Employee Spotlight

Tell us a bit about yourself. In North Manhattan Beach, CA, born and raised, on […]

LoopMe Shortlists at the Digiday Video Awards

We’re thrilled to announce that LoopMe has been named a finalist at the Digiday Video Awards for ‘Best […]

Vitaly Kotvinsky: Employee Spotlight

Tell us a bit about yourself? I was born in Eastern Ukraine, in a town […]

Closing The Loop Report Released

Today LoopMe launches our report Closing the Loop, an analysis of our PurchaseLoop campaigns which […]

LoopMe place at no.42 in The Sunday Times Hiscox Tech Track 100

We’re delighted to announce that LoopMe has been placed at #42 in the Sunday Times […]

Mindshare Huddle | What you Missed!

Last Thursday, Mindshare UK’s Huddle returned for its 8th consecutive year taking place In London […]

LoopMe list at #43 in the Deloitte Fast 50

We were thrilled to attend the Deloitte Fast 50 last night and place at no.43! […]

What we learnt at Nonference

Yesterday, IAB UK hosted their inaugural Nonference, encouraging attendees: ‘don’t take notes, take part’. The […]

3 brands with ‘Killer’ Halloween ad campaigns

Halloween is a great way for brands to communicate their message and activations due to […]

Meet LoopMe at Mindshare Huddle

Mindshare’s Huddle returns for its 7th year taking place in London on November 15th. This […]

5 Things to Know When Crafting Your 2019 Super Bowl Marketing Plan

With the start of football season, there’s one thing in mind—The Super Bowl. Last year […]

Ada Lovelace Day

Today marks Ada Lovelace Day, an international celebration of the achievements of women in Science, […]

LoopMe Listens – Joseph Olewitz

We are excited to introduce our new blog interview series, LoopMe Listens, where we’ll be […]

3 things to expect at IAB’s Nonference

This November sees IAB UK host its inaugural Nonference event, and LoopMe are proud to […]

LoopMe shortlist at The Drum’s Digital Trading Awards APAC with Marina Bay Sands

We’re proud to announce that LoopMe are finalists at The Drum’s Digital Trading Awards APAC […]

Alex Jakaitis | Employee Spotlight

Tell us a bit about yourself. I was born and raised in the Chicago area, […]

Closing the Loop on Consumer Tech | Wrap Up

This week LoopMe hosted Closing the Loop on Consumer Tech at the Ham Yard Hotel, London […]

3 Things You Can’t Miss at Dmexco

The 2nd week in September means one thing; Dmexco is here and we’re very excited […]

Learning with LoopMe – AI Uncovered

We kick-off our Learning with LoopMe series with AI Uncovered. In this series, we hear […]

Annie McNamara features in Campaign Asia’s Women to Watch

We’re excited to announce that Annie McNamara, our Head of Sales, APAC has been featured […]

How PurchaseLoop drove intent for the Philips toothbrush

In this series, we’re highlighting campaigns nominated for the 2017 LoopMe Awards.The LoopMe Awards celebrate the […]

LoopMe Shortlists at the Digiday Technology Awards

We’re excited to announce that LoopMe is a finalist at the Digiday Technology Awards for  ‘Best Video Marketing & […]

Shirley Wang | Employee Spotlight

In this month’s employee spotlight we talk to Shirley Wang, a Financial Accountant in our […]

Lauren Bigland features in The Drum’s 50 under 30

We’re excited to announce that Lauren Bigland our Global Marketing & Communications Director has been […]

Closing the Loop on Consumer Tech

We’re excited to launch our latest vertical event, which takes a deep dive into consumer […]

Download Marketer’s Guide to Mobile Data

Today marks the release of the second edition of our Marketer’s Guide to series which […]

LoopMe hosts First AI Event in New York City

Last week LoopMe New York City hosted their first AI Breakfast atop the Rockefeller Center [...]

Ads that hit the back of the net

The FIFA 2018 World Cup™, is set to be one of the biggest sporting events [...]

5 Back to School Stats Marketers Should Know

Back to school shopping is the second most important time for retailers, falling behind only [...]

LoopMe wins ‘Best Video Marketing & Advertiser Platform’ at the Digiday Media Awards

We’re thrilled to announce that last night we were awarded ‘Best Video Marketing & Advertiser [...]

LoopMe wins ‘Tech Provider of the Year’ at the British Media Awards

We’re thrilled to announce that last night we were awarded ‘Tech Provider of the Year’ [...]

Download the AI Guide: Advertising & Beyond

Today marks the release of our guide ‘AI: Advertising & Beyond’, the follow up to [...]

LoopMe Founders Named in Maserati’s 100 Game Changing Entrepreneurs

We’re delighted to announce that LoopMe co-founders Stephen Upstone (CEO) and Marco Van De Bergh [...]

IAB and PwC 2017 Digital Adspend Study | 3 things you should know

Since its start in 1997 the IAB, in conjunction with PriceWaterhouseCoopers (PWC) have measured the […]

AI: Advertising & Beyond | Wrap Up

This week LoopMe UK hosted AI: Advertising & Beyond at the British Museum in London. […]

LoopMe shortlist twice at Digiday Media Awards Europe

We’re proud to announce that LoopMe are finalists at Digiday’s Media Awards Europe for ‘Best […]

LoopMe Shortlist at The Drum’s Digital Trading Awards

We’re proud to announce that LoopMe are finalists at The Drum’s Digital Trading awards for […]

‘Closing The Loop’ report released

Today marks the release of our report ‘Closing The Loop’ which analyses LoopMe’s PurchaseLoop campaigns […]

5 Questions with Lynette Saunders

Lynette Saunders, Senior Analyst at Econsultancy will be joining us on Wednesday 18th of April […]

LoopMe Shortlist Twice at the British Media Awards

We’re proud to announce that LoopMe are finalists at the British Media Awards for ‘Tech […]

Employee Spotlight: Dan Lapinski

Tell us a bit about yourself. Born & raised in Bruce Springsteen’s homeland, the greatest […]

SXNY 2018

Last week the New York team brought the spirit of Austin home by hosting the […]

How to reach the B2B consumer

This week saw LoopMe host a breakfast discussion at the Sky Garden, London, bringing together […]

International Women’s Day

At LoopMe, we celebrate the success of women today and every day. On this International […]

LoopMe’s AI conference returns | AI: Advertising & Beyond

We’re all aware that ‘Artificial Intelligence’ and ‘Machine Learning’ have become the go-to phrases in […]

LoopMe lists at #172 in the Inc. 5000 Europe

We’re delighted that LoopMe have been listed at #172 in the Inc. 5000 list of […]

Employee Spotlight: Yuliiya Loktionova

Tell us a bit about yourself My name is Yuliia. I was born in a […]

Loop Me Announces First Annual SXNY

LoopMe’s New York team is excited to host our first annual SXNY (South by NY), […]

Should you have used mobile to score a touchdown at the Super Bowl?

According to Nielsen, this year’s Super Bowl averaged 103.4 million TV viewers, but despite massive hype, […]

LoopMe promotes Peter O’Mara Kane and Mike Schoelch

Pete O’Mara-Kane and Mike Schoelch have recently been promoted to GM International and Regional Vice-President […]

Think Fast, Move Faster | Wrap Up

2018 is a big year for sports with the Winter Olympics, the World Cup and […]

Employee Spotlight: Will Lindo

Tell us a bit about yourself. I was born in New York then moved to […]

Think Fast, Move Faster | LoopMe’s Sports Marketing breakfast

We’re excited to launch our first vertical session of 2018, which takes a deep dive […]

No.62 In Deloitte’s 2017 EMEA Fast 500

Following from our ranking in Deloitte Fast 50 UK at no.12, LoopMe have also been […]

Gear up Your Mobile Advertising Efforts for 2018 Winter Olympics

Much has changed in the 4 years since the last Winter Olympics, so why keep […]

Holy Frap: How Starbucks is using data to increase customer acquisition

This is our last instalment of our ‘Data Champions’ series which looks at those championing […]

LoopMe win 2 awards at the IPA Media Owner and Ad Tech Awards

We’re thrilled to announce that last night we were awarded ‘Best Technology Innovation’ for PurchaseLoop […]

Connected TV – Welcome to the Marketing Mix

In 1939, David Sarnoff, a pioneer of TV and radio described the TV as “A […]

How LoopMe drove purchase intent programmatically for Microsoft

In this series, we’re highlighting campaigns nominated for the 2017 LoopMe Awards.The LoopMe Awards celebrate the […]

NO.12 In Deloitte’s 2017 UK Technology Fast 50

We’re pleased to announce that LoopMe have been placed at number 12 in The Deloitte […]

LoopMe Awards 2017 | US

Last week New York hosted the first annual LoopMe Awards at Rare View Rooftop, overlooking […]

The Stats You Need to Know Before Black Friday

With only one Friday left, Black Friday and  Cyber Monday will be here before we […]

ABC delivers verification for online brand safety to LoopMe

We’re pleased to announce that LoopMe has been verified to the JICWEBS Digital Trading Standards […]

When do robots get rights?

That’s one of the questions Dr Ron Chrisley, Director of the Centre for Cognitive Science […]

LoopMe Awards 2017 | UK

November 2nd saw London host the inaugural LoopMe Awards UK at the Blue Fin Building, with […]

LoopMe & ads.txt

We welcome the IAB’s recent ads.txt initiative to tackle fraud within the ad industry, and […]

Join LoopMe at Mindshare Huddle

Mindshare Huddle takes place in London on November 9th, with the theme ‘The Journey to […]

5 ‘Spooktacular’ Halloween ad campaigns

To celebrate Halloween, we’ve picked out 5 of our favorite Halloween campaigns to get you in […]

Morrisons: The Data Champions?

Morrisons is next up in our Data Champions series, where we take an in-depth look […]

‘Wheel’ in the ROI: LoopMe’s Auto Event

This week we hosted a breakfast designed to educate, inform and provoke thought leading conversation […]

LoopMe Awards US: Voting is Now Open

We’re excited to announce that you can now vote for your favorite PurchaseLoop campaign. The […]

LoopMe shortlists twice at the IPA Media Owner Awards

We’re proud to announce that LoopMe have been shortlisted in two categories at the IPA’s […]

4 stats showing the rapid growth of UK digital advertising

IAB UK in association with PwC recently released their bi-annual report which measures the size […]

LoopMe Awards UK: Voting is now open

The LoopMe Awards are fast approaching, and we’re excited to announce that you can now […]

5 Reasons You Shouldn’t Forget About Mobile When Crafting Your Super Bowl Strategy

The Super Bowl is a staple in American culture. Although the Super Bowl is largely […]

LoopMe shortlist at the EMMA Awards 2017

We’re pleased to announce that our work with Peugeot and Yorkshire Tea have both been […]

Under Armour: The data champions?

Its been well publicised that the world’s most valuable resource is no long oil but […]

Employee Spotlight: Tom Hunter-Smith

Tell us a bit about yourself? My name is Tom Hunter Smith, I am originally […]

LoopMe work with Moat to open trackable, viewable inventory

We’re pleased to announce that we are working with Moat, a SaaS analytics company and […]

What does iOS 11 mean for mobile marketers?

iOS 11 was released to all last week, which will accelerate Apple’s ‘long-held policy of […]

Auto & AI: ‘Wheel’ in the ROI of your campaigns

After the popularity of our last breakfast, ‘How to sleigh your Christmas campaigns’, and with […]

Highlights from dmexco 2017

Another September has nearly passed, which means the 8th annual dmexco is over! The theme […]

Prizes announced for LoopMe Awards London

LoopMe Partner with Campaign With just six weeks to go until the inaugural LoopMe Awards, […]

LoopMe Awards 2017

After much anticipation, we’re excited to announce that entries are now open for the inaugural […]

No.20 in the Sunday Times Hiscox Tech Track 100

We’re delighted that LoopMe has been ranked at Number 20 in the Sunday Time Hiscox […]

LoopMe’s Fantasy Football League

Calling all Football Fans! Whether your team is riding high at the top of the […]

LoopMe shortlisted at the MMA EMEA Smarties

We’re delighted to announce that LoopMe’s campaign for Microsoft has been shortlisted for the Mobile […]

5 Things You Can’t Miss at Dmexco

It’s that time of year again, dmexco 2017 is just around the corner, and we’re […]

Facebook plunges into video-streaming

Last week, Facebook announced that it will be releasing a new feature called ‘Facebook Watch’, […]

LoopMe Achieves TAG’s Certified Against Fraud Seal

After registering with TAG in December 2016, we’re delighted that as of August, LoopMe have […]

Mobile’s Hierarchy of Needs

The Digital Revolution We’re in the midst of a digital revolution; the mobile phone has […]

LoopMe take Bronze at the Creative Tech Awards

We’re proud to say that we were awarded Bronze at Campaign’s inaugural Creative Tech Awards […]

Download the AI Guide

80% of marketing leaders think Artificial Intelligence will revolutionize marketing, but just 26% say they have a confident […]

Luma Digital Summit

The invitation-only Luma Digital Media Summit hosts an audience comprised of solely CEOs from the […]

LoopMe Hosts First Breakfast Event in Los Angeles

LoopMe held its first vertical breakfast event in Los Angeles, California last week, with a […]

LoopMe shortlist at the Creative Tech Awards

This year, Campaign launched the Creative Tech Awards which celebrates the creative tech pioneers. It […]

LoopMe win at the MOMAs

We were thrilled to take the prize for ‘Best Use of Video / Rich Media’ […]

PurchaseLoop | Foot Traffic

 98% of retailers are interested in an advertising solution which could drive people into store.  Say hello […]

Powering mobile video through AI and programmatic

LoopMe recently worked with The Story Lab; the entertainment division of Dentsu Aegis, to develop […]

LoopMe make The Leap 100 2017

Today, we were announced as one of The Leap 100 2017, a community of the […]

LoopMe shortlist at the MOMA’s

After our recent success at the Digiday Video Awards Europe, we’re delighted to have been […]

AI: The Future of Us, London

We wanted attendees of our first AI conference to come away feeling more knowledgeable about […]

How a Twitter Bot called Emma has transformed our business

We open the blog to Michal Szczesny, COO at Artfinder. Artfinder is the art marketplace which […]

Winners of Best Video Ad Tech Innovation

We’re pleased to say that last night we added another trophy to our collection! LoopMe […]

How to integrate AI into creativity

Named ‘Innovator of the Year’ by Facebook in 2016, ReFUEL4 is the world’s leading AI-driven […]

What Philosophy can offer AI

We’re pleased to welcome Ron Chrisley as a speaker at our conference, Artificial Intelligence: The Future […]

LoopMe is a finalist at the Digiday Video Awards Europe

We are delighted to have been shortlisted in the Digiday Video Awards Europe in the […]

The brand safe video solution

Following on from ‘methbots’ in 2016, brand safety has hit headlines once again. Due to […]

LoopMe Announces Netherlands Office

LoopMe, the world’s largest mobile video advertising platform, specializing in artificial intelligence and data, is […]

First speakers announced for Artificial Intelligence: The Future of Us

As we write this, Artifical Intelligence dominates yet another industry event. First it was CES, […]

What does AI mean for the digital advertising industry?

Today we open the blog to Alex Kozloff, who is the recently announced, COO at the […]

Celebrating IWD

Today marks International Women’s Day, a global celebration of the social, economic, cultural and political achievements of […]

AI innovation at MWC

While the revival of the Nokia 3310 caused a huge buzz at Mobile World Congress, many […]

LoopMe’s Glowing Testimonials

LoopMe has received some glowing testimonials from publishing partners recently – read the highlights here: […]

3 things to look out for at MWC

MWC: The largest gathering for mobile specialists, this year being held from Feb 27th – […]

How to use location data in your mobile video marketing

We recently announced that LoopMe have integrated with adsquare, the world’s neutral data exchange. As […]

5 steps to drive better AI results

At LoopMe, we are pioneers in AI driven mobile video marketing. Our proprietary DMP processes […]

P&G commit to TAG

In Marc Pritchard’s speech at the IAB’s Annual Leadership Meeting in January, he issued a […]

Press: GrowthBusiness – The Future of LoopMe and AI

Written for GrowthBusiness – 17/1/17 With technology that can improve itself every 20 minutes, LoopMe […]

Press: Campaign – What A Decade of iPhone Means For Brands

Published about the iPhone in Campaign Magazine, 17/1/17 The iPhone may have secured its place […]

LoopMe unaffected by ‘methbots’

 An audit revealed that just 0.00064% of impressions were affected at LoopMe What happened? In […]

‘Industry Predictions in 2017’ Series Unveiled by LoopMe

Featuring speakers from Mondelez, LinkedIn and the IAB UK, LoopMe’s Industry Predictions Series plans to […]

Case Study: How Samsung boosted their CTR by 20% using AI

LoopMe partnered with Starcom Mediavest Group to deliver Samsung’s Hero campaign, promoting their latest high […]

Press: AdExchanger – When Spending Digital Budgets, Brands Have a Battle

“On TV And Video” is a column exploring opportunities and challenges in spending on programmatic […]

Mobile Sees Big Bucks On Black Friday Weekend

Black Friday is a notorious event for the retail industry – with big bucks and […]

Press: AdExchanger – Moving Beyond Old Metrics

Printed in AdExchanger, December 2016 Traditional video metrics aren’t really cutting it for advertisers, especially […]

Video of the Week: Cartier’s Premium Festive Flare

The Cartier Premium Brand image shines every Christmas, and 2016 is no exception. After multiple […]

Christmas Ads for 2016 – Who Shaped the Festive Season?

It doesn’t seem 12 months since we were first introduced to the old man on […]

3 Things to Look Out for at IAB Video Conference

IAB Video Conference London is right around the corner, and we at LoopMe thought we’d […]

Are You Attending LoopMe’s Supercharging Mobile Video Advertising NYC Event?

Video is the most impactful advertising format. Combined with the power of mobile it can […]

Video of the Week: Macy’s Accomplished Some Fantastic Festive Storytelling

Retail has seen a huge shift over the last decade, with digital sales and sites now standing […]

Video of the Week: Cossette Provide Unmissable Opportunity for Shortform Content

Cossette’s newest video, Sick Kids, achieves what many video advertisers aim for – creating an […]

Press: CityAM – Keeping in the Loop With Stephen Upstone

Written and Printed in CityAM, October 31st. Stephen Upstone, chief executive and founder of LoopMe, […]

Press: VideoNet – The 360 Degree Revolution

Written in VideoNet & Digital Marketing Magazine, 28/10/16 Creating compelling advertising content which resonates with […]

Press: Chief Marketer – Why Data Is Key

Written in Chief Marketer, 30th September John Wanamaker once said ‘Half the money I spend […]

Press: What’s the Real Value of your Advertising Campaign? – Exchange Wire

Imagine you are an account manager looking through an end-of-campaign report: 95% viewable, 70% completion […]

Three Things to Look Out For at New Video Frontiers

New Video Frontiers UK kicks off this Wednesday at London’s King’s Place, packed with speakers […]

Video of the Week: WCFF have an important message

Using a Les Miserables song in an advert may seem like a cliche, but the […]

Video of the Week: A Heartwrenching Depiction of Digital Loneliness

Black Mirror is returning to screens across the globe next week on Netflix, and the […]

5 Things to Look Out for at IAB Engage London

IAB Engage UK kicks off its two-day spell at the London Barbican on Wednesday, with […]

LoopMe Nominated for Five Awards at the EMMAs

LoopMe are very excited to announce we’ve been nominated five times at the Effective Mobile […]

Video of the Week: Getting to the Hart of Beckham

One of the main criticisms of a large portion of new comedy films is how […]

Video of the Week: How One Piece Of User Content Delivers 20,000,000 Hits

Sometimes, brands or agencies can spend millions of dollars on specialised, digital content – premium […]

Native Advertising: The Easiest Way to Unlock Video Inventory

All publishers face the delicate balance of content and advertising, how to maintain a positive […]

Press: PerformanceIn – Why Is So Much Geared Towards Desktop?

Without doubt we are living and working in a world which is mobile first. Our […]

Press: CMO – Ad Delivery Requires A (Non)-Human Touch

Knowledge is power and, as marketers, we are fortunate to work in a time where […]

Video of the Week: James Corden’s Advertising Appeal

James Corden is America’s new sweetheart, and Apple is keen to tap into this with […]

Video of the Week: A Haunting Drive With A Powerful Message

There’s a form of haunting terror that drives through BBDO’s latest commercial alongside AT&T’s latest […]

Press: The Drum – Staying in the loop as AI becomes a reality

Artificial intelligence is staying relevant in large-scale marketing channels, but recently it has made headway […]

Video of the Week: Spike Jonze Is Up To His Usual Tricks

Renowned filmmaker Spike Jonze had a lucrative start to his career – specialising in incredibly […]

Research Shows 45% of Users don’t see Mobile Video at the right moment

 ‘Half the money I spend on advertising is wasted; the trouble is I don’t know […]

Video of the Week: Volvo Yearns for the Open Road

Grey New York, who oversee the Volvo creative account, have been ambitious with their newest […]

New AI Technology From LoopMe Optimizes Brand Uplift

New study shows nearly 50% of users have never bought a product after watching a […]

Video of the Week: GAP Highlights Individuality with Brooklyn United

After the recent trend of a huge swathe of Olympic ads over the last couple […]

Press: MediaPost – The Mobile Video Viewability Challenge

After many months of deliberation, the Media Rating Council has finally delivered their ruling on […]

Video of the Week: Temptations Give a Healthy Dose of 80s Nostalgia

After a week off the video of the week we thought we’d give you a […]

Press: The Drum – Disney Thinks VR Is Here To Stay

During the Star Wars celebration last month, Lucasfilm and Disney announced their latest project – […]

Video of the Week: Channel 4 Returns To The Paralympic Superhumans

One of the biggest successes of the 2012 Olympic and Paralympic Games was the promotion […]

Video of the Week: Samsung Streams Unity in the Run-up to Rio

Well folks, we have a tearjerker, and it comes from Samsung Galaxy Edge. A gloriously […]

Press: MMA UK – Looking Back at Cannes 2016

Cannes Lions is unique in the advertising calendar. No other trade event comes close for […]

Video of the Week: Cutting Edge Advertising with Gilette

When you ask people what they’d expect from an Olympics advert, they’d probably expect something […]

What Does Pokemon Go Mean for Mobile Marketers?

It’s fair to say that Pokemon Go has taken the world by storm – the […]

Video of the Week: Usain Bolt lives for his Seconds

Virgin Media have done a fair few features with Usain Bolt in tow, but this […]

Press: Digital Marketing – Understanding AI Uplift

As parents everywhere will attest, the most frequent and difficult question to answer is without […]

Video of the Week: A Quick Firefly Skit to Brighten Up Your Day

Sometimes you have to look outside of the English speaking world to see fantastic creatives […]

Press: Campaign – How AI Ready Are You

Published in Campaign, June 2016. “‘AI is the new mobile’ is a phrase we might […]

Video of the Week: Making Art Through Stock

Stock images have a bad reputation these days – being seen largely as vacuous, cringeworthily […]

Who Was David Ogilvy, and Why Is He Being Interviewed at Cannes?

Advertising, particularly since the advent of digital, is a fast-paced industry, changing and adapting to […]

LoopMe Launch 360° Video SDK for iOS & Android

LoopMe are pleased to announce that LoopMe’s SDK now supports 360o video advertising on android […]

Video of the Week: The Euros Inspire Future Generations

The Euros are a ripe opportunity for brands to promote positive images alongside their latest […]

Press: Mobile Marketing – LoopMe Goes 360 for Robinson Crusoe

Mobile video platform LoopMe and ad agency Target Media have teamed up to create an immersive 360 degree mobile […]

Video of the Week: Johnsonville Decides to Make Meta-Adverts (Metadverts?)

Here at LoopMe we love a good bit of meta in our advertising. Inventive, original […]

LoopMe Driving Advertising Forward with Mobile in Motion

On Wednesday 25th May, LoopMe held their latest educational breakfast, ‘Mobile in Motion’. Focusing exclusively […]

Press: CMO – Supercharging with AI

Stephen Upstone writes in CMO Digital marketers still struggle to ensure the entirety of their […]

Video of the Week: Let’s Be Clear with Clearasil

Why target millennials when you can target the idea of targeting millennials? Clearasil really hits […]

LoopMe Gears Up for the MMA Forum London

The MMA Forum is a highlight of the ad tech year – especially in a […]

Press: Adweek – Weighing up Skip and NonSkip

Written for AdWeek, Thursday 12th May.  A round-up report from eMarketer, specializing in mobile advertising, […]

Video of the Week: You Can’t Out-Smart a Lie Detector

Trust Smart Car to make something actually watchable as well as making products that are […]

Video of the Week: Harvey Nichols Wants To Dress Famous Men

The concept is startlingly good – the sort of tongue-in-cheek video campaign completed by short […]

Video of the Week: Onions Have Many Layers

This week was a hot one for LoopMe’s video of the week. Our first choice […]

Video of the Week: Evian is an anagram of naive

The babies are back. Evian rocked the world last time they brought forth the CGI […]

Press: MediaPost – Winning over the Adblockers

Published in MediaPost on 4/25/16 A quick search of Google Trends, and it’s clear interest in […]

Video of the Week: Waitrose wants you to watch a field

Just hear us out on this one. What might seem at first to be a […]

Mobile Soars – IAB 2015 Adspend Report Released

On Thursday 14th April the IAB released their biannual UK Ad Spend study revealing spend […]

LoopMe Earns Five Nominations at the MoMAs

LoopMe are happy to announce we’ve been nominated 5 times at The Drum’s MoMAs (Marketing […]

Press: Wall Blog – Five Reasons to Use AI

Published for the Wall Blog on the 13th April.  Driverless cars, personal assistants and a […]

Video of the Week: Steve McQueen Gives Burberry His Attention

Steve McQueen is perhaps one of the most vital directors of the last decade – […]

The Holy Trinity of Mobile – A LoopMe Educational Breakfast

LoopMe held their first Publisher event on Tuesday morning, focusing on the Holy Trinity of […]

Video of the Week: #HeavyBubbles

As everyone eagerly awaits the arrival of Game of Thrones Season 6 in a few […]

LoopMe Introduces Full Screen 360 Video Experiences

LoopMe is happy to announce a new 360 Video product, the only full-screen 360 solution […]

Press: DazeInfo – Shocking Truth to Adblocking

Published by DazeInfo on March 30th 2016.  “Some consumers will pay or find other ways […]

Video of the Week: The NeverEnding Story Is Still Going, says Spotify

I suppose we do have to check in with the NeverEnding Story every once in […]

LoopMe Hire Scott Shulman to Drive Growth in US

LoopMe appoint Scott Shulman as Vice President Sales North America Sales to lead the company’s […]

LoopMe’s Mobile Video Will Eat the World Event Leaves Lots to Chew On

On Tuesday, March 8th, LoopMe held its first event in NYC to a packed room […]

Video of the Week: Spike Lee, Sam L and Charles B Hitch a Ride

Again, a busy week for ads this one! We could have gone with a Cookie-fueled […]

Video of the Week: Heineken Shows the Value of Friendship

Unfortunately for Heineken, it only extends as far as a VIP ticket. A nice video […]

Press: ExchangeWire – Ditch the Stereotypes

Published in ExchangeWire, 17th March 2016.  The way in which audiences are profiled and defined […]

LoopMe Celebrates International Women’s Day

Today marks International Women’s Day across the world, and as such we wanted to celebrate […]

LoopMe Gears Up for Its New York Event

MOBILE VIDEO WILL EAT THE WORLD We’re excited to be hosting our first educational event […]

Video of the Week: Go Figaro with Bret Easton Ellis

There seemed to be a creative flourish in the last seven days, as a spree […]

Press: MMA – The Year of Virtual Reality and Data

Published on the MMA UK Blog, March 2 2016 Mobile World Congress is a difficult […]

Shine Casts a Shadow at MWC

It’s difficult to work out when exactly adblocking started being described as a full blown […]

Loopme x Dresshead Pants Suit White Jumpsuit with Belt – Sleeveless

When you want to look your best, you can enjoy wearing this loopme x dresshead […]

Video of the Week: Reach Across The Aisle

JetBlue claims they’ve got something ‘historic’ going on down the aisle of one of their planes. In […]

Press: The Drum – Entertainment and AI

Published on The Drum on 26th February 2016. We’re in the thick of awards season, […]

Press: IAB UK – The Importance of Real Time

Published on the IAB UK Blog on the 25th February.  Stephen Upstone, CEO & Founder […]

Video of the Week: Making Love Letters With Scrabble

A,B,C baby, that’s how easy  love can be. Or so Scrabble want you to think […]

Video of the Week: General Electric Feels the Heat

Be it the swooping score, the near-cinematic cinematography, or the earthy voiceover, there’s something profoundly […]

Mobile at the Movies – A LoopMe Educational Breakfast

LoopMe had a fantastic time at their Mobile at the Movies event last week at […]

Press: DMM – AI and the Future of Digital

Published on 15th February 2016 in the Digital Marketing Magazine. As we press ahead into […]

When Sparks Fly: Artificial Intelligence and Valentine’s Day

With the success of recent films like Her, Ex Machina or Chappie, Artificial Intelligence has grabbed cultural attention […]

LoopMe Gears up for Mobile World Congress!

With only twelve days to go, the LoopMe team are getting ready for a fantastic […]

The Future in the Palm of Your Hand – Mobile and the 2016 Election

Every day brings new analysis, new interpretations and fresh perspectives on what is sure to […]

Ad of the Week: Superbowl Special

Superbowl is like Christmas – giving the greatest sporting gift not simply to NFL fans, […]

Mobile and the Movies: Getting Reel With Video

The use of mobile in the movies was never going to be limited to Liam […]

Video of the Week: The Unbreakable Ellie Kemper Sells Cars

We had a few contenders for best video this week – Gerard Depardieu, for instance, […]

From Square Eyes to iPads – Kids are spending more time online than ever

New research from Childwise, as part of their Monitor Report into media use and purchasing […]

Hack to the Future: LoopMe Holds Its First Hackathon

LoopMe’s very first Hackathon, The Data Science Challenge, took place last week and we’ve certainly […]

Video of the Week: Cementing a Place in Marketing History

In terms of amusing, engaging, or fun advertising opportunities, you wouldn’t expect concrete to be […]

Superbowl Adverts: A Touchdown for Mobile?

Looking through some of the 2015 Superbowl adverts, a clear pattern emerges – mobile is […]

Video of the Week: Axe Does A U-Turn

https://www.youtube.com/watch?v=WzTSE6kcLwY In terms of rebrands, Axe has done quite a spectacular one – turning from […]

‘Mobile Video (Advertising) Will Eat the World) – A Response

‘Mobile Video (Advertising) Will Eat the World’ The lastest article in Forbes to examine the […]

LoopMe has a global reunion!

This week, LoopMe London has got the teams from abroad to pop over for some […]

What will be the big hits for mobile in 2016?

As we move into 2016, a range of both problems and opportunities face the mobile […]

Happy New Year from everyone at LoopMe!

Welcome to 2016 everyone! We had a fantastic year in 2015 after wrapping up a […]

Merry Christmas from everyone here at LoopMe!

From everyone here at LoopMe we just wanted to wish you all a very merry […]

5 of the more ‘out-there’ Christmas Adverts this year

After the mildly perplexing emergence of the Robert Dyas advert this week (hey, we’re talking about it, […]

LoopMe completes $7 million Series A funding and hits profitability

Press Release 16/12/15 Artificial intelligence start-up LoopMe, the leading mobile video platform, announced today that […]

LoopMe has a blast at OmniCom Pelicans

LoopMe had a fantastic time over in Berlin last week with Omnicom’s annual Pelicans event! […]

TV & Mobile: It’s All About Video

On Wednesday 2nd December, LoopMe hosted an educational breakfast at the Century Club in London. […]

Mobile and Branding: LoopMe’s seminar experience

Last week, LoopMe hosted a fantastic breakfast seminar at the Skygarden in central London. With […]

LoopMe winners at the Effective Mobile Marketing Awards

We are very excited to announce that last week it was announced that LoopMe has […]