The banner ad turns 20 and is still going strong — but for how long?

VentureBeat, 9th Nov 2014

On October 27, 1994, the first online banner ad appeared, a 468 x 60 image for AT&T across the top of Wired Magazine’s HotWired site. Twenty years later, we’ve been through web 2.0, social media, and the mobile revolution — and yet the banner ad format persists. From something the size of a bookmark on our old screens, the banner has shrunk to a tiny sliver as we play our mobile games, interact on our mobile social media apps, and use our mobile messaging. But the banner’s time may be up. As the banner ad entered its third decade, Google announced full-screen mobile ads, and Facebook started making strategic moves towards full-screen mobile formats.

Read more here.