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Award-Winning Campaign:
Driving Affinity for TCL China through AI & Custom Audiences

Challenge

Hard to increase and sustain number of livestream viewers
Difficult to drive traffic to website from livestream views

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Innovative Solution

: Leverage PurchaseLoop Audiences to identify key audience and increase livestream viewers

: Target viewers using PurchaseLoop Brand to drive brand uplift and increase website traffic and conversions

Award-Winning Results

LoopMe was a winner in the Digital – Audience Planning category at the Morketing Awards in recognition of our work on this campaign.

9.6%
uplift in brand affinity

8.1%
increase in brand consideration

68,650
clicks

1.75%
CTR

More information on this campaign is available in a Chinese-language video by clicking the button below.