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Award-Winning Campaign:
7.6% Uplift in Awareness for Panadol

Challenge

Drive awareness of Panadol to treat fever post-vaccination

Covid-19 Vaccination Icon

High temperature icon

Medical case icon

Innovative Solution

: Measure consumer sentiment towards Panadol in real time

: Use geo-locations of vaccination centers around Malaysia to target users with a 20 second video creative to drive engagement

: Users who visited the vaccination centers were then retargeted with another 6 second video

: This put Panadol front of mind when recovering from the Covid19 vaccination

Award-Winning Results

LoopMe won Silver in the Media Performance category in the MSA Awards for our work on this campaign.

Media performance exceeded client benchmarks across both video creatives

7.58%
Uplift in Awareness

88.6%
Above Client VCR benchmark

0.72%
Above Client CTR benchmark

4.39M
Impressions Delivered

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