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Award-Winning Campaign:
29.4% Uplift in Consideration to Watch Monster Hunter for Sony Pictures

Challenge

Difficulty getting customers back into cinemas as a direct result of COVID-19

Hard to determine offline impact of digital advertising

Digital advertising measures icon

Innovative Solution

: Leverage LoopMe’s PurchaseLoop Audiences to identify Sony’s in-market audience

: Drive consideration to watch upcoming launch of the movie Monster Hunter

: Build highly engaging and dynamic creatives , displaying viewing times in local cinemas to drive user engagement

Award-Winning Results

LoopMe won the Most Effective Use of Mobile category in the MARKies Awards for our work on this campaign.

29.4%
uplift in consideration to watch Monster Hunter

1, 532, 511
total impressions delivered

77.1%
video VCR vs 60% benchmark

For more information, including detail on campaign strategy and an insight into the creative assets used, please follow the button below.

Makries Awards 2021 (1)

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