Audiences, Familiarity, and the Removal of Risk: the Ascent of Mobile Video Advertising

Video Ad News, 18th Aug 2014

While mobile video advertising has fought hard to be perceived as an extension of TV and desktop video advertising, the reality is that it also forms part of the mobile advertising ecosystem, which can sometimes seem like an industry in its own right. Few people understand the mobile advertising space better than Stephen Upstone, CEO of LoopMe, a London-based start-up specialising in rich media and mobile video formats. Here Stephen looks at role mobile video plays and at the forces likely to drive future growth.

Read more here.