THE EVENT

The first thing that often comes to mind when someone says Artificial Intelligence, are cheesy Hollywood Blockbusters like ‘The Terminator’ with intelligent robots taking over the world.
In reality, Artificial Intelligence has the power to transform our world. From smart homes to highly targeted mobile advertising, AI is starting to play a big part in our lives. But what will the future bring and what are the implications for us as consumers?
Join our AI experts as we explore the opportunities and future of Artificial Intelligence for consumers and discuss the impact on the media industry, looking at the use of data and AI for smarter targeting, better user experiences, cost saving opportunities and bigger brand impact.
Spaces are limited so book your place now!

THE DETAILS

8:30am – 12.30pm
TUESDAY, 11TH APRIL
THE BRITISH MUSEUM
HUGH & STEVENSON LECTURE THEATRE
GREAT RUSSELL ST, LONDON WC1B 3DG

THE AGENDA

8:30am | REGISTRATION & NETWORKING BREAKFAST
9:00am | WELCOME
9:05am | INTRO KEYNOTE
Alex Kozloff, COO at the IAB
9:25am | KEYNOTE
Cameron Worth, Founder of SharpEnd – The Agency of Things
9:50am | FIRESIDE CHAT
CHAIR: Stephen Upstone, CEO & Founder of LoopMe
GUEST: Dr. Ron Chrisley, Director of the Centre for Cognitive Science at the University of Sussex
10:15am | KEYNOTE
Deirdre McGlashan, Chief Digital Officer at MediaCom
10:35am | COFFEE BREAK
11:00am | KEYNOTE & FIRESIDE CHAT
CHAIR: Peter O’Mara-Kane, International VP Sales at LoopMe
GUEST: tbc
11:35am | KEYNOTE
Ross Sheil, MD EMEA at ReFUEL4
12.00pm | PANEL DISCUSSION
CHAIR: Lindsay Rowntree, Head of Content at Exchangewire
GUESTS:
Henrik Busch, MD & Co-founder of Blackwood Seven
Stephen Upstone, CEO & Founder of LoopMe
Michal Szczesny, COO at Artfinder
12:30pm | CLOSE & NETWORKING LUNCH

THE SPEAKERS

Cameron Worth

Founder of SharpEnd – The Agency of Things

Cameron is the founder of the UK’s first Internet of Things agency, SharpEnd. He has been involved in building some exciting tech businesses as well as helping clients in understanding and embracing new technology opportunities. Cameron founded SharpEnd to combine these two experience-sets to provide brands with a new type of partner.

Alex Kozloff

COO at the IAB

Alex is currently the Chief Operating Officer at the IAB. Alex has been named as the 3rd most influential person in mobile in The Drum’s 2015 “Mobile Top 50”, alongside being previously nominated in the Drum’s 30 women in digital under 30, and Media Week’s 30 under 30. Prior to the IAB, she worked at IPG media agency and managed media research at France Telecom owned Orange and Unanimis.

Dr. Ron Chrisley

Director of COGS, University of Sussex

Ron Chrisley is the Director of the Centre for Cognitive Science (COGS) at the University of Sussex, where he is also on the faculty of the Sackler Centre for Consciousness Science. Prior to his academic career he was an AI researcher in Silicon Valley (Stanford, NASA/RIACS and Xerox PARC), Japan and Finland. His research areas include natural and machine consciousness, artificial creativity, and machine ethics.

Deirdre McGlashan

Chief Digital Officer at MediaCom

Having started during the heady boom days of late 90’s San Francisco, Deirdre McGlashan has been involved in all aspects of digital marketing throughout her career, from strategy to media to technical development and everything in between. As Global Chief Digital Officer for MediaCom, her role is to ensure the full power of technology and interactivity is utilised to drive business growth for clients’ brands, from thinking about the entire marketing system when developing communications solutions, to harnessing and using different types of data for identifying opportunities, solutioning and execution, through to delivering specialist excellence in activation.

Stephen Upstone

CEO & Founder of LoopMe

Stephen is the CEO & Founder of LoopMe and currently Chair of the MMA UK and member of the MMA EMEA Board. He has worked in mobile advertising since 2006 as Managing Director Europe for Ad Infuse (sold to Velti) and then VP Sales and Business Development Europe for Velti after the acquisition.

Lindsay Rowntree

Head of Content at Exchangewire

Lindsay is Head of Content at ExchangeWire, responsible for curating and developing content around emerging models, technology, programmatic, ad tech and martech. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Ross Sheil

Global VP Sales at LoopMe

Ross Sheil is General Manager, EMEA of ReFUEL4 an AI platform for brands & performance marketers that powers sustainable ad creation & management. Ross is currently busy building out ReFUEL 4's team & operations from EMEA HQ in London. He has held a variety of leadership roles in technology from start-up to corporate and more recently as a founding member of Twitter EMEA from 2012 - 2017 where he held the role of Head of Mobile and key member of senior management. Ross has also won multiple awards in the industry, including Tech Person of the Year #ECA16, Top Mobile Execs 2015 & Top Mobile Keynotes 2016. He is also a well know lecturer & speaker on technology & mobile marketing.

Peter O’Mara-Kane

Global VP Sales at LoopMe

Pete entered digital at BskyB, winning numerous awards for ground breaking campaigns with Paramount, Visa and Google and moved into mobile at Millennial Media, making it to Head of Agency Sales. During his time at Millennial, he worked through the IPO which valued the company at 2 billion dollars. In his final year leading his team, Pete increased the brand sales revenue by 200%, winning the coveted Campaign “Digital Sales Team of Year” award. He is currently international VP of LoopMe, spear heading international growth, opening 12 offices and winning awards with brands such as Samsung, Microsoft and Renault.

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