At LoopMe, we're convinced that video is absolutely the best format for grabbing attention, keeping it, and making a message work.
This is why we've launched LoopMe TV, covering the latest news and hot topics in the mobile advertising industry with insights from leading industry experts.
And by leading experts, from across all of mobile advertising, we really mean it. The list currently stands at seven videos and growing, with opinions from agency leaders, trade bodies, evangelists and investors. To give three examples:
- David Shing, Digital Prophet at AOL, gives his view on mobile being part of a multi-screen world where it enables story-telling and drives interaction. For this prophet, the future is video.
- We also have Ben Phillips, Global Head of Mobile, MediaCom. Ben explains the importance of mobile video for agencies, as well as the growth potential and the challenges associated with this mobile medium.
- And we have Neil Bruce, Head of Mobile, UK, Mindshare, who explores how the physical attributes of mobile devices will influence how we approach mobile advertising.
In the best traditions of getting a message across quickly and succinctly, the videos average three minutes and explore a single take on a single theme critical to the mobile advertising industry.
So take a look and let us know what you think. Comment if you like, and please do share. And if you know of someone who’d like to appear – or if you want your voice to be heard and you’re a serious player in the mobile advertising space – then get in touch.