LoopMe is the world’s largest mobile video platform, reaching over 2 billion devices worldwide via integration with programmatic ad exchanges and direct publishers.
LoopMe is the unifying platform for all mobile video ad formats, covering pre-roll, HTML5 and VAST, including native and full-screen formats which deliver stronger consumer engagement across all mobile devices.
Our optimization is driven by Artificial Intelligence, employing algorithms that optimize ad placements in real-time and deliver provably better results. This AI is complemented by its Data Management Platform, which underpins targeting and retargeting through customizable audience segmentation.
The company was founded by experienced mobile advertising executives Stephen Upstone (CEO) and Marco Van de Bergh (CTO), with the mission to improve mobile advertising for advertisers, publishers and end-users alike, by providing more engaging ad formats that improve the end-user experience as well as deliver better performance and results.
LoopMe has global offices in New York, London, Los Angeles, Beijing, Dubai, Dnipro, South Africa, Bangalore, Berlin, and Paris.



Stephen Upstone

CEO & Founder

Stephen is currently Chair of the MMA UK and member of the MMA EMEA Board. He has worked in mobile advertising since 2006 as Managing Director Europe for Ad Infuse (sold to Velti) and then VP Sales and Business Development Europe for Velti after the acquisition.

Marco van de Bergh

CTO & Founder

Marco has worked in mobile advertising since 2006, as Director of Technology EMEA at Ad Infuse (sold to Velti) and Director of Products for Velti based in San Francisco. He worked in development & strategy for mobile services as Senior Business Analyst in Vodafone Group R&D Strategy.

Leonard Newnham

Chief Data Scientist
Leonard has 16 years' experience in online behavioural targeting, real-time decisioning and targeted advertising. He was a key player in two successful start-ups, working as Chief Scientist at TouchClarity (sold to Omniture) and Chief Data Scientist at Causata (sold to Nice Systems). Leonard holds a PhD in Machine Learning.

Peter O’Mara-Kane

VP Sales

Pete entered digital at BskyB, winning numerous awards for ground breaking campaigns with Paramount, Visa and Google and moved into mobile at Millennial Media, making it to Head of Agency Sales. During his time at Millennial, he worked through the IPO which valued the company at 2 billion dollars. In his final year leading his team, Pete increased the brand sales revenue by 200%, winning the coveted Campaign “Digital Sales Team of Year” award.

Scott Shulman

VP North America Sales

Scott joins LoopMe from RocketFuel, where he held the position of Vice President Strategic Sales before being appointed Vice President Agency Partnerships, and helped to take the company from start-up through to IPO, managing a team of 30 sellers and contributing $160 million of the company’s global revenue.

Helene Bouteille

VP Client Services

Helene has worked in digital for over 10 years for companies like Spreadshirt and TradeDoubler. In 2008, she joined goviral (now Be On) as one of the first employees in London, where she ran the first truly viral video campaigns of the web. Helene helped build Be On into the global leader for video content distribution by growing the international client services team and retaining global brands like LG, Heineken and Sony. goviral was acquired by AOL for $97M in 2011.

Auriel Folkes

VP Finance

Auriel has worked in various technology companies in the UK, US and Australia from Cisco to start ups, including an interim role heading up International Finance for Seven Networks based out of Helsinki. She has experience in implementing systems and processes in fast paced environments, and is always keen to ensure Finance is a value add function within the organisation.

Mike Buckley

VP Strategic Partnerships

Mike has held several demanding commercial roles in his career, starting out at Zenith Media before moving onto specialist digital agency i-level in 2006. A move to the sales side as UK Head of Agency Trading for Microsoft was followed by being UK Head of Agency Sales where he managed a team of 30 across the full Microsoft Advertising Portfolio. Before joining LoopMe, Mike was at Telegraph Media Group with responsibility for digital trading and programmatic revenues.

Erica Disner

RVP, Enterprise Strategy

Erica has worked in the digital marketing space for 14 years. She has driven digital strategy and innovation programs for some of the world’s largest brands, including Heineken, NBC and Microsoft. Focusing on positively impacting client relationships and revenue, Erica built and led a 30-person Client Service team at Mode Media, developing long-term strategic partnerships and improving the company’s retention rate.

Lauren Bigland

Head of Marketing

Lauren specializes in marketing in the digital advertising space. Formerly Senior Global Marketing Manager at Teads, she drove a successful rebrand, quickly rising through the team to become responsible for the UK market before going on to manage Teads’ marketing activities on a global scale.

Vishal Dalal

Head of Performance

Vishal's Digital story started with InMobi in 2013 where he ran Online Business Development for 3 years and then later was leading Sales Partnerships & establishing the InMobi exchange business in India. Vishal has also worked extensively in the telecom space, first as a solution engineer and then later as a Business Development Manager.

Carlos Cruz

Senior Sales Director

Carlos has been in video media for over ten years, beginning his career on agency side, at RJ Palmer, working across traditional and digital accounts. He later took that background to YuMe, as a founding member of the NYC sales team, focusing on video advertising. Within his five years there he became the top sales person and winner of the inaugural "Kadambi President's Club" award, while contributing to the growth of the company as they went Public.

David Wayne

Senior Director of Talent and HR

David is an experienced Talent Director with extensive expertise of working across telecommunications, digital, media and technology. With over 10 years experience, David has worked at various start up and global organisations and has recently joined from TubeMogul (sold to Adobe) where he helped rapidly scale the business across EMEA and Asia-Pacific.

Vitaly Kotvinsky

Director of Engineering
Vitaly has eight years of software and game development background as a programmer. He is managing development teams since 2006.
Before LoopMe he was raising effective teams in Xitex, BWF Games, Ciklum.

Alexandr Balashov

Lead Developer Adserving
Alexander has seven years of software development background as a programmer in FMCG Ukraine companies. Before LoopMe, he implemented a number of projects at one of Ukraine's top beverage companies.


Russel Buckley

Founding Advisor

Known as ‘The Godfather of Mobile Advertising’ Russell was the first employee at AdMob, responsible for launching AdMob in EMEA. Prior to AdMob Russell was Director Marketing at ZagMe. Russell has been Global Chairman of the Board of The Mobile Marketing Association.

Kate Burns

Founding Advisor

Kate was Google’s first employee outside the US and led the company to strong international success from 2001 to 2008. Subsequently she was VP at Bebo and CEO of AOL International.

Kristian Segerstrale

Advisor – Gaming

Kristian Segerstrale is the COO of Super Evil Megacorp, the Co-founder of Initial Capital and board member of Supercell, and was previously the CEO at Playfish, EVP at EA and Co-founder at Glu Mobile. Kristian has been at the forefront of the rapidly transforming game industry since 2001.

Paul Phillips

Board Advisor – Big Data

Paul is a pioneer in big data and predictive marketing analytics. Paul was Founder of Touch Clarity (sold to Omniture), a pioneer in real time online behavioral content targeting platforms. Previously as Managing Director for Urban Science Paul’s data mining team won the KDD Artificial Intelligence Cup twice.

Andy Zhong

Board Advisor – China & Global Gaming

Andy is the Founder and CEO of FunPlus, one of the leading mobile social gaming companies in the world. In 2014 Funplus sold its gaming subsidiary to Zhongji for $960m USD.

Barbod Namini


Barbod is a Principal at Holtzbrinck Ventures, one of the leading European early-stage Venture Capital Firms with over € 600m under management. Barbod has been working in various investment roles across London, New York and Berlin for just over a decade, across the public markets as well as the private markets. Prior to his role at HV Ventures he was instrumental in expanding Rocket Internet’s portfolio of companies in the role of VP Investment Management.

Michael Monty Widenius

Board Advisor

Monty is the original developer of the MySQL database and main founder of MySQL AB. The original MySQL database was developed by Monty between 1981 – 1995, whereafter the MySQL AB company was founded around the product.

Ian Fulton


For the past 15 years Ian has been working as a Finance Director for high-growth technology companies including Skype, Phone.com, XcelleNet and Silicon Graphics. At Skype, Ian joined as Group Finance Director – initially part time – when they had zero revenue and six employees. Just 18 months later, Ian was part of the core team that sold Skype to eBay for €2.5 billion.

Tom Henriksson


Tom joined OpenOcean from Nokia Corporation, where he spent almost 9 years in various leadership roles developing and investing in new businesses. Prior to Nokia, Tom was Managing Partner of Holtron Ventures, one of the A round investors into MySQL.

Leo Cui

Board Advisor – Big Data & China

Leo is the CEO of TalkingData and a senior expert in the mobile internet industry with 15 years of experience in internet and enterprise applications. He is focused on mobile internet and social media data analysis as well as data mining and pattern recognition. Leo is the former Technical Director of Oracle Greater China A&C and the former Telecommunications Technology Center Director of BEA Asia Pacific Region.


Holtzbrinck Ventures, one of the most successful venture capital firms, supporting founders in developing their Internet companies for over a decade, having financed over 100 companies.

OpenOcean is an early-stage venture capital firm, focusing on disruptive European start-ups developing enterprise software and utilizing user-base business models.

Ballpark Ventures is a small, boutique investment fund primarily focused on early stage, technology startup companies. All of the partners are well known and successful media entrepreneurs.




LoopMe places brand safety at the heart of everything we do. We are committed to delivering your advertising in viewable, brand safe environments.



⭐️ 2016 Most Effective Mobile Video Campaign

⭐️ 2016 Mobile Video

⭐️ 2016 Brand Awareness

⭐️ 2015 Most Effective Rich Media Campaign

⭐️ 2014 Brand Awareness

⭐️ 2014 Most Effective Ad Network