5 Back to School Stats Marketers Should Know

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5 Back to School Stats Marketers Should Know

June 13, 2018 / by Andrea

Back to school shopping is the second most important time for retailers, falling behind only the holidays. In 2017 alone, consumers spent $72.6 B in retail on back to school and college shopping. 60% of consumers are planning to start their back to school shopping in July.  Here are five stats you should know when crafting your marketing plan.

 

Back-to-School-Infographic

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