/ by Hannah Cairns
Halloween is a great way for brands to communicate their message and activations due to its mass appeal, and we know that video is an effective way to communicate this.
To get you in the spooky spirit we’ve identified 3 brands with ‘killer’ advertising campaigns and to get you inspired!
We kick things off by taking a look at this eery ad by Booking.com named ‘Haunted Hotel’. This piece of creative, produced by Wieden + Kennedy follows a woman who is woken by a mysterious noise until the ‘known thing’ enters her room.
Next up is Burger Kings well thought out smear ad which trolls their biggest competitor McDonalds and the infamous Ronald McDonald. The ‘Come as a Clown, Eat like a King’ promotes the offer of free Whoppers to the first 500 people who come in store dressed as clowns.
Insurance is usually a topic which can be difficult to make engaging. We think RPA and Farmers Insurance did a great job of using Halloween to grab their audience’s attention.
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