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Eight good reasons to invest in a DMP

Let’s be clear: data has value because data yields value.

Only five years ago, advertisers were happy to pay $3-$5 to show an ad to a random person in the hope that they would click a banner and download an app from an app store.

Today, that model has changed. Advertisers absolutely must access audience data and tools if they want to stay competitive, otherwise they simply cannot acquire high-quality users and manage ARPU (Average Revenue Per User).

This is why a Data Management Platform (DMP) is becoming imperative. If the future of mobile advertising is becoming dependent on more data, then access to a DMP will become key for delivering campaign effectiveness and ROI.

First and foremost, a DMP is about collecting vast amounts of data from disparate sources into a structured data warehouse that gives advertisers a unified view. Typically, this means publisher data describing the ad request, advertiser data outlining the audiences they want to reach, ad tech data built from processing billions of requests daily, and specialist data bought in.

Together, these data sources turn an ad request into a targeted piece of advertising on a mobile device. The better the targeting, the better the results, with improved campaign effectiveness across key metrics. And this gets better over time, as the DMP contributes to campaign efficiency by developing an understanding of the types of audience segments that work for different types of campaigns.

This is why we’ve built our DMP to enable advertisers to build highly targeted campaigns based on either pre-defined audience segments or custom segments based on user IDs or other combinations. When you tie it together with our Demand-side Platform (DSP), this means you, the advertiser, get mobile video audiences at scale.

And this yields the eight good reasons to invest in a DMP (all of which are, of course, embodied in our DMP):

  1. Collect, store and make available hundreds of individual data points to describe audiences. This is an incredibly rich source of data for driving campaigns that are highly targeted. (advertiser data / first party data)
  2. Store profiles for hundreds of millions of unique users globally so you get the widest reach possible.
  3. Plug in third-party data sources (e.g. Statiq) to augment your targeting with specialist data sets and have something that, potentially, your competitors simply cannot match.
  4. Pre-defined audience segments that are ready to use as part of your toolset. This is useful if you already have a clear idea of the audiences you want to target and want to repurpose this intel with your mobile video ad campaigns.
  5. Quickly create custom segments by importing advertiser data, so that you can be more creative and more precise in your targeting.
  6. Create sophisticated reports based on your audience segments, so that the system runs right through from planning, to execution, to reporting.
  7. Optimise campaigns as you go, creating more sophisticated, more granular audience segments that simply perform better through time.
  8. Be completely, creatively flexible with your formats. Video, HTML5, interstitial, the list goes on.

If you’d like to know more, get in touch: sales[at]loopmemedia.com

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LoopMe releases new video & Windows phone SDKs

Google it: the mobile advertising industry is booming. Mobile video especially is showing explosive growth potential, which is why the LoopMe Team has been focusing intensely in the past few months to bring new product releases to market. This hard work has resulted in our two latest SDK updates: our first Windows phone SDK and a new video SDK.

Our Windows phone SDK opens up the doors to the third largest smartphone platform globally and one which Gartner predicts could have a huge growth spurt in the next four years. It is distributed as a source code and the download is available via our LoopMe Developer Wiki. Alternatively, you can use the direct link to the source code, which also includes an integration guide.

Our new video SDK also offers many features that will make it as easy and as quick as possible for publishers to go live and start monetizing:

  1. Native. Our new native video ad format offers an entirely new revenue source. This full-screen native video ad works in-stream just like Facebook or WeChat. With our massive reach, this makes us one of the biggest native video players in the market, next to Facebook.
  2. Lightweight SDK. Our new video SDK is the lightest SDK in the market for video.
  3. Open Source. The SDK is open source, meaning it is customizable and easy to integrate and debug, so it is owned by the developers.
  4. Pre-Load Video. The videos are pre-loaded, offering a smooth end-user experience without having to wait for the video to load.
  5. Multi Ad Format. The new SDK allows for multi ad formats, such as video and rich media full-screen ads.
  6. Demand Diversity. Ads can be designed from scratch, allowing brand and performance campaigns to be delivered at a global scale.
  7. Exchange Capabilities. The SDK allows for additional third-party demand sources via one SDK, which means it is open to others buyers.

Interested? To find out more and explore how LoopMe can help you, contact support[at]loopmemedia[dot]com.

Let’s welcome phablets to the mobile advertising family

Fourth Source, 3 February 2015

The mobile family now has intermediate sizes and formats, collectively known as ‘phablets’. Depending on your viewpoint these are either large phones or small tablets with phone capability, and they could represent a mobile advertising sweet spot at the intersection of screen size, ad format and delivery mechanism.

Read more here.