5 Online Video Trends for 2015

Fourth Source, 18 Dec 2014

As part of their annual digital trends, Fourth Source have collected thoughts on 2015 digital marketing trends from expert leaders and practitioners in their field. Stephen Upstone, CEO & Founder of LoopMe, gives his prediction of the online video trends for 2015.

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9 exciting mobile advertising predictions for 2015

Hot Topics, 3rd Jan 2015

In 2015 there will be more of everything like data, devices, and players. Mobile advertising has hit a tipping point whereby mobile is now established as the ‘first screen’ for consumers in the United States. Here we have 9 predictions for mobile advertising for 2015.

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Mobile Advertising in 2015: More of Everything Please

Digital Marketing Magazine, 23 Dec 2014

As Nils Bohr famously said, “Prediction is very difficult, especially if it’s about the future.” This couldn’t be truer than when you’re working in a white-hot industry, such as mobile advertising. There is so much going on with several potential tipping points in view, from adoption of formats, to developments in technology. However, there are some themes that we can safely say will be significant in 2015. There will be, quite simply, ‘more’ of everything; data, devices, players and potential. However, an increase in devices, data and players, naturally brings an increase in things like risk, fragmentation and confusion.

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